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Consumer and Market Insights: Prepared Meals Market in the US

Consumer and Market Insights: Prepared Meals Market in the US


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Executive Summary

Summary

The US is the largest Prepared Meals market in the world, and continues to increase, with expected growth at a CAGR of 2.1% from 2014-2019. This growth is driven by rising consumption rates amongst affluent US consumers, and women in particular, due to their busy lifestyles that limit the time free for cooking from scratch. The market has seen innovative new product developments targeting evolving shopping behaviors, to maintain and grow market share.

Key Findings

The US is the largest Prepared Meals market in volume terms

Ready Meals is the biggest segment of the Prepared Meals market

Busier schedules are making consumers more dependent on convenient food

Changing household structures means meal times have become more fragmented

Synopsis

The Consumer and Market Insights: Prepared Meals Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadeans 20 key consumer trends have on Prepared Meals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and American-specific product innovation examples targeting key consumer needs compare your products against the top performers

Reasons To Buy

Develop the best strategies in product formulation, packaging, and consumer targets through Canadeans analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years

Know who the key consumer groups are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Prepared Meals market

Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures Key Takeouts

Market value and volume for the US Prepared Meals market

Historical and projected sales in the US Prepared Meals market

Degree of trade up/down-trade in the US Prepared Meals market

Comparison of US Prepared Meals market compared to other key countries

Volume of US Prepared Meals market by category

Historical and project market value of the US Prepared Meals by category

Winners and losers in the US Prepared Meals market

Segment share of the category and change in market share in the US Prepared Meals market

Penetration of private label, by categories, in the US Prepared Meals market

Private label performance compare to national brands in the US Prepared Meals market

Leading companies in the US Prepared Meals market by category

Leading brands in the US Prepared Meals market by category

Retailer and packaging

Leading retailers in the US Food market

Leading distribution channels in the US Prepared Meals market

Leading distribution channels by category in the US Prepared Meals market

US Prepared Meals market by type of packaging

US Prepared Meals market by type of packaging closure/outer

US Prepared Meals market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the US Prepared Meals market

Private Label consumption occasions by age and gender in the US Prepared Meals market

Under/Over-consumption levels in the US Prepared Meals market by gender and age

Consumption frequency by type of consumer in the US Prepared Meals market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the US Prepared Meals market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the US Prepared Meals market

Market volume of the US Prepared Meals market by category and trend

For leading trends in the US Prepared Meals market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the US Prepared Meals market

How to target the trend in the US Prepared Meals market

How the trend will evolve in the US Prepared Meals market

Innovation examples

New product examples launched in the US Prepared Meals market

New product examples launched in the global Prepared Meals market

Actions and Recommendations

How to successfully target key trends in the US Prepared Meals market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Figure 1: Macro economic analysis: GDP per capita, Population ,CPI (2009-2014), Age Profile (2014)

Figure 2: Foodservice transactions by sectors, profit and cost, 2014

Figure 3: Market value (USD) and volume analysis, 2009-2019

Figure 4: Market volume share analysis by categories, 2014

Figure 5: Consumers purchase behavior - Trading up/down, 2014

Figure 6: Growth analysis by category, 2009-2019

Figure 7: Change in market share by category, 2014-2019

Figure 8: Private label penetration by categories, 2014

Figure 9: Private label and brand share growth, 2011-2014

Figure 10: Leading companies by categories with market share, 2014

Figure 11: Leading brands by categories with market share, 2014

Figure 12: Leading distribution channels, overall food, 2010-2013

Figure 13: Leading distribution channels by category, 2014

Figure 14: Packaging analysis key packaging material, type, closure and outer, 2014

Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019

Figure 16: Consumption occasions by gender and age, 2014

Figure 17: Private label occasions by gender and age, 2014

Figure 18: Heavy, medium, or light consumption by gender, 2014

Figure 19: Heavy, medium, or light consumption by age, 2014

Figure 20: Private label consumption by age group compared to overall market consumption by age, 2014

Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time

Figure 21: Innovative new product launch global and country specific

Table 1: Country indicators overall food value and volume, 2014

Table 2: Market value analysis in LCU and USD, 2009-2019

Table 3: Market volume growth analysis, 2014-2019

Table 4: Inter-country volume and growth analysis, 2009-2019

Table 5: Average prices (USD) by category, 2014

Table 6: Segment level analysis by category, 2014

Table 7: Leading retailers and store count

Table 8: Over/ under consumption by gender and age, 2014

Table 9: Level of influence of a consumer survey trend on consumption by volume, 2014

Table 10: Level of influence of a consumer survey trend on consumption by category volume , 2014

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Nestle S.A

Maggi

Stouffers

Vittel

Nescafe

ConAgra Foods

Digiomo

Marie Callenders

Wal-Mart Stores Inc

The Kroger Company

Costco

Safeway

SUPERVALU

Oscar Mayer

Hot Pockets

Artisan Bistro Meals

Van de Kamp

Corn Dogs

Evol

LightLife

Hungry Man

Kashi Pizza

Gardein

Birds Eye

Better4U

Ginsters

Konan Foods

Iglo

Indulgence, Changing Lifestages, Busy Lives, Changing Lifestages, Better Value For Money, Prepared Meals, Packaging, Formulation, Occasions, Recommendations


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