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Consumer and Market Insights: Soup Market in the Philippines

Consumer and Market Insights: Soup Market in the Philippines


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Executive Summary

The Philippines Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Ambient Soup is the largest category and is also forecast to register the fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets & Supermarkets.

Key Findings

A large proportion of young, population with rising disposable income will drive growth in the Soup market in The Philippines

The Philippines Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014

The Ambient Soup category was the largest category in 2014 and is forecast to register fastest growth during 2014-2019

The Philippines Soup market is dominated by international players such as Campbell Soup Company, Unilever PLC

Flexible Packaging dominates the market with 56.5% share, emphasizing the growth in the packaged Soup products

Hypermarkets & Supermarkets was the leading distribution channel for Soup products and accounted for 66.73% distribution share in 2014

Synopsis

The report on the Soup sector in The Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Philippines Soups market

Historical and projected consumption in the Philippines Soups market

Degree of trade up/down-trade in the Philippines Soups market

Market volume of Philippines Soups by category

Historical and project market value of Philippines Soups by category

Winners and losers in the Philippines Soups market

Average category level pricing in the Philippines Soups market

Segment share of the category and change in market share in the Philippines Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Philippines food market

Leading distribution channels in the Philippines Soups market

Leading distribution channels by category in the Philippines Soups market

Packaging

Philippines Soups market by type of packaging

Philippines Soups market by type of packaging closure/outer

Philippines Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Philippines Soups market

Private label performance compare to national brands in the Philippines Soups market

Leading brands in the Philippines Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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SM Supermarket

The Robinsons Retail Group

Rustan

Metro

Campbell Soup Company

Fly Ace Corporation

General Mills Inc.

Conagra Foods Inc.

Amys Kitchen Inc.

WOLFGANG PUCK

Unilever Plc

Nagatanien Co. Ltd

Miyasaka Jozo Co.

The Philippines, Soup, Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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