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Consumer and Market Insights: Soup Market in Romania

Consumer and Market Insights: Soup Market in Romania


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Executive Summary

The Soup market in Romania is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup (mixes) is the leading category while the Chilled Soup category is forecast to register the fastest growth both in value and volume terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Romanian Soup market.

Key Findings

The Soup market in Romania is forecast to register higher growth at a CAGR of 4.2% during 2014-2019 compared to a growth registered at a CAGR of 3.8% during 2009-2014

Dried Soup (mixes) is the leading category while the Chilled Soup category is forecast to register the fastest growth both in value and volume terms during 2014-2019

Rigid Metal is the most used packaging material and accounted for 66.1% share in the Romanian Soup market

Knorr , Maggi, Rolton , Scandia Sibiu, and LIEN YING are the preferred brands in the Romanian Soup market

Hypermarkets & Supermarkets is the leading distribution channel in the Romanian Soup market

Synopsis

The report on the Soup market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Romania Soups market

Historical and projected consumption in the Romania Soups market

Degree of trade up/down-trade in the Romania Soups market

Market volume of Romania Soups by category

Historical and project market value of Romania Soups by category

Winners and losers in the Romania Soups market

Average category level pricing in the Romania Soups market

Segment share of the category and change in market share in the Romania Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Romania food market

Leading distribution channels in the Romania Soups market

Leading distribution channels by category in the Romania Soups market

Packaging

Romania Soups market by type of packaging

Romania Soups market by type of packaging closure/outer

Romania Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Romania Soups market

Private label performance compare to national brands in the Romania Soups market

Leading brands in the Romania Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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LIEN YING

Sc Scandia Food S.R.L.

Unilever Plc

Nestle S.A.

Mareven Food Central

Podravka d.d.

Kaufland

Carrefour

Metro

Lidl

Romania, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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