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Consumer and Market Insights: Soup Market in Slovakia

Consumer and Market Insights: Soup Market in Slovakia


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Executive Summary

The Slovakian Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. The Dried Soup (mixes) category accounted for the largest value with 92.3% share in the Soup market in 2014. However, the Frozen Soup category is forecast to be the fastest growing category during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel followed by Convenience Stores. Bag/Sachet was the most commonly used container type in the Soup market.

Key Findings

Rising GDP per capita and a large base of young population is creating new dynamics in the consumer goods sector in Slovakia

The Slovakian Soup market is forecast to grow at a higher CAGR of 3.7% during the period 2014-2019 to reach EUR42.3 million (USUSD49.3 million) by 2019.

The Dried Soup (mixes) category accounts for the largest value with 92.3% share in the Soup market as on 2014. The Ambient Soup category will register the fastest growth at a CAGR of 4.0% in local currency terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel and it accounted for 71.8% of overall Soup distribution in 2014.

Bag/Sachet was the most commonly used container type in the Soup market and accounted for 43.6% market share in 2014.

Synopsis

The report on the Soup market in Slovakia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for the Ambient Soup, Chilled Soup, Frozen Soup and Dried Soup(mixes) with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our teams of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Slovakia Soups market

Historical and projected consumption in the Slovakia Soups market

Degree of trade up/down-trade in the Slovakia Soups market

Market volume of Slovakia Soups by category

Historical and project market value of Slovakia Soups by category

Winners and losers in the Slovakia Soups market

Average category level pricing in the Slovakia Soups market

Segment share of the category and change in market share in the Slovakia Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Slovakia food market

Leading distribution channels in the Slovakia Soups market

Leading distribution channels by category in the Slovakia Soups market

Packaging

Slovakia Soups market by type of packaging

Slovakia Soups market by type of packaging closure/outer

Slovakia Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Slovakia Soups market

Private label performance compare to national brands in the Slovakia Soups market

Leading brands in the Slovakia Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Nestle S.A

Unilever Plc

Heinz H.J. Company

Orkla Asa

Coop Jednota Slovensko

Tesco Stores SR

Lidl Slovenska Republika

Carrefour

Slovakia, Ambient Soup, Chilled Soup, Frozen Soup and Dried Soup(mixes) distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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