Country Profile: Confectionery Sector in Sweden

Country Profile: Confectionery Sector in Sweden


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Executive Summary

Country Profile: Confectionery Sector in Sweden

Summary

The Swedish Confectionery sector accounted for 3% volume share at the regional level in 2016. The sector is expected to register growth at a CAGR of 2.2% in value terms during 2016-2021. The slow growth can be attributed to the rising health awareness among consumers about the harmful effects of consuming food products with high sugar content. Of the three markets, Chocolate was the largest market in both value and volume terms and is also expected to register fastest growth at a CAGR of 2.4% during the forecast period (2016-2021). The top five brands in the Swedish Confectionery sector accounted for 18.5% value share, while Karamell Kungen lead the sector in both value and volume terms. Hypermarkets & Supermarkets accounted for the leading share in the distribution of confectionery products in the country. Flexible Packaging is the most commonly used package material in the Swedish Confectionery sector.

GlobalData's Country Profile report on the Confectionery sector in Sweden provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021.

Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The Swedish Confectionery sector accounted for a volume share of 3% of the regional (Western Europe) market, in 2016.

The sector is expected to grow at a CAGR of 2.2% during 2016-2021.

Of the three markets, Chocolate was the largest market in value terms, and is expected to record the fastest CAGR.

The top five brands in the Swedish Confectionery sector accounted for 18.5% value share

Hypermarkets & Supermarkets was the leading distribution channel

Flexible Packaging is the most commonly used package material in the Swedish Confectionery sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.



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Table of Contents

1. Report Scope 8

2. Executive summary 10

3. Sweden in the global and regional context 11

3.1. Sweden's share in the Global and Western European Confectionery sector 11

3.2. Sweden compared to other leading countries in Western Europe 12

4. Market size analysis-Confectionery sector 13

4.1. Value and volume analysis-Confectionery sector in Sweden 13

4.2. Per capita consumption-Sweden compared to Western Europe and globally 14

4.3. Extent to which consumers are trading up/down 15

4.4. Value and volume analysis of markets in the Confectionery sector 16

4.5. Growth analysis by markets 17

5. Market and category analysis 18

5.1. Per capita consumption analysis by markets 18

5.2. Market analysis: Chocolate 19

5.3. Market analysis: Gum 22

5.4. Market analysis: Sugar Confectionery 24

6. Distribution analysis 27

6.1. Distribution channel share analysis: Confectionery 27

6.2. Distribution channel share analysis: Chocolate 28

6.3. Distribution channel share analysis: Gum 29

6.4. Distribution channel share analysis: Sugar Confectionery 30

7. Competitive landscape 31

7.1. Brand share analysis by sector 31

7.2. Brand share analysis by markets 34

7.3. Brand share analysis by category 39

7.3.1. Chocolate 39

7.3.2. Gum 43

7.4. Private label share analysis 44

8. Health & Wellness analysis 46

8.1. Market size analysis by Health & Wellness claims 46

8.2. Market share analysis-Health & Wellness product attributes 47

8.3. Market size analysis-Health & Wellness consumer benefits 49

8.4. Leading companies in Swedish Health & Wellness market 51

9. Packaging analysis 53

9.1. Packaging share and growth analysis by package material 53

9.2. Packaging share analysis by package material 54

9.3. Packaging share and growth analysis by pack type 55

9.4. Packaging share analysis by pack type 56

9.5. Packaging share and growth analysis by closure type 57

9.6. Packaging share analysis by closure type 58

9.7. Packaging share and growth analysis by primary outer type 59

9.8. Packaging share analysis by primary outer type 60

10. Macroeconomic analysis 61

10.1. GDP per Capita 64

10.2. Population and population growth 65

10.3. Consumer Price Index 66

10.4. Population breakdown by age 67

11. Consumergraphics 68

11.1. Consumption by Gender 68

11.2. Consumption by Age 69

11.3. Consumption by Education 70

11.4. Consumption by Urbanization 71

12. Methodology 72

13. Definitions 73

14. Appendix 84

15. About GlobalData 99

16. Disclaimer 100

17. Contact Us 101

List of Figures

Figure 1: Sweden compared to other top four countries in Western Europe-market size, growth, and competitive landscape 12

Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 13

Figure 3: Per capita consumption in Sweden compared to global and Western European average, 2011-2021 14

Figure 4: Degree of trading up/down in the Swedish Confectionery sector, 2015-2016 15

Figure 5: Value and volume growth analysis by markets, 2016-2021 16

Figure 6: Per capita consumption (by markets) in Sweden compared to global and Western European average, 2016 18

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 19

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 22

Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 24

Figure 10: Distribution channel share, Confectionery, 2011-2016 27

Figure 11: Distribution channel share, Chocolate market, 2011-2016 28

Figure 12: Distribution channel share, Gum market, 2011-2016 29

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 30

Figure 14: Leading brands in the Swedish Confectionery sector, value and volume share, 2016 31

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 34

Figure 16: Leading brands in the Gum market, value and volume share, 2016 36

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 37

Figure 18: Private label penetration by markets (value terms), 2016 44

Figure 19: Growth analysis, private label and brands, (2011-2016) 45

Figure 20: Value of Health & Wellness claims by market, USD million, 2016-2021 46

Figure 21: Value analysis by Health & Wellness product attributes, 2016 47

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 48

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 49

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 50

Figure 25: Leading companies in the Health & Wellness market by value, 2016-Chocolate 51

Figure 26: Leading companies in the Health & Wellness market by value, 2016-Gum 51

Figure 27: Leading companies in the Health & Wellness market by value, 2016-Sugar Confectionery 52

Figure 28: Packaging share and growth analysis by package material, 2011-2021 53

Figure 29: Use of package material by markets (in pack units), 2016 54

Figure 30: Packaging share and growth analysis by pack type, 2011-2021 55

Figure 31: Use of pack type by markets (in pack units), 2016 56

Figure 32: Packaging share and growth analysis by closure type, 2011-2021 57

Figure 33: Use of closure type by markets (in pack units), 2016 58

Figure 34: Packaging share and growth analysis by primary outer type, 2011-2021 59

Figure 35: Use of primary outer type by markets (in pack units), 2016 60

Figure 36: Relative comparison of countries based on PEST analysis 61

Figure 37: Sweden's GDP per capita, 2011-2016 64

Figure 38: Population growth in Sweden, 2011-2016 65

Figure 39: Consumer Price Index, Sweden, 2010-2016 66

Figure 40: Age Profile, Sweden, 2016 67

Figure 41: Consumption of Confectionery by Gender, Sweden, 2016 68

Figure 42: Consumption of Confectionery by age, Sweden, 2016 69

Figure 43: Consumption of Confectionery by education, Sweden, 2016 70

Figure 44: Consumption of Confectionery by urbanization, Sweden, 2016 71

Figure 45: About GlobalData 99

List of Tables

Table 1: Volume share of Sweden in the global and Western Europe Confectionery sector, 2011-2021 11

Table 2: Growth analysis by markets, 2016-2021 17

Table 3: Value analysis by of Chocolate market categories, 2011-2021 20

Table 4: Volume analysis of Chocolate market by categories, 2011-2021 21

Table 5: Value analysis of Gum market by categories, 2011-2021 23

Table 6: Volume analysis of Gum market by categories, 2011-2021 23

Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 25

Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 26

Table 9: Brand Value and Volume-Confectionery sector, 2016 32

Table 10: Brand Value and Volume-Chocolate market, 2016 34

Table 11: Brand Value and Volume-Gum market, 2016 36

Table 12: Brand Value and Volume-Sugar Confectionery market, 2016 37

Table 13: Brand Value and Volume-Boxed Chocolate category 39

Table 14: Brand Value and Volume-Chocolate Countlines category 40

Table 15: Brand Value and Volume-Chocolate Straightlines category 41

Table 16: Brand Value and Volume-Molded Bars category, 2016 42

Table 17: Brand Value and Volume-Novelties category, 2016 42

Table 18: Brand Value and Volume-Other Chocolate category, 2016 42

Table 19: Brand Value and Volume-Bubble Gum category, 2016 43

Table 20: Brand Value and Volume-Chewing Gum category, 2016 43

Table 21: Consumption of Confectionery by Gender and markets (Kg Million,2016) 68

Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016) 69

Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016) 70

Table 24: Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 71

Table 25: Market Definitions 73

Table 26: Category Definitions 74

Table 27: Channel Definitions 75

Table 28: Health & Wellness: Product Attributes-Food Minus 76

Table 29: Health & Wellness: Product Attributes-Free From 77

Table 30: Health & Wellness: Product Attributes-Functional & Fortified 78

Table 31: Health & Wellness: Product Attributes-Naturally Healthy 79

Table 32: Health & Wellness: Product Attributes-Food Intolerance 80

Table 33: Health & Wellness: Consumer Benefits-Health Management 81

Table 34: Health & Wellness: Analysis by Consumer Benefits 82

Table 35: Health & Wellness: Consumer Benefits-Performance 83

Table 36: Market Value for Chocolate-by category (Skr Million) 2011-2021 84

Table 37: Market Value for Chocolate-by category ( USD Million) 2011-2021 85

Table 38: Market Volume for Chocolate-by category (Kg Million) 2011-2021 86

Table 39: Market Value for Gum-by category (Skr Million) 2011-2021 87

Table 40: Market Value for Gum-by category ( USD Million) 2011-2021 87

Table 41: Market Volume for Gum-by category (Kg Million) 2011-2021 88

Table 42: Market Value for Sugar Confectionery-by category (Skr Million) 2011-2021 89

Table 43: Market Value for Sugar Confectionery-by category ( USD Million) 2011-2021 90

Table 44: Market Volume for Sugar Confectionery-by category (Kg Million) 2011-2021 91

Table 45: Confectionery Sales Distribution in Sweden-by Markets (Skr Million), 2016 92

Table 46: Key Health & Wellness product attributes driving sales in Sweden (Skr Million) 93

Table 47: Key Health & Wellness consumer benefits driving sales in Sweden (Skr Million) 93

Table 48: Package Material (in Million pack units) 94

Table 49: Pack Type (in Million pack units) 95

Table 50: Closure Type (in Million pack units) 96

Table 51: Primary Outer Type (in Million pack units) 96

Table 52: Exchange Rates: ( USD -Skr), 2011-2021 97

Table 53: GDP Per Capita (Skr) 97

Table 54: Population 97

Table 55: Consumer Price Index 98

Table 56: Age Profile (Millions of Persons) 98

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August Storck Kg Chocoladefabriken Lindt & Sprungli AG Ferrero Kraft Foods Mars Incorporated Mondelez International Inc Strauss Group Ltd. Toms International Candyking International AB Cloetta Ab Nestle Marabou Alfred Ritter GmbH & Co. KG. Cadbury Plc CarbZone AB Dentirol Medical AB Grevskapet Dals Konfektyr AB Haribo GmbH & Co. KG Kotastanger Lofthouse Of Fleetwood Ltd. Malaco Orkla Group Perfetti Van Melle SpA Polkapojkarna AB The Procter & Gamble Company Toms Gruppen A /S

Sweden, Chocolate, Gum, Sugar Confectionery, Boxed Chocolate, Chocolate Countlines, Chocolate Straightlines, Molded Bars, Novelties, Bubble Gum, Chewing Gum, Caramels and Toffees, Gums and Jellies, Hard Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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