Country Profile: Meat sector in Portugal

Country Profile: Meat sector in Portugal


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Executive Summary

Country Profile: Meat sector in Portugal

Summary

The Portuguese Meat sector is led by Chilled Raw Packaged Meat-Whole Cuts market in both value and volume terms, while the Ambient Meat market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for meat in the country. Rigid Plastics is the most commonly used packaging material in the sector. Campicarn is the leading market brand in the Portuguese Meat sector.

GlobalData's Country Profile report on the Meat market in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Tray, Film, Bag/Sachet, Can, Tub, Jar and Box

Scope

The Meat sector is expected to grow at a CAGR of 4.6% during 2016-2021.

Of the seven markets, Chilled Raw Packaged Meat-Whole Cuts is the largest market in 2016.

Hypermarkets & Supermarkets is the leading distribution channel in the Portuguese Meat sector, accounting for a total value share of 50.7% in 2016.

In 2016, Campicarn was the leading brand in the sector.

Rigid Plastics is the most commonly used packaging material in the Portuguese Meat sector.

Portugal's GDP per capita grew at a CAGR of 1.4% during 2011-2016.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Portugal in its regional context 3

3.1. Portugal's market share in the Global and Western Europe Meat sectors 3

3.2. Portugal compared to other major countries in the Western Europe region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Portugal 5

4.2. Per capita consumption analysis -Portugal compared to the global and Western Europe region 6

4.3. Extent to which consumers are trading up/down in the Portuguese Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 15

5.5. Market Analysis: Cooked Meats-Counter 18

5.6. Market Analysis: Cooked Meats-Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats-Counter 32

6.6. Distribution channel share analysis: Cooked Meats-Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 44

7.3.1. Chilled Raw Packaged Meat-Processed 44

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 46

7.3.3. Cooked Meats-Packaged 48

7.3.4. Fresh Meat (Counter) 50

7.3.5. Frozen Meat 52

7.4. Private label share analysis 53

8. Packaging analysis 55

8.1. Packaging share and growth analysis by packaging material in the Meat sector 55

8.2. Packaging share analysis by packaging materialin Meat markets 56

8.3. Packaging share and growth analysis by container type in the Meat sector 57

8.4. Packaging share analysis by container type in Meat markets 58

8.5. Packaging share and growth analysis by closure type in the Meat sector 59

8.6. Packaging share analysis by closure type in Meat markets 60

8.7. Packaging share and growth analysis by outer type in the Meat sector 61

8.8. Packaging share analysis by outer type in Meat markets 62

9. Macroeconomic analysis 63

9.1. GDP per capita 66

9.2. Population and population growth 67

9.3. Consumer Price Index 68

9.4. Population breakdown by age 69

10. Methodology 70

11. Definitions 71

12. Appendix 75

13. About GlobalData 97

14. Disclaimer 98

15. Contact Us 99

List of Figures

Figure 1: Value share of Portugal in the global and Western EuropeMeat sector, 2011-2021 3

Figure 2: Portugal compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Portugal compared to global and Western Europe average, 2011-2021 6

Figure 5: Degree of trading up/down in the Portuguese Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Portugal compared to global and Western Europe average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the PortugalnMeat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 41

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 42

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 43

Figure 40: Private label penetration by markets (value terms), 2016 53

Figure 41: Growth analysis, private label and brands, (2011-2016) 54

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 55

Figure 43: Use of packaging material by markets (in pack units), 2016 56

Figure 44: Packaging share and growth analysis by container type, 2011-2021 57

Figure 45: Use of container type by markets (in pack units), 2016 58

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 59

Figure 47: Use of closure type by markets (in pack units), 2016 60

Figure 48: Packaging share and growth analysis by outer type, 2011-2021 61

Figure 49: Use of outer type by markets (in pack units), 2016 62

Figure 52: Portugal's GDP per capita, 2011-2016 66

Figure 53: Population growth in Portugal, 2011-2016 67

Figure 54: Consumer Price Index, Portugal, 2010-2016 68

Figure 55: Age Profile, Portugal, 2016 69

Figure 60: About Global Data 97

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume- Meat Sector 37

Table 3: Brand Value and Volume-Ambient Meat Market 38

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 40

Table 6: Brand Value and Volume-Cooked Meats-Packaged Market 41

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 42

Table 8: Brand Value and Volume-Frozen Meat Market 43

Table 9: Brand Value and Volume-Bacon Category 44

Table 10: Brand Value and Volume-Burgers & Grills Category 44

Table 11: Brand Value and Volume-Coated Portions Category 44

Table 12: Brand Value and Volume-Meatballs Category 45

Table 13: Brand Value and Volume-Sausages Category 45

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 17: Brand Value and Volume-Pork (Chilled Raw Packaged Meat-Whole Cuts) Category 46

Table 18: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 47

Table 19: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 48

Table 20: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 48

Table 21: Brand Value and Volume- Lamb (Cooked Meats-Packaged) Category 48

Table 22: Brand Value and Volume- Pork (Cooked Meats-Packaged) category 48

Table 23: Brand Value and Volume- Turkey (Cooked Meats-Packaged) category 49

Table 24: Brand Value and Volume- Others (Cooked Meats-Packaged) category 49

Table 25: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 50

Table 26: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 50

Table 27: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 50

Table 28: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 51

Table 29: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 51

Table 30: Brand Value and Volume- Others (Fresh Meat (Counter)) category 51

Table 31: Brand Value and Volume-Frozen Processed Meat Category 52

Table 32: Brand Value and Volume-Frozen Whole Cuts of Meat Category 52

Table 33: Relative comparison of countries based on PEST analysis 63

Table 34: Relative comparison of countries based on PEST analysis 64

Table 35: Relative comparison of countries based on PEST analysis 65

Table 34: Market Definitions 71

Table 35: Category Definitions 72

Table 36: Category Definitions 73

Table 37: Channel Definitions 74

Table 38: Market Value for Ambient Meat-by category ( Million), 2011-2021 75

Table 39: Market ValueforChilled Raw Packaged Meat-Processed -by category ( Million), 2011-2021 75

Table 40: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory ( Million), 2011-2021 76

Table 41: Market ValueforCooked Meats-Counter-by category ( Million), 2011-2021 77

Table 42: Market Value for Cooked Meats-Packaged-by category ( Million), 2011-2021 77

Table 43: Market Value for Fresh Meat (Counter)-by category ( Million), 2011-2021 78

Table 44: Market ValueforFrozen Meat-by category ( Million), 2011-2021 79

Table 45: Market ValueforAmbient Meat-bycategory (US$ Million), 2011-2021 80

Table 46: Market ValueforChilled Raw Packaged Meat-Processed-bycategory (US$ Million), 2011-2021 80

Table 47: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory (US$ Million), 2011-2021 81

Table 48: Market ValueforCooked Meats-Counter-bycategory (US$ Million), 2011-2021 82

Table 49: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 82

Table 50: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 82

Table 51: Market ValueforFrozen Meat-bycategory (US$ Million), 2011-2021 84

Table 52: Market Volume forAmbient Meat-bycategory (Kg Million), 2011-2021 85

Table 53: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 85

Table 54: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 86

Table 55: Market Volume forCooked Meats-Counter-bycategory (Kg Million), 2011-2021 87

Table 56: Market Volumefor Cooked Meats-Packaged-by category (Kg Million), 2011-2021 88

Table 57: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 89

Table 58: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 90

Table 59: Components of change-by Market 91

Table 60: Meat Sales Distribution in Portugal-by Market ( Million), 2016 92

Table 61: Packaging Material (in Million pack units) 93

Table 62: Container Type (in Million pack units) 93

Table 63: Closure Type (in Million pack units) 94

Table 64: Outer Type (in Million pack units) 94

Table 65: Exchange Rates: (US$-), 2011-2021 95

Table 66: GDP Per Capita () 95

Table 67: Population 95

Table 68: Consumer Price Index 95

Table 69: Age Profile (Millions of Persons) 96

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Compofrio Food Group, Grupo Montalva, FERBAR SEDE, Campofro Food Group, S.A., Carnes Campicarn S.A., Iglo Foods Group Ltd, Avibom-Avicola, S.A., BEIRA LAMEGO., Grupo Lusiaves, Carnalentejana, S.A., Carne Mertolenca, Nutriaves-Poultry Slaughtering And Processing Ltd, H.M. Caneira Lda, Carne Do Nordeste Alentejano, Interaves-Sociedade Agro-Pecuria S.A., Avipronto-Food Products Sa, Herdade Do Arneiro, Arcade Espana Slu, Comercio Alimentar Lda

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