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Consumer and Market Insights: Soup Market in New Zealand

Consumer and Market Insights: Soup Market in New Zealand

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Executive Summary

The Consumer and Market Insights: 'Soup Market in New Zealand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category in value term whereas Ambient Soup will register fastest value growth at a CAGR of 6.5% during 2009-2019.

The Soup market in New Zealand is highly competitive and is led by international players like Nestle S.A., Unilever Plc, H. J. Heinz Company and Delmaine fine foods with a combined average market share of 39.6% in 2014.

The use of Rigid Metal for packaging of Soup products is forecast to grow at the fastest CAGR of 5.1% during 2014-2019, led by increasing demand for Ambient Soup and Chilled soup products.

Hypermarkets & Supermarkets holds dominant market share of 73.0% in the distribution of Soup products in New Zealand.


The report on the Soup sector in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data:Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food& Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the New Zealand Soups market

Historical and projected consumption in the New Zealand Soups market

Degree of trade up/down-trade in the New Zealand Soups market

Market volume of New Zealand Soups by category

Historical and project market value of New Zealand Soups by category

Winners and losers in the New Zealand Soups market

Average category level pricing in the New Zealand Soups market

Segment share of the category and change in market share in the New Zealand Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the New Zealand food market

Leading distribution channels in the New Zealand Soups market

Leading distribution channels by category in the New Zealand Soups market


New Zealand Soups market by type of packaging

New Zealand Soups market by type of packaging closure/outer

New Zealand Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the New Zealand Soups market

Private label performance compare to national brands in the New Zealand Soups market

Leading brands in the New Zealand Soups market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

H. J. Heinz Company

Unilever Plc

Campbell Soup Company

Nestle S.A.

Delmaine fine foods

La Bonne Cuisine Ltd

Brelita Foods Ltd.

Four Square


New World

Pak N Save

New Zealand , Soup, Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup and UHT Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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