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Consumer and Market Insights: Savory Snacks in France

Consumer and Market Insights: Savory Snacks in France

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Executive Summary

The Savory Snacks market in France registered a CAGR of 4.2% during 2010-2015, and is forecast to continue growing in the coming five years. In USD terms, the market has seen a slow growth, affected by the financial situation in the Euro zone. The French Savory Snacks market is relatively small compared with other major economies such as the US, China, and the UK, due to the low per capita consumption of Savory Snacks in France; however, this will change during 2015-2020, supported by the higher growth of categories such as Potato Chips and Processed Snacks. In addition, consumers in France are showing more interest in consuming Savory Snacks that offer an indulgent and fun experience without compromising on price and quality.

Key Findings

The Potato chips category has the highest market volume

Hypermarkets & Supermarkets is the leading distribution channel in the French food market

Private label brands have a high penetration in the French Savory Snacks market due to the competitive price and quality

French consumers are looking for self-indulgence experience in Savory Snacks

Manufacturers are competing to offer the best value for money snacks

Consumers are more open to try unusual flavors and experiment with new Savory Snacks

Due to busy consumer lifestyles, the demand for time-saving and relaxing Savory Snacks is increasing


Canadean's Consumer and Market Insights: Savory Snacks in France identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks in France, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and French product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Savory Snacks market in France.

Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches


Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the French Savory Snacks market

Impact of exchange rate fluctuations on Savory Snacks market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer price dynamics

Retail Landscape and Key Distribution Channels

Leading retailers in the French Food market

Leading distribution channels (value terms) in the French Savory Snacks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the French Savory Snacks market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share


Savory Snacks market by type of packaging material/container (in volume terms)

Savory Snacks market by type of packaging closure/outer (in volume terms)

Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Indian Savory Snacks market

Private Label consumption occasions by age and gender in the Indian Savory Snacks market

Under/Over-consumption levels in the Indian Savory Snacks market by gender and age

Consumption frequency by type of consumer in the Indian Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Indian Savory Snacks market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in the French Savory Snacks market:

How the trend is influencing consumption in the French Savory Snacks market

How to target the trend in the French Savory Snacks market

How the trend will evolve in the French Savory Snacks market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

New products launched in the French Savory Snacks market

New products launched in global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the French Savory Snacks market


Country context

Category value and volume data

Consumer Demographics data

Pricing data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Health & Wellness definitions

Channel definitions

Explanation of sub-trends

Market Data Methodology

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Savory Snacks market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by categories, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Value of key Health & Wellness claims, by category, 2010-2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis-key packaging material, type, closure, 2015

Figure 18: Growth in key packaging material, type, closure, 2015-2020

Figure 19: Consumption occasions by gender and age, 2015

Figure 20: Private label occasions by gender and age, 2015

Figure 21: Heavy, medium, or light consumption by gender, 2015 Figure 22: Heavy, medium, or light consumption by age, 2015

Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 24: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 25: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in EUR and USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

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Groupe Casino



E. Leclerc

Groupe Auchan

Pepsico Inc.

Intersnack Group GmbH & Co. KG

Altho SAS

Tyrrells Potato Crisps Ltd

Sibell S.A.S.

Burts Guinness

Mondelez International Inc

Diamond Foods Inc.

Flodor sas


Dr. August Oetker KG


Menguy's SA


Blue Diamond Growers

Wonderful Pistachios & Almonds LLC

Bahlsen GmbH & Co. KG

Seeberger GmbH


Intersnack Group GmbH & Co. KG


The Lorenz Bahlsen Snack-World Gmbh & Co Kg

General Mills Inc.

Too Good

Campofrio Food Group


Jack Link's Nz Ltd.

Campofrio Food Group


Bounce Foods ltd


The Bayaderes

Lorenz Bahlsen Snack

GreenDot Health Foods Ltd.


Dirk Rossmann GmbH.

Premium, Indulgence, Value, Novel, Experiment, Time, Anchoring, comfort, France, Flavor

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