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Consumer and Market Insights: Soup Market in Norway

Consumer and Market Insights: Soup Market in Norway


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Executive Summary

Norways Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup (mixes) is the leading category while UHT Soup and Chilled Soup categories are forecast register the fastest growth both in value and volume terms during 2014-2019. Rigid Metal and Flexible Packaging are the preferred packaging materials in the Norwegian Soup market

Key Findings

The Soup market in Norway is forecast to register higher growth at a CAGR of 2.3% during 2014-2019 compared to a growth registered at a CAGR of 1.9% during 2009-2014

Dried Soup (mixes) is the leading category while Chilled Soup and UHT Soup categories will register the fastest growth both at a CAGR of 2.7% each during 2014-2019

Rigid Metal and Flexible Packaging are the preferred packaging materials in the Soup market in Norway

Campbells, Stabburet, Toro, Knorr, and Findus are the preferred brands in the Norwegian Soup market

Hypermarkets & Supermarkets is the leading distribution channel in Norways Soup market

Synopsis

The report on the Soup market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Norway Soups market

Historical and projected consumption in the Norway Soups market

Degree of trade up/down-trade in the Norway Soups market

Market volume of Norway Soups by category

Historical and project market value of Norway Soups by category

Winners and losers in the Norway Soups market

Average category level pricing in the Norway Soups market

Segment share of the category and change in market share in the Norway Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Norway food market

Leading distribution channels in the Norway Soups market

Leading distribution channels by category in the Norway Soups market

Packaging

Norway Soups market by type of packaging

Norway Soups market by type of packaging closure/outer

Norway Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Norway Soups market

Private label performance compare to national brands in the Norway Soups market

Leading brands in the Norway Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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H. J. Heinz Company

Campbell Soup Company

Nortura

Fjordland As

Mere Food

orkla Asa

Unilever Plc

Confecta

Santa Maria Foods Inc

Paulig Group

Findus group

NorgesGruppen

REMA 1000

Coop Marked

ICA Group

Narvesen

Norway, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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