The Fish & Seafood market in Egypt is led by the Fresh Fish & Seafood (Counter) category in value and volume terms, as on 2015. Private label products in the Chilled Raw Packaged Fish & Seafood-Processed category registered fastest growth during 2012-2015. The market in the country is highly fragmented.
Of the six categories analyzed, Ambient Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020
The Fish & Seafood market in Egypt accounted for nearly one-fifth of the Food retail sales in 2014
The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020
Private label products had high market penetration of 37.2% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2012-2015.
Siblou and Samak Seafood are the leading market players in the country
Canadean's Consumer and Market Insights report on the Fish & Seafood market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Food & Drinks Specialists Convenience Stores, and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
Value and volume analysis for the EgyptianFish & Seafood market
Historic and forecast consumption in the EgyptianFish & Seafood market
Degree of trade up/down in the EgyptianFish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Egyptian Food market
Leading distribution channels (value terms) in the Egyptian Fish & Seafood market
Leading distribution channels (value terms) by category
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the EgyptianFish & Seafood market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Category value and volume data
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior-Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015
Table 1: Market value analysis in EGP and USD, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: USD to EGP
Table 4: Average prices (EGP and USD) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
Single User License:
Corporate User License:
El Kady Fishing Company
Poseidon & Co.
Kheir Zaman and Spinneys
Egypt, Fish & Seafood, Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Frozen Whole Cuts Of Fish & Seafood, Frozen Processed Fish, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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