Country Profile: Meat sector in Venezuela

Country Profile: Meat sector in Venezuela


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Executive Summary

Country Profile: Meat sector in Venezuela

Summary

The Venezuelan Meat sector is the smallest in value terms in the Latin American region. The per capita consumption of Meat is higher in the country when compared to global level, but less than the regional level. Of the seven markets in the sector, Fresh Meat (Counter) is the largest both in value and volume terms, whereas Cooked Meats-Counter market is expected to register fastest growth during 2016-2021, Hypermarkets & Supermarkets accounted to the largest share of distribution for Meat in the country. The Meat sector in Venezuela is highly fragmented, with the top five players accounting for only 16.3% of the overall market share in 2016

GlobalData's Country Profile report on the Meat market in Venezuela provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Tray, Film, Bag/Sachet, Can, Tub, Jar and Box

Scope

The Meat sector in Venezuela is forecast to grow at 5.5% during 2016-2021 in value terms.

Fresh Meat (Counter) is the largest market in both value and volume terms.

Hypermarkets & Supermarkets is the largest distribution channel in the Thai Meat sector.

The Thai Meat sector is fragmented with the top five players accounting for 16.3% of the market share in 2016.

Flexible Packaging is the commonly used packaging material, followed by Rigid Plastics.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Venezuela in its regional context 3

3.1. Venezuela's market share in the Global and Latin America Meat sectors 3

3.2. Venezuela compared to other major countries in the Latin America region 4

4. Market size analysis-Meat Sector 5

4.1. Value and volume analysis-Meat sector in Venezuela 5

4.2. Per capita consumption analysis -Venezuela compared to the global and Latin American regions 6

4.3. Market size analysis by Meat markets 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market Analysis: Ambient Meat 10

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 11

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 14

5.5. Market Analysis: Cooked Meats-Counter 17

5.6. Market Analysis: Cooked Meats-Packaged 18

5.7. Market Analysis: Fresh Meat (Counter) 21

5.8. Market Analysis: Frozen Meat 24

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats-Counter 31

6.6. Distribution channel share analysis: Cooked Meats-Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

8. Packaging analysis 41

8.1. Packaging share and growth analysis by packaging material in the Meat sector 41

8.2. Packaging share analysis by packaging material in Meat markets 42

8.3. Packaging share and growth analysis by container type in the Meat sector 43

8.4. Packaging share analysis by container type in Meat markets 44

8.5. Packaging share and growth analysis by closure type in the Meat sector 45

8.6. Packaging share analysis by closure type in Meat markets 46

8.7. Packaging share and growth analysis by outer type in the Meat sector 47

8.8. Packaging share analysis by outer type in Meat markets 48

9. Macroeconomic analysis 49

9.1. GDP per Capita 52

9.2. Population and population growth 53

9.3. Consumer Price Index 54

9.4. Population breakdown by age 55

10. Methodology 56

11. Definitions 57

12. Appendix 69

13. About GlobalData 88

14. Disclaimer 89

15. Contact Us 90

List of Figures

Figure 1: Value share of Venezuela in the global and Latin America Meat sector, 2011-2021 3

Figure 2: Venezuela compared other top four countries-market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Venezuela compared to global and Latin America average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption (by markets) in Venezuela compared to global and Latin America average, 2016 9

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 11

Figure 9: Value analysis by categories, 2011-2021 12

Figure 10: Volume analysis by categories, 2011-2021 13

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 14

Figure 12: Value analysis by categories, 2011-2021 15

Figure 13: Volume analysis by categories, 2011-2021 16

Figure 14: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 18

Figure 16: Value analysis by categories, 2011-2021 19

Figure 17: Volume analysis by categories, 2011-2021 20

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21

Figure 19: Value analysis by categories, 2011-2021 22

Figure 20: Volume analysis by categories, 2011-2021 23

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24

Figure 22: Value analysis by categories, 2011-2021 25

Figure 23: Volume analysis by categories, 2011-2021 26

Figure 24: Distribution channel share, Meat, 2011-2016 27

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 26: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 30

Figure 28: Distribution channel share, Cooked Meats-Counter, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats-Packaged, 2011-2016 32

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 32: Leading brands in the Venezuelan Meat sector, value share, 2016 35

Figure 33: Leading brands in the Chilled Raw Packaged Meat-Processed market, value share, 2016 37

Figure 34: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value share, 2016 38

Figure 35: Leading brands in the Cooked Meats-Packaged market, value share, 2016 39

Figure 36: Leading brands in the Frozen Meat market, value share, 2016 40

Figure 40: Packaging share and growth analysis by packaging material, 2011-2021 41

Figure 41: Use of packaging material by markets (in pack units), 2016 42

Figure 42: Packaging share and growth analysis by container type, 2011-2021 43

Figure 43: Use of container type by markets (in pack units), 2016 44

Figure 44: Packaging share and growth analysis by closure type, 2011-2021 45

Figure 45: Use of closure type by markets (in pack units), 2016 46

Figure 46: Packaging share and growth analysis by outer type, 2011-2021 47

Figure 47: Use of outer type by markets (in pack units), 2016 48

Figure 48: Relative comparison of countries based on PEST analysis 49

Figure 49: Relative comparison of countries based on PEST analysis 50

Figure 50: Relative comparison of countries based on PEST analysis 51

Figure 51: Venezuela's GDP per capita, 2011-2016 52

Figure 52: Population growth in Venezuela, 2011-2016 53

Figure 53: Consumer Price Index, Venezuela, 2010-2016 54

Figure 54: Age Profile, Venezuela, 2016 55

Figure 59: About Global Data 88

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Brand Value-Meat Sector 36

Table 3: Brand Value- Chilled Raw Packaged Meat-Processed Market 37

Table 4: Market Definitions 57

Table 5: Category Definitions 58

Table 6: Category Definitions 59

Table 7: Channel Definitions 60

Table 8: Health & Wellness: Product Attributes-Food Minus 61

Table 9: Health & Wellness: Product Attributes-Free From 62

Table 10: Health & Wellness: Product Attributes-Functional & Fortified 63

Table 11: Health & Wellness: Product Attributes-Naturally Healthy 64

Table 12: Health & Wellness: Product Attributes-Food Intolerance 65

Table 13: Health & Wellness: Consumer Benefits-Health Management 66

Table 14: Health & Wellness: Analysis by Consumer Benefits 67

Table 15: Health & Wellness: Consumer Benefits-Performance 68

Table 16: Market Value for Ambient Meat-by category (Bs Million), 2011-2021 69

Table 17: Market ValueforChilled Raw Packaged Meat-Processed -by category (Bs Million), 2011-2021 69

Table 18: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory (Bs Million), 2011-2021 70

Table 19: Market ValueforCooked Meats-Counter-by category (Bs Million), 2011-2021 71

Table 20: Market Value for Cooked Meats-Packaged-by category (Bs Million), 2011-2021 71

Table 21: Market Value for Fresh Meat (Counter)-by category (Bs Million), 2011-2021 72

Table 22: Market ValueforFrozen Meat-by category (Bs Million), 2011-2021 73

Table 23: Market ValueforAmbient Meat-bycategory (US$ Million), 2011-2021 74

Table 24: Market ValueforChilled Raw Packaged Meat-Processed-bycategory (US$ Million), 2011-2021 74

Table 25: Market ValueforChilled Raw Packaged Meat-Whole Cuts-bycategory (US$ Million), 2011-2021 75

Table 26: Market ValueforCooked Meats-Counter-bycategory (US$ Million), 2011-2021 76

Table 27: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 76

Table 28: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 77

Table 29: Market ValueforFrozen Meat-bycategory (US$ Million), 2011-2021 78

Table 30: Market Volume forAmbient Meat-bycategory (Kg Million), 2011-2021 79

Table 31: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 79

Table 32: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 80

Table 33: Market Volume forCooked Meats-Counter-bycategory (Kg Million), 2011-2021 80

Table 34: Market Volumefor Cooked Meats-Packaged-by category (Kg Million), 2011-2021 81

Table 35: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 82

Table 36: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 83

Table 37: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 83

Table 38: Packaging Material (in Million pack units) 84

Table 39: Container Type (in Million pack units) 84

Table 40: Closure Type (in Million pack units) 85

Table 41: Outer Type (in Million pack units) 85

Table 42: Exchange Rates: (US$-Bs), 2011-2021 86

Table 43: GDP Per Capita (Bs) 86

Table 44: Population 86

Table 45: Consumer Price Index 86

Table 46: Age Profile (Millions of Persons) 87

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Kraft Foods Group Inc., Plumrose Latinoamericana CA, Avcola Mayupan C.A., L.P. Lder Pollo C.A., Alimentos Texas C.A., Industrias Alimenticias Hermo de Venezuela SA, Internacional de Desarrollo S.A (La Granja)

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