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Consumer and Market Insights: Soup Market in Sweden

Consumer and Market Insights: Soup Market in Sweden


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Executive Summary

Rising GDP per capita and low inflation rate will drive the growth for consumer food market in Sweden. The Canadian Soup market is forecast to register a high growth during 2014-2019 and is led by the Chilled Soup category. Hypermarkets & Supermarkets is the dominant distribution channel in the Canadian Soup market. Flexible Packaging was the preferred packaging material used in the Soup market.

Key Findings

The Swedish economy is improving supported by healthy domestic demand and government led economic reforms. Subdued inflation and improving consumer sentiments have also increased the demand for consumer packaged goods.

The Sweden Soup market is forecast to grow at a higher CAGR of 3.2% during the period 2014-2019

The Chilled Soup category accounts for the largest value with 39.1% share in the Soup market as on 2014. However, the Ambient Soup category will register the fastest CAGR growth at 4.2% in local currency terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel and it accounted for 66.7% of overall Soup distribution in 2014.

Bag/Sachet was used in packaging Dried Soup(mixes) and Frozen Soup , while Tub was preferred for 70.4% of Chilled Soup packaging.

Synopsis

The report on the Soup market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for the Ambient Soup, Chilled Soup, Frozen Soup, UHT Soup and Dried Soup(mixes) with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our teams of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Sweden Soups market

Historical and projected consumption in the Sweden Soups market

Degree of trade up/down-trade in the Sweden Soups market

Market volume of Sweden Soups by category

Historical and project market value of Sweden Soups by category

Winners and losers in the Sweden Soups market

Average category level pricing in the Sweden Soups market

Segment share of the category and change in market share in the Sweden Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Sweden food market

Leading distribution channels in the Sweden Soups market

Leading distribution channels by category in the Sweden Soups market

Packaging

Sweden Soups market by type of packaging

Sweden Soups market by type of packaging closure/outer

Sweden Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Sweden Soups market

Private label performance compare to national brands in the Sweden Soups market

Leading brands in the Sweden Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Nestle S.A

Unilever Plc

Heinz H.J. Company

Baxters Food Company

Findus Group

Continental Foods

Arla Foods

ICA Gruppen

Coop

AxFood

Bergandahls

Lidl

Sweden, Ambient Soup, Chilled Soup, Frozen Soup, UHT Soup and Dried Soup(mixes) distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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