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Country Profile: Prepared Meals sector in Finland

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Country Profile: Prepared Meals sector in Finland

Summary

The Prepared Meals sector in Finland in the Western Europe region, accounted for 2.1% value share. Increasingly busy lifestyles and changing eating patterns are driving demand for Prepared Meals sector in the country. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for Prepared Meals in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Saarioinen and HK are the leading brands in the Prepared Meals sector both in value and volume terms

GlobalData's Country Profile report on the Prepared Meals sector in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

The Prepared Meals sector in Finland is forecast to grow at 2.1% during 2016-2021

Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists

Saarioinen and HK are the leading brands in the Prepared Meals sector both in value and volume terms.

Ready Meals is the largest value and volume market in the Prepared Meals sector

Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table Of Content

Scope

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. FINLAND IN ITS REGIONAL CONTEXT 8

3.1. FINLAND'S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR 8

3.2. FINLAND COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION 9

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 10

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN FINLAND 10

4.2. PER CAPITA CONSUMPTION ANALYSIS-FINLAND COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 11

4.3. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12

4.4. GROWTH ANALYSIS BY MARKETS 13

5. MARKET AND CATEGORY ANALYSIS 14

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14

5.2. MARKET ANALYSIS: MEAL KITS 15

5.3. MARKET ANALYSIS: PIZZA 18

5.4. MARKET ANALYSIS: READY MEALS 20

6. DISTRIBUTION ANALYSIS 23

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26

7. COMPETITIVE LANDSCAPE 27

7.1. BRAND SHARE ANALYSIS BY SECTOR 27

7.2. BRAND SHARE ANALYSIS BY MARKETS 29

7.3. BRAND SHARE ANALYSIS BY CATEGORY 31

7.3.1. Pizza 31

7.3.2. Ready Meals 32

7.4. PRIVATE LABEL SHARE ANALYSIS 33

8. HEALTH & WELLNESS ANALYSIS 35

8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 35

8.2. MARKET SIZE ANALYSIS-HEALTH & WELLNESS PRODUCT ATTRIBUTES 36

8.3. MARKET SIZE ANALYSIS-HEALTH & WELLNESS CONSUMER BENEFITS 37

8.4. LEADING COMPANIES IN FINNISH PREPARED MEALS SECTOR 38

9. PACKAGING ANALYSIS 39

9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 39

9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 40

9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 41

9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 42

9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 43

9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 44

9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 45

9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 46

10. MACROECONOMIC ANALYSIS 47

10.1. GDP PER CAPITA 50

10.2. POPULATION AND POPULATION GROWTH 51

10.3. CONSUMER PRICE INDEX 52

10.4. POPULATION BREAKDOWN BY AGE 53

11. METHODOLOGY 54

12. DEFINITIONS 55

13. APPENDIX 66

14. ABOUTGLOBALDATA 75

15. DISCLAIMER 76

16. CONTACT US 77


List Of Figure

List of Figures

FIGURE 1: VALUE SHARE OF FINLAND IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8

FIGURE 2: FINLAND COMPARED TO OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-FINLAND COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 11

FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12

FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-FINLANDCOMPARED TO THE GLOBAL AND WESTERN EUROPECONSUMPTION 14

FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15

FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16

FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18

FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20

FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21

FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23

FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24

FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25

FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26

FIGURE 20: LEADING BRANDS IN THE FINNISH PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27

FIGURE 21: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29

FIGURE 22: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 23: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 33

FIGURE 24: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 34

FIGURE 25: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 35

FIGURE 26: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 36

FIGURE 27: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 37

FIGURE 28: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016-READY MEALS 38

FIGURE 29: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016-PIZZA 38

FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 39

FIGURE 31: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 40

FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 41

FIGURE 33: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 42

FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 43

FIGURE 35: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 44

FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 45

FIGURE 37: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 46

FIGURE 39: FINLAND'S GDP PER CAPITA, 2011-2016 50

FIGURE 40: POPULATION GROWTH IN FINLAND, 2011-2016 51

FIGURE 41: CONSUMER PRICE INDEX, FINLAND, 2010-2016 52

FIGURE 42: AGE PROFILE, FINLAND, 2016 53


List Of Table

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28

TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 29

TABLE 4: BRAND VALUE AND VOLUME-READY MEALS MARKET 30

TABLE 5: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 31

TABLE 6: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 31

TABLE 7: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 32

TABLE 8: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 32

TABLE 9: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 32

TABLE 10: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 32

TABLE 11: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 47

TABLE 11: MARKET DEFINITIONS 55

TABLE 12: CATEGORY DEFINITIONS 55

TABLE 13: CHANNEL DEFINITIONS 57

TABLE 14: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 58

TABLE 15: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 59

TABLE 16: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 60

TABLE 17: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 61

TABLE 18: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 62

TABLE 19: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 63

TABLE 20: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 64

TABLE 21: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 65

TABLE 22: MARKET VALUE-BY CATEGORY (MILLION), 2011-2021 66

TABLE 23:MARKET VALUE-BY CATEGORY (US$ MILLION), 2011-2021 67

TABLE 24: MARKET VOLUME-BY CATEGORY (KGMILLION),2011-2021 67

TABLE 25: PREPARED MEALS SALES DISTRIBUTION IN FINLAND-BY MARKET ( MILLION), 2016 69

TABLE 26: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN FINLAND ( MILLION) 70

TABLE 27: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN FINLAND ( MILLION) 70

TABLE 28: PACKAGING MATERIAL (IN MILLION PACK UNITS) 71

TABLE 29: CONTAINER TYPE (IN MILLION PACK UNITS) 71

TABLE 30: CLOSURE TYPE (IN MILLION PACK UNITS) 72

TABLE 31: OUTER TYPE (IN MILLION PACK UNITS) 72

TABLE32: EXCHANGE RATES: (US$-), 2011-2021 73

TABLE 33: GDP PER CAPITA ( ) 73

TABLE 34: POPULATION 73

TABLE 35: CONSUMER PRICE INDEX 73

TABLE 36: AGE PROFILE (MILLIONS OF PERSONS) 74

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Products and Companies


Companies

Saarioinen Group, Riitan Herkku, Orkla Group, Dr. August Oetker Kg, Moilas Oy, Billys pizza, HKScan Group, Pouttu Ltd., Atria Plc, Continental Foods, Hk Ruokatalo Oy, Findus Group Limited