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Country Profile: Prepared Meals sector in Canada

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Country Profile: Prepared Meals sector in Canada

Summary

The Prepared Meals sector in Canada in the North American region, accounted for 14.4% value share. Changing lifestyles, increasing consciousness about health and changing eating patterns are driving demand for Prepared Meals sector in the country. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for Prepared Meals in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Stouffer's and Michelina's are the leading brands in the Prepared Meals sector both in value and volume terms.

GlobalData's Country Profile report on the Prepared Meals sector in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

The Canadian Prepared Meals sector is the second largest after US with a value share of 14.4% in the North America region.

The Prepared Meals sector in Canada is forecast to grow at CAGR of 2.6% during 2016-2021.

Ready Meals is the largest value and volume market in the Prepared Meals sector.

Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists.

Rigid Metal is the most commonly used packaging material, followed by Flexible Packaging.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table Of Content

Scope

Table of Contents

1. REPORT SCOPE 6

2. EXECUTIVE SUMMARY 7

3. CANADA IN ITS REGIONAL CONTEXT 9

3.1. CANADA'S MARKET SHARE IN THE GLOBAL AND NORTH AMERICA PREPARED MEALS SECTOR 9

3.2. CANADA COMPARED TO OTHER MAJOR COUNTRIES IN THE NORTH AMERICAN REGION 9

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 11

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN CANADA 11

4.2. PER CAPITA CONSUMPTION ANALYSIS-CANADA COMPARED TO THE GLOBAL AND NORTH AMERICA REGION 12

4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 13

4.4. GROWTH ANALYSIS BY MARKETS 14

5. MARKET AND CATEGORY ANALYSIS 15

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15

5.2. MARKET ANALYSIS: MEAL KITS 16

5.3. MARKET ANALYSIS: PIZZA 19

5.4. MARKET ANALYSIS: READY MEALS 21

6. DISTRIBUTION ANALYSIS 24

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27

7. COMPETITIVE LANDSCAPE 28

7.1. BRAND SHARE ANALYSIS BY SECTOR 28

7.2. BRAND SHARE ANALYSIS BY MARKETS 30

7.3. BRAND SHARE ANALYSIS BY CATEGORY 34

7.3.1. Meal Kits 34

7.3.2. Pizza 35

7.3.3. Ready Meals 36

7.4. PRIVATE LABEL SHARE ANALYSIS 38

8. HEALTH & WELLNESS ANALYSIS 40

8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 40

8.2. MARKET SIZE ANALYSIS-HEALTH & WELLNESS PRODUCT ATTRIBUTES 41

8.3. MARKET SIZE ANALYSIS-HEALTH & WELLNESS CONSUMER BENEFITS 42

9. PACKAGING ANALYSIS 44

9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 44

9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 45

9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 46

9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 47

9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 48

9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 49

9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 50

9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 51

10. MACROECONOMIC ANALYSIS 52

10.1. GDP PER CAPITA 55

10.2. POPULATION AND POPULATION GROWTH 56

10.3. CONSUMER PRICE INDEX 57

10.4. POPULATION BREAKDOWN BY AGE 58

11. METHODOLOGY 59

12. DEFINITIONS 60

13. APPENDIX 71

14. ABOUT GLOBALDATA 80

15. DISCLAIMER 81

16. CONTACT US 82


List Of Figure

List of Figures

FIGURE 1: VALUE SHARE OF CANADA IN THE GLOBAL AND NORTH AMERICAN PREPARED MEALS SECTOR, 2011-2021 9

FIGURE 2: CANADA COMPARED TO OTHER TWO COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 10

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 11

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS- CANADA, COMPARED TO GLOBAL AND NORTH AMERICA 2011-2021________________________________________ 12

FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13

FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS,-2016- CANADA COMPARED TO GLOBAL AND NORTH AMERICA 2011-2021________________________________________ 15

FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16

FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18

FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19

FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20

FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20

FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21

FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23

FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24

FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25

FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26

FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27

FIGURE 20: LEADING BRANDS IN THE CANADA PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28

FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31

FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32

FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 38

FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 39

FIGURE 26: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 40

FIGURE 27: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 41

FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 42

FIGURE 29: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016-READY MEALS 43

FIGURE 30: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016-PIZZA 43

FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 44

FIGURE 32: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 45

FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 46

FIGURE 34: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 47

FIGURE 35: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 48

FIGURE 36: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 49

FIGURE 37: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 50

FIGURE 38: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 51

FIGURE 39: CANADA'S GDP PER CAPITA, 2011-2016 55

FIGURE 40: POPULATION GROWTH IN CANADA, 2011-2016 56

FIGURE 41: CONSUMER PRICE INDEX, CANADA, 2011-2016 57

FIGURE 42: AGE PROFILE, CANADA, 2016 58


List Of Table

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 14

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29

TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30

TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 31

TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 33

TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 34

TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 34

TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 34

TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 35

TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 35

TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 36

TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 36

TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 37

TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 37

TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 52

TABLE 16: MARKET DEFINITIONS 60

TABLE 17: CATEGORY DEFINITIONS 60

TABLE 18: CHANNEL DEFINITIONS 62

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Products and Companies


Companies

General Mills, Inc.,Dr. August Oetker Kg, Nestle S.A.,Mccain Foods Limited,Donatello`s,Amy`s Kitchen, Inc.,Conagra Foods, Inc.,H. J. Heinz Company,Hormel Foods Corporation,Kraft Foods Group, Inc.,Mondelez International, Inc,Unilever Plc,Bellisio Foods, Inc.,Nossack Food Group,Pinnacle Foods, Inc.,Riviana Foods Inc.,Dole Food Company, Inc.,Mars, Incorporated