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Consumer and Market Insights: Bakery and Cereals Market in Spain

Consumer and Market Insights: Bakery and Cereals Market in Spain


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Executive Summary

Spanish consumers are often tempted by Bakery & Cereals products when they are looking to treat themselves, at this time they are seeking out the tastiest foods which allow them uncompromised moments of indulgence whereby concerns such as health and cost are temporarily overlooked. Another key motivator in Spains Bakery & Cereals market is the demand for products which align to age-specific needs, this could be high calcium, white bread for kids lunch boxes; convenient and healthy wraps as a lunch option for young professionals; or cereals subtly targeting the oldest generations through health and vitality claims.

Key Findings

A primary driver in Spains Bakery & Cereals market is the desire of consumers to treat themselves to the most indulgent foods to allow themselves uncompromised moments, often to reward themselves after a hard day, or to relax and escape from building stresses

The second most influential driver is the Changing Age Structures trend-highlighting how Spanish consumers are seeking Bakery & Cereals products that meet their age-specific needs, such as health needs that increase at different ages

Seeking products which meet their busy lifestyles is also a top motivator in the market, meaning that as consumers are feeling increasingly busy, they seek products which facilitate their hectic schedules

Bread & Rolls are the most consumed Bakery & Cereals product in Spain as consumers view these as staple and convenient items

The Energy Bars category will register the fastest growth in value terms during 2014-2019, as consumers increasingly seek these products to facilitate their demanding lives

Synopsis

Canadeans Consumer and Market Insights: Bakery & Cereals market in Spain report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadeans 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and Spain-specific product innovation examples targeting key consumer needs-compare your products against top performers.

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Spanish Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the Spain Bakery and Cereals market

Historical and projected sales in the Spain Bakery and Cereals market

Degree of trade up/down-trade in the Spain Bakery and Cereals market

Comparison of Spain Bakery and Cereals market compared to other key countries

Market volume of Spain Bakery and Cereals by category

Historical and project market value of Spain Bakery and Cereals by category

Winners and losers in the Spain Bakery and Cereals market

Segment share of the category and change in market share in the Spain Bakery and Cereals market

Penetration of private label, by categories, in the Spain Bakery and Cereals market

Private label performance compare to national brands in the Spain Bakery and Cereals market

Leading companies in the Spain Bakery and Cereals market by category

Leading brands in the Spain Bakery and Cereals market by category

Retailer and packaging

Leading retailers in the Spain food market

Leading distribution channels in the Spain Bakery and Cereals market

Leading distribution channels by category in the Spain Bakery and Cereals market

Spain Bakery and Cereals market by type of packaging

Spain Bakery and Cereals market by type of packaging closure/outer

Spain Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Spain Bakery and Cereals market

Private Label consumption occasions by age and gender in the Spain Bakery and Cereals market

Under/Over-consumption levels in the Spain Bakery and Cereals market by gender and age

Consumption frequency by type of consumer in the Spain Bakery and Cereals market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Spain Bakery and Cereals market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Spain Bakery and Cereals market

Market volume of the Spain Bakery and Cereals market by category and trend

For leading trends in the Spain Bakery and Cereals market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Spain Bakery and Cereals market

How to target the trend in the Spain Bakery and Cereals market

How the trend will evolve in the Spain Bakery and Cereals market

Innovation examples

New product examples launched in the Spain Bakery and Cereals market

New product examples launched in the global Bakery and Cereals market

Actions and Recommendations

How to successfully target key trends in the Spain Bakery and Cereals market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Arluy S.L.

Bicentury Group

Bright Food (Group) Co. Ltd

Brioche Pasquier

Cereal Partners Worldwide S.A.

DISTRIBUIDORA INTERNACIONAL DE ALIMENTACION S.A. (DIA)

Dorset Cereals

Dr. August Oetker KG

Dulcesol

Galletas gullon S.A

GALLETAS SIRO S.A

General Mills

Grupo Bimbo

S.A.B. de C.V.

GRUPO CARREFOUR S.A.

GRUPO EROSKI

Grupo Nutrexpa

Gullon Dorada

Harimsa

Harrys

Hero Group

Horno De Oro

MERCADONA S.A.

Mondel?zInternational Inc.

Nestle S.A.

Nutrition & Sante SAS

Panrico Group

PepsiCo Inc.

TheKelloggCompany

Unilever PLC

Changing Age Structures, Age-specific Needs, Indulgence, Busy Lives, Better Value For Money, Value, Convenience, Personal Space and Time, Bakery and Cereals, Spain


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