Country Profile: Confectionery Sector in Turkey

Country Profile: Confectionery Sector in Turkey


  • Products Id :- CS4288MF
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  • Pages: 98
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Executive Summary

Country Profile: Confectionery Sector in Turkey

Summary

Favourable economic conditions, large base of young working population and increasing urbanization rate are driving the growth of Confectionery sector in Turkey. Of the three markets, Chocolate is the largest in both value and volume terms in 2016 and is also forecast to register fastest growth during 2016-2021. Hypermarkets & Supermarkets was the leading distribution channel for the Confectionery products. Flexible Packaging is the most commonly used package material in the Turkish Confectionery sector. Yildiz Holding AS, Mondelez International, Inc Perfetti Van Melle SpA are some of the leading market players in the country.

GlobalData's Country Profile report on the Confectionery sector in the Turkey provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021.

Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The Turkish Confectionery sector accounted for a volume share of 11.5% of the regional (Eastern Europe) market, in 2016.

The sector is expected to grow at a CAGR of 14.3% during 2016-2021.

Of the three markets, Chocolate was the largest market in value terms, and is expected to record the fastest CAGR.

The top five brands in the Swedish Confectionery sector accounted for 23.4% value share

Hypermarkets & Supermarkets was the leading distribution channel

Flexible Packaging is the most commonly used package material in the Turkish Confectionery sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Turkey in the global and regional context 5

3.1. Turkey's share in the Global and Eastern EuropeanConfectionery sector 5

3.2. Turkey compared to other leadingcountries in Eastern Europe 6

4. Market size analysis-Confectionery sector 7

4.1. Value and volume analysis-Confectionery sector in Turkey 7

4.2. Per capita consumption -Turkey compared to Eastern Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysisof markets in the Confectionery sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Chocolate 13

5.3. Market analysis: Gum 16

5.4. Market analysis: Sugar Confectionery 18

6. Distribution analysis 21

6.1. Distribution channel share analysis: Confectionery 21

6.2. Distribution channel share analysis: Chocolate 22

6.3. Distribution channel share analysis: Gum 23

6.4. Distribution channel share analysis: Sugar Confectionery 24

7. Competitive landscape 25

7.1. Brand share analysis by sector 25

7.2. Brand share analysis by markets 29

7.3. Brand share analysis by category 35

7.3.1. Chocolate 35

7.3.2. Gum 39

8. Health & Wellness analysis 40

8.1. Market size analysis by Health & Wellness claims 40

8.2. Market size analysis-Health & Wellness product attributes 41

8.3. Market size analysis-Health & Wellness consumer benefits 43

8.4. Leading companies in Turkey's Health & Wellness market 45

9. Packaging analysis 46

9.1. Packaging share and growth analysis by package material 46

9.2. Packaging share analysis by package material 47

9.3. Packaging share and growth analysis by pack type 48

9.4. Packaging share analysis by pack type 49

9.5. Packaging share and growth analysis by closure type 50

9.6. Packaging share analysis by closure type 51

9.7. Packaging share and growth analysis by primary outer type 52

9.8. Packaging share analysis by primary outer type 53

10. Macroeconomic analysis 54

10.1. GDP per Capita 57

10.2. Population and population growth 58

10.3. Consumer Price Index 59

10.4. Population breakdown by age 60

11. Consumergraphics 61

11.1. Consumption by Gender 61

11.2. Consumption by Age 62

11.3. Consumption by Education 63

11.4. Consumption by Degree of Urbanization 64

12. Methodology 65

13. Definitions 66

14. Appendix 77

15. About GlobalData 89

16. Disclaimer 90

17. Contact Us 91

List of Figures

Figure 1: Turkey compared to other top four countries in Eastern Europe-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7

Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021 8

Figure 4: Degree of trading up/down in the TurkishConfectionery sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Turkey compared to global and Eastern Europeanaverage, 2016 12

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 13

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 16

Figure 9: Value and volume growth analysis, Sugar Confectionerymarket, 2011-2021 18

Figure 10: Distribution channel share, Confectionery, 2011-2016 21

Figure 11: Distribution channel share, Chocolate market, 2011-2016 22

Figure 12: Distribution channel share, Gum market, 2011-2016 23

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 24

Figure 14: Leading brands in the TurkishConfectionery sector, value and volume share, 2016 25

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 29

Figure 16: Leading brands in the Gum market, value and volume share, 2016 32

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 33

Figure 18: Value of Health & Wellness claims by market, USD million, 2016-2021 40

Figure 19: Value analysis by Health & Wellness product attributes, 2016 41

Figure 20: Value analysis by Health & Wellness consumer benefits, 2016 43

Figure 21: Volume analysis by Health & Wellness consumer benefits, 2016 44

Figure 22: Leading companies in the Health & Wellness market by value, 2016-Gum 45

Figure 23: Packaging share and growth analysis by package material, 2011-2021 46

Figure 24: Use of package material by markets (in pack units), 2016 47

Figure 25: Packaging share and growth analysis by pack type, 2011-2021 48

Figure 26: Use of pack type by markets (in pack units), 2016 49

Figure 27: Packaging share and growth analysis by closure type, 2011-2021 50

Figure 28: Use of closure type by markets (in pack units), 2016 51

Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021 52

Figure 30: Use of primary outer type by markets (in pack units), 2016 53

Figure 31: Relative comparison of countries based on PEST analysis 54

Figure 32: Turkey's GDP per capita, 2011-2016 57

Figure 33: Population growth in Turkey, 2011-2016 58

Figure 34: Consumer Price Index, Turkey, 2010-2016 59

Figure 35: Age Profile, Turkey, 2016 60

Figure 36: Consumption of Confectionery by Gender, Turkey, 2016 61

Figure 37: Consumption of Confectionery by age, Turkey, 2016 62

Figure 38: Consumption of Confectionery by education, Turkey, 2016 63

Figure 39: Consumption of Confectionery by urbanization, Turkey, 2016 64

Figure 40: About GlobalData 89

List of Tables

Table 1: Volume share of Turkey in the global and Eastern Europe Confectionery sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis by of Chocolate market categories, 2011-2021 14

Table 4: Volume analysis of Chocolate market by categories, 2011-2021 15

Table 5: Value analysis of Gum market by categories, 2011-2021 17

Table 6: Volume analysis of Gum market by categories, 2011-2021 17

Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 19

Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 20

Table 9: Brand Value and Volume-Confectionery sector, 2016 26

Table 10: Brand Value and Volume-Chocolate market, 2016 29

Table 11: Brand Value and Volume-Gum market, 2016 32

Table 12: Brand Value and Volume-Sugar Confectionery market, 2016 33

Table 13: Brand Value and Volume-Boxed Chocolate category 35

Table 14: Brand Value and Volume-Chocolate Countlines category 36

Table 15: Brand Value and Volume-Chocolate Straightlines category 36

Table 16: Brand Value and Volume-Molded Bars category, 2016 37

Table 18: Brand Value and Volume-Other Chocolate category, 2016 38

Table 19: Brand Value and Volume-Bubble Gum category, 2016 39

Table 20: Brand Value and Volume-Chewing Gum category, 2016 39

Table 21: Consumption of Confectionery by Gender and markets (Kg Million,2016) 61

Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016) 62

Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016) 63

Table 24: Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 64

Table 25: Market Definitions 66

Table 26: Category Definitions 67

Table 27: Channel Definitions 68

Table 28: Health & Wellness: Product Attributes-Food Minus 69

Table 29: Health & Wellness: Product Attributes-Free From 70

Table 30: Health & Wellness: Product Attributes-Functional & Fortified 71

Table 31: Health & Wellness: Product Attributes-Naturally Healthy 72

Table 32: Health & Wellness: Product Attributes-Food Intolerance 73

Table 33: Health & Wellness: Consumer Benefits-Health Management 74

Table 34: Health & Wellness: Analysis by Consumer Benefits 75

Table 35: Health & Wellness: Consumer Benefits-Performance 76

Table 36: Market Value for Chocolate-by category (TL Million) 2011-2021 77

Table 37: Market Value for Chocolate-by category ( USD Million) 2011-2021 78

Table 38: Market Volume for Chocolate-by category (Kg Million) 2011-2021 79

Table 39: Market Value for Gum-by category (TL Million) 2011-2021 79

Table 40: Market Value for Gum-by category ( USD Million) 2011-2021 80

Table 41: Market Volume for Gum-by category (Kg Million) 2011-2021 80

Table 42: Market Value for Sugar Confectionery-by category (TL Million) 2011-2021 81

Table 43: Market Value for Sugar Confectionery-by category ( USD Million) 2011-2021 82

Table 44: Market Volume for Sugar Confectionery-by category (Kg Million) 2011-2021 83

Table 45: Components of change-by Market 84

Table 46: Confectionery Sales Distribution in Turkey-by Markets (TL Million), 2016 84

Table 47:Key Health & Wellness product attributes driving sales in Turkey (TL Million) 85

Table 48: Key Health & Wellness consumer benefits driving sales in Turkey (TLMillion) 85

Table 49: Package Material (in Million pack units) 86

Table 50: Pack Type (in Million pack units) 86

Table 51: Closure Type (in Million pack units) 87

Table 52: Primary Outer Type (in Million pack units) 87

Table 53: Exchange Rates: ( USD -TL), 2011-2021 87

Table 54: GDP Per Capita (TL) 88

Table 55: Population 88

Table 56: Consumer Price Index 88

Table 57: Age Profile (Millions of Persons) 88

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Turkey, Chocolate, Gum, Sugar Confectionery, Boxed Chocolate, Chocolate Countlines, Chocolate Straightlines, Molded Bars, Novelties, Bubble Gum, Chewing Gum, Caramels and Toffees, Gums and Jellies, Liquorice, Lollipops, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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