Country Profile: Confectionery Sector in the Netherlands

Country Profile: Confectionery Sector in the Netherlands


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Executive Summary

Country Profile: Confectionery Sector in the Netherlands

Summary

The Netherlands accounted for 5.3% share in the Western European Confectionery sector in 2016. The Dutch Confectionery sector is driven by increasing disposable income and desire for indulgent treats among consumers. Of all the markets, Chocolate is the largest in value terms, whereas the Gum market is forecast to register the fastest growth during 2016-2021. Hypermarket & Supermarket account for the leading share in the distribution of Confectionery products in the country. Flexible Packaging is the most commonly used packaging material in the sector; it also forecast to register the fastest growth during 2016-2021. Haribo GmbH & Co. KG, Mars, Incorporated and Perfetti Van Melle SpA are the leading market players in the Dutch Confectionery sector.

GlobalData's Country Profile report on the Confectionery sector in the Netherlands provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021.

Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The Dutch Confectionery sector accounted for a volume share of 5.3% of the regional (Western Europe) market, in 2016.

The sector is expected to grow at a CAGR of 6.7% during 2016-2021.

Of the three markets, Chocolate was the largest market in value terms, and is expected to record the fastest CAGR.

The top five brands in the Dutch Confectionery sector accounted for 18.4% value share

Hypermarkets & Supermarkets was the leading distribution channel

Flexible Packaging is the most commonly used package material in the Dutch Confectionery sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. The Netherlands in the global and regional context 5

3.1. The Netherlands's share in the Global and Western European Confectionery sector 5

3.2. The Netherlands compared to other leading countries in Western Europe 6

4. Market size analysis-Confectionery sector 7

4.1. Value and volume analysis-Confectionery sector in the Netherlands 7

4.2. Per capita consumption-the Netherlands compared to Western Europe and globally 8

4.3. Value and volume analysis of markets in the Confectionery sector 9

4.3.1. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Chocolate 12

5.3. Market analysis: Gum 15

5.4. Market analysis: Sugar Confectionery 17

6. Distribution analysis 20

6.1. Distribution channel share analysis: Confectionery 20

6.2. Distribution channel share analysis: Chocolate 21

6.3. Distribution channel share analysis: Gum 22

6.4. Distribution channel share analysis: Sugar Confectionery 23

7. Competitive landscape 24

7.1. Brand share analysis by sector 24

7.2. Brand share analysis by markets 29

7.3. Brand share analysis by category 36

7.3.1. Chocolate 36

7.3.2. Gum 41

7.4. Private label share analysis 42

8. Health & Wellness analysis 44

8.1. Market size analysis by Health & Wellness claims 44

8.2. Market share analysis-Health & Wellness product attributes 45

8.3. Market size analysis-Health & Wellness consumer benefits 47

8.4. Leading companies in The Dutch Health & Wellness market 49

9. Packaging analysis 51

9.1. Packaging share and growth analysis by package material 51

9.2. Packaging share analysis by package material 52

9.3. Packaging share and growth analysis by pack type 53

9.4. Packaging share analysis by pack type 54

9.5. Packaging share and growth analysis by closure type 55

9.6. Packaging share analysis by closure type 56

9.7. Packaging share and growth analysis by primary outer type 57

9.8. Packaging share analysis by primary outer type 58

10. Macroeconomic analysis 59

10.1. GDP per Capita 62

10.2. Population and population growth 63

10.3. Consumer Price Index 64

10.4. Population breakdown by age 65

11. Consumergraphics 66

11.1. Consumption by Gender 66

11.2. Consumption by Age 67

11.3. Consumption by Education 68

11.4. Consumption by Degree of Urbanization 69

12. Methodology 70

13. Definitions 71

14. Appendix 82

15. About GlobalData 96

16. Disclaimer 97

17. Contact Us 98

List of Figures

Figure 1: The Netherlands compared to other top four countries in Western Europe-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7

Figure 3: Per capita consumption in the Netherlands compared to global and Western European average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Per capita consumption (by markets) in the Netherlands compared to global and Western European average, 2016 11

Figure 6: Value and volume growth analysis, Chocolate market, 2011-2021 12

Figure 7: Value and volume growth analysis, Gum market, 2011-2021 15

Figure 8: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 17

Figure 9: Distribution channel share, Confectionery, 2011-2016 20

Figure 10: Distribution channel share, Chocolate market, 2011-2016 21

Figure 11: Distribution channel share, Gum market, 2011-2016 22

Figure 12: Distribution channel share, Sugar Confectionery market, 2011-2016 23

Figure 13: Leading brands in the Dutch Confectionery sector, value and volume share, 2016 24

Figure 14: Leading brands in the Chocolate market, value and volume share, 2016 29

Figure 15: Leading brands in the Gum market, value and volume share, 2016 32

Figure 16: Leading brands in the Sugar Confectionery market, value and volume share, 2016 33

Figure 17: Private label penetration by markets (value terms), 2016 42

Figure 18: Growth analysis, private label and brands, (2011-2016) 43

Figure 19: Value of Health & Wellness claims by market, USD million, 2016-2021 44

Figure 20: Value analysis by Health & Wellness product attributes, 2016 45

Figure 21: Volume analysis by Health & Wellness product attributes, 2016 46

Figure 22: Value analysis by Health & Wellness consumer benefits, 2016 47

Figure 23: Volume analysis by Health & Wellness consumer benefits, 2016 48

Figure 24: Leading companies in the Health & Wellness market by value, 2016-Chocolate 49

Figure 25: Leading companies in the Health & Wellness market by value, 2016-Gum 50

Figure 26: Leading companies in the Health & Wellness market by value, 2016-Sugar Confectionery 50

Figure 27: Packaging share and growth analysis by package material, 2011-2021 51

Figure 28: Use of package material by markets (in pack units), 2016 52

Figure 29: Packaging share and growth analysis by pack type, 2011-2021 53

Figure 30: Use of pack type by markets (in pack units), 2016 54

Figure 31: Packaging share and growth analysis by closure type, 2011-2021 55

Figure 32: Use of closure type by markets (in pack units), 2016 56

Figure 33: Packaging share and growth analysis by primary outer type, 2011-2021 57

Figure 34: Use of primary outer type by markets (in pack units), 2016 58

Figure 35.1: Relative comparison of countries based on PEST analysis 59

Figure 36: The Netherlands's GDP per capita, 2011-2016 62

Figure 37: Population growth in the Netherlands, 2011-2016 63

Figure 38: Consumer Price Index, the Netherlands, 2010-2016 64

Figure 39: Age Profile, the Netherlands, 2016 65

Figure 40: Consumption of Confectionery by Gender, the Netherlands, 2016 66

Figure 41: Consumption of Confectionery by age, the Netherlands, 2016 67

Figure 42: Consumption of Confectionery by education, the Netherlands, 2016 68

Figure 43: Consumption of Confectionery by urbanization, the Netherlands, 2016 69

Figure 44: About GlobalData 96

List of Tables

Table 1: Volume share of the Netherlands in the global and Western Europe Confectionery sector, 2011- 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Value analysis by of Chocolate market categories, 2011-2021 13

Table 4: Volume analysis of Chocolate market by categories, 2011-2021 14

Table 5: Value analysis of Gum market by categories, 2011-2021 16

Table 6: Volume analysis of Gum market by categories, 2011-2021 16

Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 18

Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 19

Table 9: Brand Value and Volume-Confectionery sector, 2016 25

Table 10: Brand Value and Volume-Chocolate market, 2016 29

Table 11: Brand Value and Volume-Gum market, 2016 32

Table 12: Brand Value and Volume-Sugar Confectionery market, 2016 33

Table 13: Brand Value and Volume-Boxed Chocolate category 36

Table 14: Brand Value and Volume-Chocolate Countlines category 37

Table 15: Brand Value and Volume-Chocolate Straightlines category 38

Table 16: Brand Value and Volume-Molded Bars category, 2016 39

Table 17: Brand Value and Volume-Novelties category, 2016 40

Table 18: Brand Value and Volume-Other Chocolate category, 2016 40

Table 19: Brand Value and Volume-Bubble Gum category, 2016 41

Table 20: Brand Value and Volume-Chewing Gum category, 2016 41

Table 21: Consumption of Confectionery by Gender and markets (Kg Million,2016) 66

Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016) 67

Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016) 68

Table 24: Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 69

Table 25: Market Definitions 71

Table 26: Category Definitions 72

Table 27: Channel Definitions 73

Table 28: Health & Wellness: Product Attributes-Food Minus 74

Table 29: Health & Wellness: Product Attributes-Free From 75

Table 30: Health & Wellness: Product Attributes-Functional & Fortified 76

Table 31: Health & Wellness: Product Attributes-Naturally Healthy 77

Table 32: Health & Wellness: Product Attributes-Food Intolerance 78

Table 33: Health & Wellness: Consumer Benefits-Health Management 79

Table 34: Health & Wellness: Analysis by Consumer Benefits 80

Table 35: Health & Wellness: Consumer Benefits-Performance 81

Table 36: Market Value for Chocolate-by category ( EUR Million) 2011-2021 82

Table 37: Market Value for Chocolate-by category ( USD Million) 2011-2021 83

Table 38: Market Volume for Chocolate-by category (Kg Million) 2011-2021 83

Table 39: Market Value for Gum-by category ( EUR Million) 2011-2021 84

Table 40: Market Value for Gum-by category ( USD Million) 2011-2021 85

Table 41: Market Volume for Gum-by category (Kg Million) 2011-2021 85

Table 42: Market Value for Sugar Confectionery-by category ( EUR Million) 2011-2021 86

Table 43: Market Value for Sugar Confectionery-by category ( USD Million) 2011-2021 87

Table 44: Market Volume for Sugar Confectionery-by category (Kg Million) 2011-2021 88

Table 45: Confectionery Sales Distribution in the Netherlands-by Markets ( EUR Million), 2016 89

Table 46: Key Health & Wellness product attributes driving sales in the Netherlands ( EUR Million) 90

Table 47: Key Health & Wellness consumer benefits driving sales in the Netherlands ( EUR Million) 90

Table 48: Package Material (in Million pack units) 91

Table 49: Pack Type (in Million pack units) 92

Table 50: Closure Type (in Million pack units) 92

Table 51: Primary Outer Type (in Million pack units) 93

Table 52: Exchange Rates: ( USD - EUR ), 2011-2021 94

Table 53: GDP Per Capita ( EUR ) 94

Table 54: Population 94

Table 55: Consumer Price Index 94

Table 56: Age Profile (Millions of Persons) 95

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Haribo GmbH & Co. KG Mars Incorporated Perfetti Van Melle SpA August Storck Kg Cloetta Ab Katjes Fassin Gmbh + Co. Kg Mondelez International Inc Ferrero Cloetta Ab Lofthouse Of Fleetwood Ltd Concorp BV The Procter & Gamble Company Pervasco BV

The Netherlands, Chocolate, Gum, Sugar Confectionery, Boxed Chocolate, Chocolate Countlines, Chocolate Straightlines, Molded Bars, Novelties, Bubble Gum, Chewing Gum, Caramels and Toffees, Gums and Jellies, Hard Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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