Country Profile: Bakery & Cereals Sector in Thailand

Country Profile: Bakery & Cereals Sector in Thailand


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Executive Summary

Country Profile: Bakery & Cereals Sector in Thailand

Summary

Thailand's growing economy and rising disposable income are driving the demand for Bakery & Cereals products in the country The sector is led by the 'Cakes, Pastries & Sweet Pies' market, while the Bread & Rolls market is expected to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading distribution channel for bakery and cereals products in the country. Flexible Packaging is the most commonly used packaging material in 2016, and also expected to register fastest growth during 2016-2021. C.P. Retailing And Marketing Co., Ltd. and President's Bakery Limited are the leading players in the sector.

GlobalData's Country Profile report on the Bakery & Cereals sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and Warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

Thailand's Bakery & Cereals sector is forecast to register value growth of 5% during 2016-2021.

Bread & Rolls is forecast to register the fastest growth rate during 2016-2021.

Hypermarkets & Supermarkets is the largest distribution channel in Hong Kong's Bakery & Cereals sector.

The top five brands in Thailand's Bakery & Cereals sector accounted for 18.1% value share, in 2016.

Flexible Packaging is the most commonly used packaging material in Thailand's Bakery & Cereals sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Thailand in the global and regional context 5

3.1. Thailand's share in the Global and Asia-Pacific Bakery & Cereals sectors 5

3.2. Thailand compared to other leading countries in Asia-Pacific 6

4. Market size analysis-Bakery & Cereals sector 7

4.1. Value and volume analysis-Bakery & Cereals sector in Thailand 7

4.2. Per capita consumption-Thailand compared to Asia-Pacific and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Baking Ingredients 13

5.3. Market analysis: Baking Mixes 16

5.4. Market analysis: Bread & Rolls 19

5.5. Market analysis: Breakfast Cereals 21

5.6. Market analysis: Cakes Pastries & Sweet Pies 23

5.7. Market analysis: Cereal Bars 25

5.8. Market analysis: Cookies (Sweet Biscuits) 27

5.9. Market analysis: Dough Products 30

5.10. Market analysis: Energy Bars 32

5.11. Market analysis: Morning Goods 33

5.12. Market analysis: Savory Biscuits 35

6. Distribution analysis 37

6.1. Distribution channel share analysis: Bakery & Cereals 37

6.2. Distribution channel share analysis: Baking Ingredients 38

6.3. Distribution channel share analysis: Baking Mixes 39

6.4. Distribution channel share analysis: Bread & Rolls 40

6.5. Distribution channel share analysis: Breakfast Cereals 41

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42

6.7. Distribution channel share analysis: Cereals Bars 43

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44

6.9. Distribution channel share analysis: Dough Products 45

6.10. Distribution channel share analysis: Energy Bars 46

6.11. Distribution channel share analysis: Morning Goods 47

6.12. Distribution channel share analysis: Savory Biscuits 48

7. Competitive landscape 49

7.1. Brand share analysis by sector 49

7.2. Brand share analysis by markets 52

7.3. Brand share analysis by category 64

7.3.1. Baking Ingredients 64

7.3.2. Baking Mixes 67

7.3.3. Breakfast Cereals 69

7.3.4. Cereal Bars 70

7.3.5. Savory Biscuits 71

7.4. Private label share analysis 73

8. Health & Wellness analysis 75

8.1. Market size analysis by Health & Wellness claims 75

8.2. Market share analysis-Health & Wellness product attributes 76

8.3. Market size analysis-Health & Wellness consumer benefits 78

8.4. Leading companies in Thailand's Health & Wellness market 80

9. Packaging analysis 82

9.1. Packaging share and growth analysis by packaging material 82

9.2. Packaging share analysis by packaging material 83

9.3. Packaging share and growth analysis by container type 84

9.4. Packaging share analysis by container type 85

9.5. Packaging share and growth analysis by closure type 86

9.6. Packaging share analysis by closure type 87

9.7. Packaging share and growth analysis by outer type 88

9.8. Packaging share analysis by outer type 89

10. Macroeconomic analysis 90

10.1. GDP per Capita 93

10.2. Population and population growth 94

10.3. Consumer Price Index 95

10.4. Population breakdown by age 96

11. Consumergraphics 97

11.1. Consumption by Gender 97

11.2. Consumption by Age 99

11.3. Consumption by Education 101

11.4. Consumption by Urbanization 103

12. Methodology 104

13. Definitions 105

14. Appendix 119

15. About GlobalData 145

16. Disclaimer 146

17. Contact Us 147

List of Figures

Figure 1: Thailand compared to other top four countries in Asia-Pacific-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7

Figure 3: Per capita consumption in Thailand compared to global and Asia-Pacific average, 2011-2021 8

Figure 4: Degree of trading up/down in the Thailand's Bakery & Cereals sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Thailand compared to global and Asia-Pacific average, 2016 12

Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 13

Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 16

Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 19

Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 21

Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 23

Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 25

Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 27

Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 30

Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 32

Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 33

Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 35

Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 37

Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 38

Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 39

Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 40

Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 41

Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 42

Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 43

Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 44

Figure 26: Distribution channel share, Dough Products market, 2011-2016 45

Figure 27: Distribution channel share, Energy Bars market, 2011-2016 46

Figure 28: Distribution channel share, Morning Goods market, 2011-2016 47

Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 48

Figure 30: Leading brands in the Thailand's Bakery & Cereals sector, value and volume share, 2016 49

Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016 52

Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016 53

Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016 54

Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016 55

Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 57

Figure 36: Leading brands in the Cereal Bars market, value and volume share, 2016 58

Figure 37: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 59

Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016 61

Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016 62

Figure 40: Private label penetration by markets (value terms), 2016 73

Figure 41: Growth analysis, private label and brands, (2011-2016) 74

Figure 42: Value of Health & Wellness claims by market, USD million, 2016-2021 75

Figure 43: Value analysis by Health & Wellness product attributes, 2016 76

Figure 44: Volume analysis by Health & Wellness product attributes, 2016 77

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 78

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 79

Figure 47: Leading companies in the Health & Wellness market by value, 2016-Breakfast Cereals 80

Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 81

Figure 49: Use of packaging material by markets (in pack units), 2016 82

Figure 50: Packaging share and growth analysis by container type, 2011-2021 83

Figure 51: Use of container type by markets (in pack units), 2016 84

Figure 52: Packaging share and growth analysis by closure type, 2011-2021 85

Figure 53: Use of closure type by markets (in pack units), 2016 86

Figure 54: Packaging share and growth analysis by outer type, 2011-2021 87

Figure 55: Use of outer type by markets (in pack units), 2016 88

Figure 56: Relative comparison of countries based on PEST analysis 89

Figure 59: Thailand's GDP per capita, 2011-2016 92

Figure 60: Population growth in Thailand, 2011-2016 93

Figure 61: Consumer Price Index, Thailand, 2010-2016 94

Figure 62: Age Profile, Thailand, 2016 95

Figure 63: Consumption of Bakery & Cereals by Gender, Thailand, 2016 96

Figure 64: Consumption of Bakery & Cereals by age, Thailand, 2016 98

Figure 65: Consumption of Bakery & Cereals by education, Thailand, 2016 100

Figure 66: Consumption of Bakery & Cereals by urbanization, Thailand, 2016 102

Figure 67: About GlobalData 144

List of Tables

Table 1: Volume share of Thailand in the global and Asia-Pacific Bakery & Cereals sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 14

Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 15

Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 17

Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 18

Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 20

Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 20

Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 22

Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 22

Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24

Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24

Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 26

Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 26

Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28

Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 29

Table 17: Value analysis of Dough Products market by categories, 2011-2021 31

Table 18: Volume analysis of Dough Products market by categories, 2011-2021 31

Table 19: Value analysis of Morning Goods market by categories, 2011-2021 34

Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 34

Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 36

Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 36

Table 23: Brand Value and Volume-Bakery & Cereals sector 50

Table 24: Brand Value and Volume-Baking Ingredients market 52

Table 25: Brand Value and Volume-Baking Mixes market 53

Table 26: Brand Value and Volume-Bread & Rolls market 54

Table 27: Brand Value and Volume-Breakfast Cereals market 55

Table 28: Brand Value and Volume-Cakes, Pastries & Sweet Pies market 57

Table 29: Brand Value and Volume-Cereal Bars market 58

Table 30: Brand Value and Volume-Cookies (Sweet Biscuits) market 59

Table 31: Brand Value and Volume-Morning Goods market 61

Table 32: Brand Value and Volume-Savory Biscuits market 62

Table 33: Brand Value and Volume-Baking Chocolate Chips & Morsels category 64

Table 34: Brand Value and Volume-Baking Powder/Soda category 64

Table 35: Brand Value and Volume-Cake Decorations & Icing category 64

Table 36: Brand Value and Volume-Cocoa-Baking category 64

Table 37: Brand Value and Volume-Corn & Potato Starch category 65

Table 38: Brand Value and Volume-Desiccated Coconut category 65

Table 39: Brand Value and Volume-Dry Yeast category 65

Table 40: Brand Value and Volume-Fruit Pectins and Glazed Fruit category 65

Table 41: Brand Value and Volume-Non-Chocolate Baking Chips category 66

Table 42: Brand Value and Volume-Other Baking Ingredients category 66

Table 43: Brand Value and Volume-Bread Mixes category 67

Table 44: Brand Value and Volume-Brownie Mixes category 67

Table 45: Brand Value and Volume-Cake Mixes category 67

Table 46: Brand Value and Volume-Dessert Mixes category 67

Table 47: Brand Value and Volume-Muffin Mixes category 68

Table 48: Brand Value and Volume-Pancake Mixes category 68

Table 49: Brand Value and Volume-Rolls/Biscuit Mixes category 68

Table 50: Brand Value and Volume-Other Baking Mixes category 68

Table 51: Brand Value and Volume-Hot Cereals category 69

Table 52: Brand Value and Volume-Ready-to-Eat Cereals category 69

Table 53: Brand Value and Volume-Granola/Muesli/Yogurt Bars category 70

Table 54: Brand Value and Volume-Other Cereal Bars category 70

Table 55: Brand Value and Volume-Bread Substitutes category 71

Table 56: Brand Value and Volume-Cheese-Flavored Crackers category 71

Table 57: Brand Value and Volume-Plain Crackers category 72

Table 58: Brand Value and Volume-Other Crackers category 72

Table 59: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 98

Table 60: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 100

Table 61: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 102

Table 62 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 103

Table 63: Market Definitions 105

Table 64: Category Definitions 106

Table 65: Category Definitions 107

Table 66: Category Definitions 108

Table 67: Category Definitions 109

Table 68: Channel Definitions 110

Table 69: Health & Wellness: Product Attributes-Food Minus 111

Table 70: Health & Wellness: Product Attributes-Free From 112

Table 71: Health & Wellness: Product Attributes-Functional & Fortified 113

Table 72: Health & Wellness: Product Attributes-Naturally Healthy 114

Table 73: Health & Wellness: Product Attributes-Food Intolerance 115

Table 74: Health & Wellness: Consumer Benefits-Health Management 116

Table 75: Health & Wellness: Analysis by Consumer Benefits 117

Table 76: Health & Wellness: Consumer Benefits-Performance 118

Table 77: Market Value for Baking Ingredients-by category (? Million) 2011-2021 119

Table 78: Market Value for Baking Mixes-by category (? Million) 2011-2021 119

Table 79: Market Value for Bread & Rolls-by category (? Million) 2011-2021 120

Table 80: Market Value for Breakfast Cereals-by category (? Million) 2011-2021 120

Table 81: Market Value for Cakes, Pastries & Sweet Pies-by category (? Million) 2011-2021 121

Table 82: Market Value for Cereal Bars-by category (? Million) 2011-2021 122

Table 83: Market Value for Cookies (Sweet Biscuits)-by category (? Million) 2011-2021 123

Table 84: Market Value for Dough Products-by category (? Million) 2011-2021 123

Table 85: Market Value for Energy Bars-by category (? Million) 2011-2021 124

Table 86: Market Value for Morning Goods-by category (? Million) 2011-2021 124

Table 87: Market Value for Savory Biscuits-by category (? Million) 2011-2021 125

Table 88: Market Value for Baking Ingredients-by category (USD Million) 2011-2021 126

Table 89: Market Value for Baking Mixes-by category (USD Million) 2011-2021 127

Table 90: Market Value for Bread & Rolls-by category (USD Million) 2011-2021 127

Table 91: Market Value for Breakfast Cereals-by category (USD Million) 2011-2021 128

Table 92: Market Value for Cakes, Pastries & Sweet Pies-by category (USD Million) 2011-2021 128

Table 93: Market Value for Cereal Bars-by category (USD Million) 2011-2021 129

Table 94: Market Value for Cookies (Sweet Biscuits)-by category (USD Million) 2011-2021 129

Table 95: Market Value for Dough Products-by category (USD Million) 2011-2021 130

Table 96: Market Value for Energy Bars-by category (USD Million) 2011-2021 130

Table 97: Market Value for Morning Goods-by category (USD Million) 2011-2021 130

Table 98: Market Value for Savory Biscuits-by category (USD Million) 2011-2021 131

Table 99: Market Volume for Baking Ingredients-by category (Kg Million) 2011-2021 132

Table 100: Market Volume for Baking Mixes-by category (Kg Million) 2011-2021 133

Table 101: Market Volume for Bread & Rolls-by category (Kg Million) 2011-2021 133

Table 102: Market Volume for Breakfast Cereals-by category (Kg Million) 2011-2021 134

Table 103: Market Volume for Cakes, Pastries & Sweet Pies-by category (Kg Million) 2011-2021 134

Table 104: Market Volume for Cereal Bars-by category (Kg Million) 2011-2021 135

Table 105: Market Volume for Cookies (Sweet Biscuits)-by category (Kg Million) 2011-2021 135

Table 106: Market Volume for Dough Products-by category (Kg Million) 2011-2021 136

Table 107: Market Volume for Energy Bars-by category (Kg Million) 2011-2021 136

Table 108: Market Volume for Morning Goods-by category (Kg Million) 2011-2021 136

Table 109: Market Volume for Savory Biscuits-by category (Kg Million) 2011-2021 137

Table 110: Components of change- by Market 138

Table 111: Bakery & Cereals Sales Distribution in Thailand- by Markets (? Million), 2016 139

Table 112: Key Health & Wellness product attributes driving sales in Thailand (THB Million) 140

Table 113: Key Health & Wellness consumer benefits driving sales in Thailand (THB Million) 140

Table 114: Packaging Material (in Million pack units) 141

Table 115: Container Type (in Million pack units) 141

Table 116: Closure Type (in Million pack units) 142

Table 117: Outer Type (in Million pack units) 142

Table 118: Exchange Rates: (USD -?), 2011-2021 143

Table 119: GDP Per Capita (?) 143

Table 120: Population 143

Table 121: Consumer Price Index 143

Table 122: Age Profile (Millions of Persons) 144

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General Mills Inc.Kim Chua Group Co. Ltd.Artisanal ProducersBakerlandC&W Interfoods Co LtdC.P. Retailing And Marketing Co. Ltd.European Food Public Company LimitedPresident's Bakery LimitedBio-Familia AGBright Food (Group) Co. Ltd.C. Hahne Muhlenwerke Gmbh & Co. KgCereal Partners Worldwide S.A.PepsiCo Inc.The Kellogg CompanyDorset Cereals LtdNature's Path Foods Inc.Useful Food Co. Ltd.Orion Confectionery Co Ltd.S&P Syndicate Public Company LimitedXongdur Thai Organic Food Co. Ltd.A. Loacker AgBahlsen Gmbh & Co. KgCampbell Soup CompanyEzaki Glico co. LtdFriendship Co. Ltd.JG Summit Holdigs Inc.Kraft Foods Group Inc.Lotte Co. Ltd.Monde Nissin CorporationMondelez International IncPT MAYORA INDAH TbkThai President Foods Public Company Limited.Unilever PlcWalkers Shortbread Ltd.Munchy's GroupPerfect FoodManufacturing (M) Sdn. Bhd.Hup Seng Perusahaan Makanan (M) Sdn. Bhd

Thailand, Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, 'Cakes, Pastries & Sweet Pies', Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits, Baking Chocolate Chips & Morsels, Baking Powder/Soda, Cake Decorations & Icing, Cocoa-Baking, Corn & Potato Starch, Desiccated Coconut, Dry Yeast, Fruit Pectins and Glazed Fruit, Non-Chocolate Baking Chips, Bread Mixes, Brownie Mixes, Cake Mixes, Dessert Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuits Mixes, Hot Cereals, Ready-to-Eat Cereals, Bread Substitutes, Cheese-Flavored Crackers, Plain Crackers, Wafer Biscuits, Plain Cookies, Chocolate Cookies, Assortments, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share, flexible packaging, container type, closure type, outer type, Tin, Tub, Film, Bag/Sachet

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