Executive Summary
Portugal witnessed positive economic growth during 2013-2015. Improving domestic demand will help stimulate growth in the country's Consumer Packaged Goods market. The market is being led by the Ready Meals category while the Meal Kits category is forecast to register the fastest growth in value terms during 2015-2020. Rigid Plastics is the most commonly used packaging material in Portugal's Prepared Meals market. General Mills, Inc. is the leading player in the market.
Key Findings
The Prepared Meals market in Portugal is forecast to grow at a CAGR of 2.4% in value terms during 2015-2020
The Meal Kits category is forecast to register fastest value growth among all categories during 2015-2020
Private label products in the Pizza category registered faster growth compared to the Ready Meals category during 2012-2015
Rigid Plastics is the most commonly used packaging materials in Portugal's Prepared Meals market
Synopsis
Canadean's Consumer and Market Insights report on the Prepared Meals market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging and Rigid Metal; container data for: Tray, Bag/Sachet, Tub, Film and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Introduction
Report Scope
Country Context
Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures-Key Takeaways
Market Overview
Value and volume analysis for Portugal's Prepared Meals market
Impact of exchange rate fluctuations on Portugal's Prepared Meals market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Portugal's Food market
Leading distribution channels (value terms) in Portugal's Prepared Meals market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in Portugal's Prepared Meals market
Private label growth (in value terms) compared to brands
Packaging
Prepared Meals market by type of packaging material/container (in volume terms)
Prepared Meals market by type of packaging closure/outer (in volume terms)
Prepared Meals market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Sector overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
Disclaimer
Table 1: Country Indicators-overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
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Cerealis Produtos Alimentares, S.A, Smithfield Foods Inc, Naturacci, Dr. August Oetker Kg, Iglo Foods Group Ltd, Nestle S.A., Cofaco Acores-Industria De Conservas,S.A, Derivados De Ovo Lda, Ebro Foods, S.A., Montalva Group, Probar Llc, Ramirez & Cª (Filhos) S.A., Veg In, Ernesto Morgado SA, Vensy Portugal Lda, Riso Gallo S.p.A., Pescanova S.A., Bonduelle Group, Snock Grelhado, General Mills, Inc.
Portugal, Meal Kits, Pizza, Ready Meals, Chilled Meal Kits, Frozen Meal Kits, Ambient Meal Kits, Frozen Pizza, Chilled Pizza, Frozen Ready Meals, Ambient Ready Meals, Dried Ready Meals, Chilled Ready Meals, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Cash & Carries and Warehouse Clubs, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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