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The South African Soup market is forecast to register moderate growth in sales during 2014-2019. Dried Soup (mixes) category is the leading category by value and volume sales whereas; Chilled Soup category is forecast to register the fastest growth during 2014. Hypermarkets & Supermarkets account for dominant share of sales in the Soup market.
The Soup market in South Africa is forecast to register a growth at a CAGR of 1.8% during 2014-2019 compared to a CAGR of 1.6% registered during 2009-2014
Dried Soup (mixes) category has the largest volume share of 79.5% in South African Soup market. The Chilled Soup category is forecast to register the fastest growth at a CAGR of 3.6% in value terms during 2014-2019.
Knorr, Royco, Goldcrest, Baxters and Heinz are the preferred brands in the Soup market in South Africa.
Flexible Packaging has the dominant share of 96.9% in South Africas Soup market.
Hypermarkets & Supermarkets is the leading distribution channel in South African Soup market
The report on the The Consumer and Market Insights: Soup Market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes),Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the South Africa Soups market
Historical and projected consumption in the South Africa Soups market
Degree of trade up/down-trade in the South Africa Soups market
Market volume of South Africa Soups by category
Historical and project market value of South Africa Soups by category
Winners and losers in the South Africa Soups market
Average category level pricing in the South Africa Soups market
Segment share of the category and change in market share in the South Africa Soups market
Retail Landscape and Key Distribution Channels
Leading retailers in the South Africa food market
Leading distribution channels in the South Africa Soups market
Leading distribution channels by category in the South Africa Soups market
South Africa Soups market by type of packaging
South Africa Soups market by type of packaging closure/outer
South Africa Soups market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the South Africa Soups market
Private label performance compare to national brands in the South Africa Soups market
Leading brands in the South Africa Soups market by category
Single User License:
Corporate User License:
Shoprite Group of Companies
Pick N Pay
Baxters Food Group Limited. J. Heinz Company
Giants Canning CC
Denny Mushrooms (Pty) Ltd
Imana Foods Sa (Pty) Ltd
South Africa, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share