Consumer and Market Insights: Savory Snacks in Spain

Consumer and Market Insights: Savory Snacks in Spain

  • Products Id :- CS3661MF
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  • Pages: 172
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Executive Summary

In the past 10 years the Euro has weakened against the US dollar, which had an impact on the Spanish Savory Snacks market. However, it is forecast to register higher growth in value during 2015-2020 compared to 2010-2015. Despite having a smaller population compared to some other European countries such as Germany, the UK, France, and Italy, consumption of Savory snacks in Spain is higher than the level in Italy, France, and Germany. In terms of categories within the Spanish Savory Snacks market, Potato Chips comes first as the largest consumed category, followed by Processed Snacks and Nuts & Seeds. Consumption of Savory snacks in Spain is influenced by different trends such as premiumization, novelty, and aging populations, anchoring, and time scarcity.

Key Findings

Introduce premium Savory Snacks to give Spanish consumers an indulgent sensory feeling

A high percentage of consumers in Spain like to experiment with Savory Snacks, especially in terms of flavor

Manufacturers need to understand each age segment's needs thus offering what will resonate well with different age groups, especially older consumers and kids

Due to pressures consumers face on a daily basis, they are seeking out Savory Snacks that offer a sense of comfort

A high percentage of Spanish consumers rely on time-saving products, therefore more convenient Savory Snacks are more in demand


Canadean's Consumer and Market Insights: Savory Snacks in Spain identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks in Spain, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Spanish product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Spanish Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Spanish Savory Snacks market

Impact of exchange rate fluctuations on Savory Snacks market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer price dynamics

Retail Landscape and Key Distribution Channels

Leading retailers in the Spanish Food market

Leading distribution channels (value terms) in the Spanish Savory Snacks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Spanish Savory Snacks market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share


Savory Snacks market by type of packaging material/container (in volume terms)

Savory Snacks market by type of packaging closure/outer (in volume terms)

Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Spanish Savory Snacks market

Private Label consumption occasions by age and gender in the Spanish Savory Snacks market

Under/Over-consumption levels in the Spanish Savory Snacks market by gender and age

Consumption frequency by type of consumer in the Spanish Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in the Spanish Savory Snacks market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in the Spanish Savory Snacks market:

How the trend is influencing consumption in the Spanish Savory Snacks market

How to target the trend in the Spanish Savory Snacks market

How the trend will evolve in the Spanish Savory Snacks market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

New products launched in the Spanish Savory Snacks market

New products launched in global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the Spanish Savory Snacks market


Country context

Category value and volume data

Consumer Demographics data

Pricing data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Health & Wellness definitions

Channel definitions

Explanation of sub-trends

Market Data Methodology

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Savory Snacks market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by categories, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Value of key Health & Wellness claims, by category, 2010-2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis-key packaging material, type, closure, 2015

Figure 18: Growth in key packaging material, type, closure, 2015-2020

Figure 19: Consumption occasions by gender and age, 2015

Figure 20: Private label occasions by gender and age, 2015

Figure 21: Heavy, medium, or light consumption by gender, 2015 Figure 22: Heavy, medium, or light consumption by age, 2015

Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 24: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 25: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in EUR and USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

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