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Consumer and Market Insights: Bakery and Cereals Market in the US

Consumer and Market Insights: Bakery and Cereals Market in the US


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Executive Summary

The indulgent and convenient nature of certain Bakery & Cereal products makes it a popular category with consumers. Frequent consumption in this category has led to innovative products that meet consumers desire for new and exciting experiences. Manufacturers have responded with the introduction of novel products such as breakfast bars or energy bars which can act as meal replacements. Such products provide convenience as well as a filling 'meal to those stretched for time, or simply provide a treat for those looking for moments of indulgence.

Key Findings

The US Bakery & Cereals market has the highest volume consumption among the major nations, which can be attributed to high per capita consumption of bakery products by an aging population as well as increasing disposable incomes

Men have a greater preference for easy and convenient food options such as Bakery & Cereal products, which can act as meal replacements

US consumers are feeling increasingly time-scarce, causing them to look to Bakery & Cereals to provide moments of relaxation and escapism

Younger consumers are more likely to 'live for the moment without giving too much thought to the future effects of their current consumption

Synopsis

The Consumer and Market Insights: Bakery & Cereals Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadeans 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and US-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the United States Bakery and Cereals market

Historical and projected sales in the United States Bakery and Cereals market

Degree of trade up/down-trade in the United States Bakery and Cereals market

Comparison of United States Bakery and Cereals market compared to other key countries

Market volume of United States Bakery and Cereals by category

Historical and project market value of United States Bakery and Cereals by category

Winners and losers in the United States Bakery and Cereals market

Segment share of the category and change in market share in the United States Bakery and Cereals market

Penetration of private label, by categories, in the United States Bakery and Cereals market

Private label performance compare to national brands in the United States Bakery and Cereals market

Leading companies in the United States Bakery and Cereals market by category

Leading brands in the United States Bakery and Cereals market by category

Retailer and packaging

Leading retailers in the United States food market

Leading distribution channels in the United States Bakery and Cereals market

Leading distribution channels by category in the United States Bakery and Cereals market

United States Bakery and Cereals market by type of packaging

United States Bakery and Cereals market by type of packaging closure/outer

United States Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the United States Bakery and Cereals market

Private Label consumption occasions by age and gender in the United States Bakery and Cereals market

Under/Over-consumption levels in the United States Bakery and Cereals market by gender and age

Consumption frequency by type of consumer in the United States Bakery and Cereals market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the United States Bakery and Cereals market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the United States Bakery and Cereals market

Market volume of the United States Bakery and Cereals market by category and trend

For leading trends in the United States Bakery and Cereals market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the United States Bakery and Cereals market

How to target the trend in the United States Bakery and Cereals market

How the trend will evolve in the United States Bakery and Cereals market

Innovation examples

New product examples launched in the United States Bakery and Cereals market

New product examples launched in the global Bakery and Cereals market

Actions and Recommendations

How to successfully target key trends in the United States Bakery and Cereals market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Grupo Bimbo

Mckee foods Corporation

Hostess Brand LLC

Flowers Food Inc.

Rudis

Campbell Soup Company

General Mills Inc.

The Kellogg Company

DDIP Holder LLC

PepsiCo Inc.

Post Holdings Inc.

Mondolez International Inc.

Girl Scouts of the USA

Pepperidge Farm Inc.

The Hershey Company

Pinnacle Foods Corp. LLC

Continental Mills Inc.

Nestle S.A

The Balance Bar Company

Bear Naked Inc.

Otis Spunkmeyer Inc.

Honeyville Grain Inc.

Walmart Stores Inc.

The Kroger Company

Safeway

Supervalu

Ahold USA Inc.

Changing Lifestages, Personal Space And Time, Quality Seeking, Age Specific Needs, Better Value For Money, busy Lives, Positioning, Formulation, Consumer Trends, Key Segments


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