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Country Profile: Bakery & Cereals Sector in the US

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Country Profile: Bakery & Cereals Sector in the US

Summary

The Bakery & Cereals sector in the US is driven by rising disposable income of consumers and increasing demand for convenience food options in the country. Of the eleven markets, Cakes, Pastries & Sweet Pies is the largest in value terms, while the Energy Bars market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of bakery and cereals in the country. Flexible Packaging is the most commonly used packaging material in the sector and is also forecast to register the fastest growth during 2016-2021. Campbell Soup, General Mills and Mckee Foods are the leading market players in the US Bakery & Cereals sector.

GlobalData's Country Profile report on the Bakery & Cereals sector in the US provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, 'Cakes, Pastries & Sweet Pies', Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

The Bakery & Cereals sector in the US is forecast to grow at 2.5% CAGR in value terms during 2016-2021

The Energy Bars market is forecast to register the fastest growth during 2016-2021

Hypermarkets & Supermarkets is the largest distribution channel in the US Bakery & Cereals sector

The Bread & Rolls market leads the American Bakery and Cereals sector in Health & Wellness claims

Flexible Packaging is the most commonly used packaging material in the US Bakery & Cereals sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

READ MORE

Table Of Content

Scope

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. The US in the global and regional context 5

3.1. The US share in the Global and North American Bakery & Cereals sector 5

3.2. The US compared to other leading countries in North America 6

4. Market size analysis-Bakery & Cereals sector 7

4.1. Value and volume analysis-Bakery & Cereals sector in the US 7

4.2. Per capita consumption-the US compared to North America and globally 8

4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Baking Ingredients 12

5.3. Market analysis: Baking Mixes 15

5.4. Market analysis: Bread & Rolls 18

5.5. Market analysis: Breakfast Cereals 20

5.6. Market analysis: Cakes Pastries & Sweet Pies 22

5.7. Market analysis: Cereal Bars 24

5.8. Market analysis: Cookies (Sweet Biscuits) 26

5.9. Market analysis: Dough Products 29

5.10. Market analysis: Energy Bars 31

5.11. Market analysis: Morning Goods 32

5.12. Market analysis: Savory Biscuits 34

6. Distribution analysis 36

6.1. Distribution channel share analysis: Bakery & Cereals 36

6.2. Distribution channel share analysis: Baking Ingredients 37

6.3. Distribution channel share analysis: Baking Mixes 38

6.4. Distribution channel share analysis: Bread & Rolls 39

6.5. Distribution channel share analysis: Breakfast Cereals 40

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41

6.7. Distribution channel share analysis: Cereals Bars 42

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43

6.9. Distribution channel share analysis: Dough Products 44

6.10. Distribution channel share analysis: Energy Bars 45

6.11. Distribution channel share analysis: Morning Goods 46

6.12. Distribution channel share analysis: Savory Biscuits 47

7. Competitive landscape 48

7.1. Brand share analysis by sector 48

7.2. Brand share analysis by markets 54

7.3. Brand share analysis by category 74

7.3.1. Baking Ingredients 74

7.3.2. Baking Mixes 77

7.3.3. Breakfast Cereals 80

7.3.4. Cereal Bars 83

7.3.5. Savory Biscuits 85

7.4. Private label share analysis 87

8. Health & Wellness analysis 89

8.1. Market size analysis by Health & Wellness claims 89

8.2. Market share analysis-Health & Wellness product attributes 90

8.3. Market size analysis-Health & Wellness consumer benefits 92

8.4. Leading companies in The US Health & Wellness market 94

9. Packaging analysis 99

9.1. Packaging share and growth analysis by packaging material 99

9.2. Packaging share analysis by packaging material 100

9.3. Packaging share and growth analysis by container type 101

9.4. Packaging share analysis by container type 102

9.5. Packaging share and growth analysis by closure type 103

9.6. Packaging share analysis by closure type 104

9.7. Packaging share and growth analysis by outer type 105

9.8. Packaging share analysis by outer type 106

10. Macroeconomic analysis 107

10.1. GDP per Capita 110

10.2. Population and population growth 111

10.3. Consumer Price Index 112

10.4. Population breakdown by age 113

11. Consumergraphics 114

11.1. Consumption by Gender 114

11.2. Consumption by Age 116

11.3. Consumption by Education 117

11.4. Consumption by Urbanization 118

12. Methodology 119

13. Definitions 121

14. Appendix 135

15. About GlobalData 154

16. Disclaimer 155

17. Contact Us 156


List Of Figure

List of Figures

Figure 1: Volume share of the US in the global and North America Bakery & Cereals sector, 2011-2021 5

Figure 2: The US compared to other two countries in North America-market size, growth, and competitive landscape 6

Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7

Figure 4: Per capita consumption in the US compared to global and North American average, 2011-2021 8

Figure 5: Value and volume growth analysis by markets, 2016-2021 9

Figure 6: Per capita consumption (by markets) in the US compared to global and North America average, 2016 11

Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12

Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 15

Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18

Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20

Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22

Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 24

Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26

Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 29

Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 31

Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 32

Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34

Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 36

Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 37

Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 38

Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 39

Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 40

Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41

Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 42

Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43

Figure 26: Distribution channel share, Dough Products market, 2011-2016 44

Figure 27: Distribution channel share, Energy Bars market, 2011-2016 45

Figure 28: Distribution channel share, Morning Goods market, 2011-2016 46

Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 47

Figure 30: Leading brands in the US Bakery & Cereals sector, value and volume share, 2016 48

Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016 54

Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016 55

Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016 56

Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016 58

Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 61

Figure 36: Leading brands in the Cereal Bars market, value and volume share, 2016 63

Figure 37: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 65

Figure 38: Leading brands in the Dough Products market, value and volume share, 2016 67

Figure 39: Leading brands in the Energy Bars market, value and volume share, 2016 68

Figure 40: Leading brands in the Morning Goods market, value and volume share, 2016 70

Figure 41: Leading brands in the Savory Biscuits market, value and volume share, 2016 72

Figure 42: Private label penetration by markets (value terms), 2016 87

Figure 43: Growth analysis, private label and brands, (2011-2016) 88

Figure 44: Value of Health & Wellness claims by market, USD million, 2016-2021 89

Figure 45: Value analysis by Health & Wellness product attributes, 2016 90

Figure 46: Value analysis by Health & Wellness product attributes, 2016 91

Figure 47: Value analysis by Health & Wellness consumer benefits, 2016 92

Figure 48: Volume analysis by Health & Wellness consumer benefits, 2016 93

Figure 49: Leading companies in the Health & Wellness market by value, 2016 -Baking Ingredients 94

Figure 50: Leading companies in the Health & Wellness market by value, 2016 -Baking Mixes 95

Figure 51: Leading companies in the Health & Wellness market by value, 2016 -Bread & Rolls 95

Figure 52: Leading companies in the Health & Wellness market by value, 2016-Breakfast Cereals 96

Figure 53: Leading companies in the Health & Wellness market by value, 2016 -Cakes, Pastries & Sweet Pies 96

Figure 54: Leading companies in the Health & Wellness market by value, 2016 -Cereal Bars 97

Figure 55: Leading companies in the Health & Wellness market by value, 2016 -Cookies (Sweet Biscuits) 97

Figure 56: Leading companies in the Health & Wellness market by value, 2016 -Energy Bars 98

Figure 57: Leading companies in the Health & Wellness market by value, 2016 -Savory Biscuits 98

Figure 58: Packaging share and growth analysis by packaging material, 2011-2021 99

Figure 59: Use of packaging material by markets (in pack units), 2016 100

Figure 60: Packaging share and growth analysis by container type, 2011-2021 101

Figure 61: Use of container type by markets (in pack units), 2016 102

Figure 62: Packaging share and growth analysis by closure type, 2011-2021 103

Figure 63: Use of closure type by markets (in pack units), 2016 104

Figure 64: Packaging share and growth analysis by outer type, 2011-2021 105

Figure 65: Use of outer type by markets (in pack units), 2016 106

Figure 66: Relative comparison of countries based on PEST analysis 107

Figure 67: The US GDP per capita, 2011-2016 110

Figure 68: Population growth in the US, 2011-2016 111

Figure 69: Consumer Price Index, The US, 2010-2016 112

Figure 70: Age Profile, the US, 2016 113

Figure 71: Consumption of Bakery & Cereals by Gender, the US, 2016 114

Figure 72: Consumption of Bakery & Cereals by age, the US, 2016 116

Figure 73: Consumption of Bakery & Cereals by education, the US, 2016 117

Figure 74: Consumption of Bakery & Cereals by urbanization, the US, 2016 118

Figure 75: About GlobalData 154


List Of Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Volume analysis of Baking Ingredients market by categories, 2011-2021 13

Table 3: Volume analysis of Baking Ingredients market by categories, 2011-2021 14

Table 4: Volume analysis of Baking Mixes market by categories, 2011-2021 16

Table 5: Volume analysis of Baking Mixes market by categories, 2011-2021 17

Table 6: Value analysis of Bread & Rolls market by categories, 2011-2021 19

Table 7: Volume analysis of Bread & Rolls market by categories, 2011-2021 19

Table 8: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 9: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 10: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 11: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 12: Volume analysis of Cereal Bars market by categories, 2011-2021 25

Table 13: Volume analysis of Cereal Bars market by categories, 2011-2021 25

Table 14: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27

Table 15: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28

Table 16: Value analysis of Dough Products market by categories, 2011-2021 30

Table 17: Volume analysis of Dough Products market by categories, 2011-2021 30

Table 18: Value analysis of Morning Goods market by categories, 2011-2021 33

Table 19: Volume analysis of Morning Goods market by categories, 2011-2021 33

Table 20: Value analysis of Savory Biscuits market by categories, 2011-2021 35

Table 21: Volume analysis of Savory Biscuits market by categories, 2011-2021 35

Table 22: Brand Value and Volume-Bakery & Cereals sector 49

Table 23: Brand Value and Volume-Baking Ingredients market 54

Table 24: Brand Value and Volume-Baking Mixes market 55

Table 25: Brand Value and Volume-Bread & Rolls market 56

Table 26: Brand Value and Volume-Breakfast Cereals market 58

Table 27: Brand Value and Volume-Cakes, Pastries & Sweet Pies market 61

Table 28: Brand Value and Volume-Cereal Bars market 63

Table 29: Brand Value and Volume-Cookies (Sweet Biscuits) market 65

Table 30: Brand Value and Volume-Dough Products market 67

Table 31: Brand Value and Volume-Energy Bars market 68

Table 32: Brand Value and Volume-Morning Goods market 70

Table 33: Brand Value and Volume-Savory Biscuits market 72

Table 34: Brand Value and Volume-Baking Chocolate Chips & Morsels category 74

Table 35: Brand Value and Volume-Baking Powder/Soda category 74

Table 36: Brand Value and Volume-Cake Decorations & Icing category 74

Table 37: Brand Value and Volume-Cocoa-Baking category 75

Table 38: Brand Value and Volume-Corn & Potato Starch category 75

Table 39: Brand Value and Volume-Desiccated Coconut category 75

Table 40: Brand Value and Volume-Dry Yeast category 76

Table 41: Brand Value and Volume-Fruit Pectins and Glazed Fruit category 76

Table 42: Brand Value and Volume-Non-Chocolate Baking Chips category 76

Table 43: Brand Value and Volume-Other Baking Ingredients category 76

Table 44: Brand Value and Volume-Bread Mixes category 77

Table 45: Brand Value and Volume-Brownie Mixes category 77

Table 46: Brand Value and Volume-Cake Mixes category 77

Table 47: Brand Value and Volume-Dessert Mixes category 78

Table 48: Brand Value and Volume-Muffin Mixes category 78

Table 49: Brand Value and Volume-Pancake Mixes category 78

Table 50: Brand Value and Volume-Rolls/Biscuit Mixes category 79

Table 51: Brand Value and Volume-Other Baking Mixes category 79

Table 52: Brand Value and Volume-Hot Cereals category 80

Table 53: Brand Value and Volume-Ready-to-Eat Cereals category 80

Table 54: Brand Value and Volume-Granola/Muesli/Yogurt Bars category 83

Table 55: Brand Value and Volume-Other Cereal Bars category 83

Table 56: Brand Value and Volume-Bread Substitutes category 85

Table 57: Brand Value and Volume-Cheese-Flavored Crackers category 85

Table 58: Brand Value and Volume-Plain Crackers category 85

Table 59: Brand Value and Volume-Other Crackers category 86

Table 60: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 114

Table 61: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 116

Table 62: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 117

Table 63: Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 118

Table 64: Market Definitions 121

Table 65: Category Definitions 122

Table 66: Category Definitions 123

Table 67: Category Definitions 124

Table 68: Category Definitions 125

Table 69: Channel Definitions 126

Table 70: Health & Wellness: Product Attributes-Food Minus 127

Table 71: Health & Wellness: Product Attributes-Free From 128

Table 72: Health & Wellness: Product Attributes-Functional & Fortified 129

Table 73: Health & Wellness: Product Attributes-Naturally Healthy 130

Table 74: Health & Wellness: Product Attributes-Food Intolerance 131

Table 75: Health & Wellness: Consumer Benefits-Health Management 132

Table 76: Health & Wellness: Analysis by Consumer Benefits 133

Table 77: Health & Wellness: Consumer Benefits-Performance 134

Table 78: Market Value for Baking Ingredients-by category (USD Million) 2011-2021 135

Table 79: Market Value for Baking Mixes-by category (USD Million) 2011-2021 136

Table 80: Market Value for Bread & Rolls-by category (USD Million) 2011-2021 137

Table 81: Market Value for Breakfast Cereals-by category (USD Million) 2011-2021 137

Table 82: Market Value for Cakes, Pastries & Sweet Pies-by category (USD Million) 2011-2021 138

Table 83: Market Value for Cereal Bars-by category (USD Million) 2011-2021 138

Table 84: Market Value for Cookies (Sweet Biscuits)-by category (USD Million) 2011-2021 139

Table 85: Market Value for Dough Products-by category (USD Million) 2011-2021 139

Table 86: Market Value for Energy Bars-by category (USD Million) 2011-2021 140

Table 87: Market Value for Morning Goods-by category (USD Million) 2011-2021 140

Table 88: Market Value for Savory Biscuits-by category (USD Million) 2011-2021 141

Table 89: Market Volume for Baking Ingredients-by category (Kg Million) 2011-2021 142

Table 90: Market Volume for Baking Mixes-by category (Kg Million) 2011-2021 142

Table 91: Market Volume for Bread & Rolls-by category (Kg Million) 2011-2021 143

Table 92: Market Volume for Breakfast Cereals-by category (Kg Million) 2011-2021 144

Table 93: Market Volume for Cakes, Pastries & Sweet Pies-by category (Kg Million) 2011-2021 144

Table 94: Market Volume for Cereal Bars-by category (Kg Million) 2011-2021 145

Table 95: Market Volume for Cookies (Sweet Biscuits)-by category (Kg Million) 2011-2021 145

Table 96: Market Volume for Dough Products-by category (Kg Million) 2011-2021 146

Table 97: Market Volume for Energy Bars-by category (Kg Million) 2011-2021 146

Table 98: Market Volume for Morning Goods-by category (Kg Million) 2011-2021 146

Table 99: Market Volume for Savory Biscuits-by category (Kg Million) 2011-2021 147

Table 100: Bakery & Cereals Sales Distribution in the US- by Markets (USD Million), 2016 148

Table 101: Key Health & Wellness consumer benefits driving sales in the US (USD Million) 149

Table 102: Key Health & Wellness consumer benefits driving sales in the US (USD Million) 149

Table 103: Packaging Material (in Million pack units) 150

Table 104: Container Type (in Million pack units) 150

Table 105: Closure Type (in Million pack units) 151

Table 106: Outer Type (in Million pack units) 151

Table 107: Exchange Rates: (USD -USD ), 2011-2021 152

Table 108: GDP Per Capita (USD ) 152

Table 109: Population 152

Table 110: Consumer Price Index 152

Table 111: Age Profile (Millions of Persons) 153

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Products and Companies

Products

The US, Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, 'Cakes, Pastries & Sweet Pies', Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits, Baking Chocolate Chips & Morsels, Baking Powder/Soda, Cake Decorations & Icing, Cocoa-Baking, Corn & Potato Starch, Desiccated Coconut, Dry Yeast, Fruit Pectins and Glazed Fruit, Non-Chocolate Baking Chips, Bread Mixes, Brownie Mixes, Cake Mixes, Dessert Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuits Mixes, Hot Cereals, Ready-to-Eat Cereals, Bread Substitutes, Cheese-Flavored Crackers, Plain Crackers, Wafer Biscuits, Plain Cookies, Chocolate Cookies, Assortments, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share, flexible packaging, container type, closure type, outer type, Tin, Tub, Film, Bag/Sachet


Companies

Atkins Nutritionals Inc Aunt Millie's Bakeries B&G Foods Inc. Balconi S.p.A. Barry Callebaut AG BUMBLEBAR INC. Campbell Soup Company Clif Bar & Company Continental Mills Inc EARTHGRAINS BAKING COMPANIES INC. Flowers Foods Inc. General Mills Inc. Girl Scouts of the USA Grupo Bimbo S.A.B. de C.V. Honey Stinger Inc. Kraft Foods Group Inc. Krispy Kreme Doughnut Corp

Company Profile

Company Profile Title

Country Profile: Bakery & Cereals Sector in the US

Summary

The Bakery & Cereals sector in the US is driven by rising disposable income of consumers and increasing demand for convenience food options in the country. Of the eleven markets, Cakes, Pastries & Sweet Pies is the largest in value terms, while the Energy Bars market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of bakery and cereals in the country. Flexible Packaging is the most commonly used packaging material in the sector and is also forecast to register the fastest growth during 2016-2021. Campbell Soup, General Mills and Mckee Foods are the leading market players in the US Bakery & Cereals sector.

GlobalData's Country Profile report on the Bakery & Cereals sector in the US provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, 'Cakes, Pastries & Sweet Pies', Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

The Bakery & Cereals sector in the US is forecast to grow at 2.5% CAGR in value terms during 2016-2021

The Energy Bars market is forecast to register the fastest growth during 2016-2021

Hypermarkets & Supermarkets is the largest distribution channel in the US Bakery & Cereals sector

The Bread & Rolls market leads the American Bakery and Cereals sector in Health & Wellness claims

Flexible Packaging is the most commonly used packaging material in the US Bakery & Cereals sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

READ MORE

Scope

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. The US in the global and regional context 5

3.1. The US share in the Global and North American Bakery & Cereals sector 5

3.2. The US compared to other leading countries in North America 6

4. Market size analysis-Bakery & Cereals sector 7

4.1. Value and volume analysis-Bakery & Cereals sector in the US 7

4.2. Per capita consumption-the US compared to North America and globally 8

4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Baking Ingredients 12

5.3. Market analysis: Baking Mixes 15

5.4. Market analysis: Bread & Rolls 18

5.5. Market analysis: Breakfast Cereals 20

5.6. Market analysis: Cakes Pastries & Sweet Pies 22

5.7. Market analysis: Cereal Bars 24

5.8. Market analysis: Cookies (Sweet Biscuits) 26

5.9. Market analysis: Dough Products 29

5.10. Market analysis: Energy Bars 31

5.11. Market analysis: Morning Goods 32

5.12. Market analysis: Savory Biscuits 34

6. Distribution analysis 36

6.1. Distribution channel share analysis: Bakery & Cereals 36

6.2. Distribution channel share analysis: Baking Ingredients 37

6.3. Distribution channel share analysis: Baking Mixes 38

6.4. Distribution channel share analysis: Bread & Rolls 39

6.5. Distribution channel share analysis: Breakfast Cereals 40

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41

6.7. Distribution channel share analysis: Cereals Bars 42

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43

6.9. Distribution channel share analysis: Dough Products 44

6.10. Distribution channel share analysis: Energy Bars 45

6.11. Distribution channel share analysis: Morning Goods 46

6.12. Distribution channel share analysis: Savory Biscuits 47

7. Competitive landscape 48

7.1. Brand share analysis by sector 48

7.2. Brand share analysis by markets 54

7.3. Brand share analysis by category 74

7.3.1. Baking Ingredients 74

7.3.2. Baking Mixes 77

7.3.3. Breakfast Cereals 80

7.3.4. Cereal Bars 83

7.3.5. Savory Biscuits 85

7.4. Private label share analysis 87

8. Health & Wellness analysis 89

8.1. Market size analysis by Health & Wellness claims 89

8.2. Market share analysis-Health & Wellness product attributes 90

8.3. Market size analysis-Health & Wellness consumer benefits 92

8.4. Leading companies in The US Health & Wellness market 94

9. Packaging analysis 99

9.1. Packaging share and growth analysis by packaging material 99

9.2. Packaging share analysis by packaging material 100

9.3. Packaging share and growth analysis by container type 101

9.4. Packaging share analysis by container type 102

9.5. Packaging share and growth analysis by closure type 103

9.6. Packaging share analysis by closure type 104

9.7. Packaging share and growth analysis by outer type 105

9.8. Packaging share analysis by outer type 106

10. Macroeconomic analysis 107

10.1. GDP per Capita 110

10.2. Population and population growth 111

10.3. Consumer Price Index 112

10.4. Population breakdown by age 113

11. Consumergraphics 114

11.1. Consumption by Gender 114

11.2. Consumption by Age 116

11.3. Consumption by Education 117

11.4. Consumption by Urbanization 118

12. Methodology 119

13. Definitions 121

14. Appendix 135

15. About GlobalData 154

16. Disclaimer 155

17. Contact Us 156


List Of Figure

List of Figures

Figure 1: Volume share of the US in the global and North America Bakery & Cereals sector, 2011-2021 5

Figure 2: The US compared to other two countries in North America-market size, growth, and competitive landscape 6

Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7

Figure 4: Per capita consumption in the US compared to global and North American average, 2011-2021 8

Figure 5: Value and volume growth analysis by markets, 2016-2021 9

Figure 6: Per capita consumption (by markets) in the US compared to global and North America average, 2016 11

Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12

Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 15

Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18

Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20

Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22

Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 24

Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26

Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 29

Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 31

Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 32

Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34

Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 36

Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 37

Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 38

Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 39

Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 40

Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41

Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 42

Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43

Figure 26: Distribution channel share, Dough Products market, 2011-2016 44

Figure 27: Distribution channel share, Energy Bars market, 2011-2016 45

Figure 28: Distribution channel share, Morning Goods market, 2011-2016 46

Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 47

Figure 30: Leading brands in the US Bakery & Cereals sector, value and volume share, 2016 48

Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016 54

Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016 55

Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016 56

Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016 58

Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 61

Figure 36: Leading brands in the Cereal Bars market, value and volume share, 2016 63

Figure 37: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 65

Figure 38: Leading brands in the Dough Products market, value and volume share, 2016 67

Figure 39: Leading brands in the Energy Bars market, value and volume share, 2016 68

Figure 40: Leading brands in the Morning Goods market, value and volume share, 2016 70

Figure 41: Leading brands in the Savory Biscuits market, value and volume share, 2016 72

Figure 42: Private label penetration by markets (value terms), 2016 87

Figure 43: Growth analysis, private label and brands, (2011-2016) 88

Figure 44: Value of Health & Wellness claims by market, USD million, 2016-2021 89

Figure 45: Value analysis by Health & Wellness product attributes, 2016 90

Figure 46: Value analysis by Health & Wellness product attributes, 2016 91

Figure 47: Value analysis by Health & Wellness consumer benefits, 2016 92

Figure 48: Volume analysis by Health & Wellness consumer benefits, 2016 93

Figure 49: Leading companies in the Health & Wellness market by value, 2016 -Baking Ingredients 94

Figure 50: Leading companies in the Health & Wellness market by value, 2016 -Baking Mixes 95

Figure 51: Leading companies in the Health & Wellness market by value, 2016 -Bread & Rolls 95

Figure 52: Leading companies in the Health & Wellness market by value, 2016-Breakfast Cereals 96

Figure 53: Leading companies in the Health & Wellness market by value, 2016 -Cakes, Pastries & Sweet Pies 96

Figure 54: Leading companies in the Health & Wellness market by value, 2016 -Cereal Bars 97

Figure 55: Leading companies in the Health & Wellness market by value, 2016 -Cookies (Sweet Biscuits) 97

Figure 56: Leading companies in the Health & Wellness market by value, 2016 -Energy Bars 98

Figure 57: Leading companies in the Health & Wellness market by value, 2016 -Savory Biscuits 98

Figure 58: Packaging share and growth analysis by packaging material, 2011-2021 99

Figure 59: Use of packaging material by markets (in pack units), 2016 100

Figure 60: Packaging share and growth analysis by container type, 2011-2021 101

Figure 61: Use of container type by markets (in pack units), 2016 102

Figure 62: Packaging share and growth analysis by closure type, 2011-2021 103

Figure 63: Use of closure type by markets (in pack units), 2016 104

Figure 64: Packaging share and growth analysis by outer type, 2011-2021 105

Figure 65: Use of outer type by markets (in pack units), 2016 106

Figure 66: Relative comparison of countries based on PEST analysis 107

Figure 67: The US GDP per capita, 2011-2016 110

Figure 68: Population growth in the US, 2011-2016 111

Figure 69: Consumer Price Index, The US, 2010-2016 112

Figure 70: Age Profile, the US, 2016 113

Figure 71: Consumption of Bakery & Cereals by Gender, the US, 2016 114

Figure 72: Consumption of Bakery & Cereals by age, the US, 2016 116

Figure 73: Consumption of Bakery & Cereals by education, the US, 2016 117

Figure 74: Consumption of Bakery & Cereals by urbanization, the US, 2016 118

Figure 75: About GlobalData 154


List Of Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Volume analysis of Baking Ingredients market by categories, 2011-2021 13

Table 3: Volume analysis of Baking Ingredients market by categories, 2011-2021 14

Table 4: Volume analysis of Baking Mixes market by categories, 2011-2021 16

Table 5: Volume analysis of Baking Mixes market by categories, 2011-2021 17

Table 6: Value analysis of Bread & Rolls market by categories, 2011-2021 19

Table 7: Volume analysis of Bread & Rolls market by categories, 2011-2021 19

Table 8: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 9: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 10: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 11: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 12: Volume analysis of Cereal Bars market by categories, 2011-2021 25

Table 13: Volume analysis of Cereal Bars market by categories, 2011-2021 25

Table 14: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27

Table 15: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28

Table 16: Value analysis of Dough Products market by categories, 2011-2021 30

Table 17: Volume analysis of Dough Products market by categories, 2011-2021 30

Table 18: Value analysis of Morning Goods market by categories, 2011-2021 33

Table 19: Volume analysis of Morning Goods market by categories, 2011-2021 33

Table 20: Value analysis of Savory Biscuits market by categories, 2011-2021 35

Table 21: Volume analysis of Savory Biscuits market by categories, 2011-2021 35

Table 22: Brand Value and Volume-Bakery & Cereals sector 49

Table 23: Brand Value and Volume-Baking Ingredients market 54

Table 24: Brand Value and Volume-Baking Mixes market 55

Table 25: Brand Value and Volume-Bread & Rolls market 56

Table 26: Brand Value and Volume-Breakfast Cereals market 58

Table 27: Brand Value and Volume-Cakes, Pastries & Sweet Pies market 61

Table 28: Brand Value and Volume-Cereal Bars market 63

Table 29: Brand Value and Volume-Cookies (Sweet Biscuits) market 65

Table 30: Brand Value and Volume-Dough Products market 67

Table 31: Brand Value and Volume-Energy Bars market 68

Table 32: Brand Value and Volume-Morning Goods market 70

Table 33: Brand Value and Volume-Savory Biscuits market 72

Table 34: Brand Value and Volume-Baking Chocolate Chips & Morsels category 74

Table 35: Brand Value and Volume-Baking Powder/Soda category 74

Table 36: Brand Value and Volume-Cake Decorations & Icing category 74

Table 37: Brand Value and Volume-Cocoa-Baking category 75

Table 38: Brand Value and Volume-Corn & Potato Starch category 75

Table 39: Brand Value and Volume-Desiccated Coconut category 75

Table 40: Brand Value and Volume-Dry Yeast category 76

Table 41: Brand Value and Volume-Fruit Pectins and Glazed Fruit category 76

Table 42: Brand Value and Volume-Non-Chocolate Baking Chips category 76

Table 43: Brand Value and Volume-Other Baking Ingredients category 76

Table 44: Brand Value and Volume-Bread Mixes category 77

Table 45: Brand Value and Volume-Brownie Mixes category 77

Table 46: Brand Value and Volume-Cake Mixes category 77

Table 47: Brand Value and Volume-Dessert Mixes category 78

Table 48: Brand Value and Volume-Muffin Mixes category 78

Table 49: Brand Value and Volume-Pancake Mixes category 78

Table 50: Brand Value and Volume-Rolls/Biscuit Mixes category 79

Table 51: Brand Value and Volume-Other Baking Mixes category 79

Table 52: Brand Value and Volume-Hot Cereals category 80

Table 53: Brand Value and Volume-Ready-to-Eat Cereals category 80

Table 54: Brand Value and Volume-Granola/Muesli/Yogurt Bars category 83

Table 55: Brand Value and Volume-Other Cereal Bars category 83

Table 56: Brand Value and Volume-Bread Substitutes category 85

Table 57: Brand Value and Volume-Cheese-Flavored Crackers category 85

Table 58: Brand Value and Volume-Plain Crackers category 85

Table 59: Brand Value and Volume-Other Crackers category 86

Table 60: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 114

Table 61: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 116

Table 62: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 117

Table 63: Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 118

Table 64: Market Definitions 121

Table 65: Category Definitions 122

Table 66: Category Definitions 123

Table 67: Category Definitions 124

Table 68: Category Definitions 125

Table 69: Channel Definitions 126

Table 70: Health & Wellness: Product Attributes-Food Minus 127

Table 71: Health & Wellness: Product Attributes-Free From 128

Table 72: Health & Wellness: Product Attributes-Functional & Fortified 129

Table 73: Health & Wellness: Product Attributes-Naturally Healthy 130

Table 74: Health & Wellness: Product Attributes-Food Intolerance 131

Table 75: Health & Wellness: Consumer Benefits-Health Management 132

Table 76: Health & Wellness: Analysis by Consumer Benefits 133

Table 77: Health & Wellness: Consumer Benefits-Performance 134

Table 78: Market Value for Baking Ingredients-by category (USD Million) 2011-2021 135

Table 79: Market Value for Baking Mixes-by category (USD Million) 2011-2021 136

Table 80: Market Value for Bread & Rolls-by category (USD Million) 2011-2021 137

Table 81: Market Value for Breakfast Cereals-by category (USD Million) 2011-2021 137

Table 82: Market Value for Cakes, Pastries & Sweet Pies-by category (USD Million) 2011-2021 138

Table 83: Market Value for Cereal Bars-by category (USD Million) 2011-2021 138

Table 84: Market Value for Cookies (Sweet Biscuits)-by category (USD Million) 2011-2021 139

Table 85: Market Value for Dough Products-by category (USD Million) 2011-2021 139

Table 86: Market Value for Energy Bars-by category (USD Million) 2011-2021 140

Table 87: Market Value for Morning Goods-by category (USD Million) 2011-2021 140

Table 88: Market Value for Savory Biscuits-by category (USD Million) 2011-2021 141

Table 89: Market Volume for Baking Ingredients-by category (Kg Million) 2011-2021 142

Table 90: Market Volume for Baking Mixes-by category (Kg Million) 2011-2021 142

Table 91: Market Volume for Bread & Rolls-by category (Kg Million) 2011-2021 143

Table 92: Market Volume for Breakfast Cereals-by category (Kg Million) 2011-2021 144

Table 93: Market Volume for Cakes, Pastries & Sweet Pies-by category (Kg Million) 2011-2021 144

Table 94: Market Volume for Cereal Bars-by category (Kg Million) 2011-2021 145

Table 95: Market Volume for Cookies (Sweet Biscuits)-by category (Kg Million) 2011-2021 145

Table 96: Market Volume for Dough Products-by category (Kg Million) 2011-2021 146

Table 97: Market Volume for Energy Bars-by category (Kg Million) 2011-2021 146

Table 98: Market Volume for Morning Goods-by category (Kg Million) 2011-2021 146

Table 99: Market Volume for Savory Biscuits-by category (Kg Million) 2011-2021 147

Table 100: Bakery & Cereals Sales Distribution in the US- by Markets (USD Million), 2016 148

Table 101: Key Health & Wellness consumer benefits driving sales in the US (USD Million) 149

Table 102: Key Health & Wellness consumer benefits driving sales in the US (USD Million) 149

Table 103: Packaging Material (in Million pack units) 150

Table 104: Container Type (in Million pack units) 150

Table 105: Closure Type (in Million pack units) 151

Table 106: Outer Type (in Million pack units) 151

Table 107: Exchange Rates: (USD -USD ), 2011-2021 152

Table 108: GDP Per Capita (USD ) 152

Table 109: Population 152

Table 110: Consumer Price Index 152

Table 111: Age Profile (Millions of Persons) 153

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Products

The US, Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, 'Cakes, Pastries & Sweet Pies', Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits, Baking Chocolate Chips & Morsels, Baking Powder/Soda, Cake Decorations & Icing, Cocoa-Baking, Corn & Potato Starch, Desiccated Coconut, Dry Yeast, Fruit Pectins and Glazed Fruit, Non-Chocolate Baking Chips, Bread Mixes, Brownie Mixes, Cake Mixes, Dessert Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuits Mixes, Hot Cereals, Ready-to-Eat Cereals, Bread Substitutes, Cheese-Flavored Crackers, Plain Crackers, Wafer Biscuits, Plain Cookies, Chocolate Cookies, Assortments, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share, flexible packaging, container type, closure type, outer type, Tin, Tub, Film, Bag/Sachet


Companies

Atkins Nutritionals Inc Aunt Millie's Bakeries B&G Foods Inc. Balconi S.p.A. Barry Callebaut AG BUMBLEBAR INC. Campbell Soup Company Clif Bar & Company Continental Mills Inc EARTHGRAINS BAKING COMPANIES INC. Flowers Foods Inc. General Mills Inc. Girl Scouts of the USA Grupo Bimbo S.A.B. de C.V. Honey Stinger Inc. Kraft Foods Group Inc. Krispy Kreme Doughnut Corp