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Consumer and Market Insights: Soup Market in Turkey

Consumer and Market Insights: Soup Market in Turkey

  • Products Id :- CS2264MF
  • |
  • Pages: 44
  • |
  • August 2015
  • |
  • |
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Executive Summary

The Soup market in Turkey is forecast to register high growth during 2014-2019. Dried Soup (mixes) is the leading category by value and volume sales and is also forecast to register fastest growth during 2014-2019. Flexible packaging is the most commonly used packaging material and Prize off is the preferred closure type in countrys Soup market.

Key Findings

The Soup market in Turkey is forecast to register higher growth at a CAGR of 9.7% during 2014-2019

The Dried Soup (mixes) category accounted for largest volume consumption with 98.5% share of the Turkeys Soup market and is forecast to register the fastest growth in value terms during 2014-2019.

Knorr, Bizim Mutfak and Maggi are the preferred brands in the Soup market in Turkey.

Flexible Packaging has the dominant share of 95.4% in Turkeys Soup market.

Hypermarkets & Supermarkets is the leading distribution channel in Turkeys Soup market


The report on the The Consumer and Market Insights: Soup Market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Turkey Soups market

Historical and projected consumption in the Turkey Soups market

Degree of trade up/down-trade in the Turkey Soups market

Market volume of Turkey Soups by category

Historical and project market value of Turkey Soups by category

Winners and losers in the Turkey Soups market

Average category level pricing in the Turkey Soups market

Segment share of the category and change in market share in the Turkey Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Turkey food market

Leading distribution channels in the Turkey Soups market

Leading distribution channels by category in the Turkey Soups market


Turkey Soups market by type of packaging

Turkey Soups market by type of packaging closure/outer

Turkey Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Turkey Soups market

Private label performance compare to national brands in the Turkey Soups market

Leading brands in the Turkey Soups market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Yildiz Holding A.S

Turkey, Soup, Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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