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Country Profile: Prepared Meals sector in Italy

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Country Profile: Prepared Meals sector in Italy

Summary

The growth in the Italian Prepared Meals sector is driven by convenient and qualitative meal options for time pressed consumers. The sector is being led by the Ready Meals market in both value and volume terms, while the Meal Kits market is expected to register the fastest growth during 2016-2021. The demand for gluten-free Prepared Meals will gain popularity among the Italian consumers. The prices of products in the Ready Meals market in Italy witnessed higher variation that the other markets.

GlobalData's Country Profile report on the Prepared Meals sector in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

The Prepared Meals sector in Italy is expected to grow at a CAGR of 4.0% during 2016-2021.

Of the three markets, Ready Meals is the largest market by value and volume in the Italian Prepared Meals sector in in 2016.

Hypermarkets & Supermarkets is the leading distribution channel in the Italian Prepared Meals sector, accounting for a total value share of 53.6% in 2016.

Buitoni is the leading brand with a value and volume share of 12.7% and 11.7%, respectively, in 2016.

Rigid Plastics is the most commonly used packaging material in the Italian Prepared Meals sectorin 2016, followed by Flexible Packaging

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table Of Content

Scope

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. ITALY IN ITS REGIONAL CONTEXT 8

3.1. ITALY'S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE'S PREPARED MEALS SECTOR 8

3.2. ITALY COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPEAN REGION 9

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 10

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN ITALY 10

4.2. PER CAPITA CONSUMPTION ANALYSIS-ITALY COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 11

4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE ITALIAN PREPARED MEALS SECTOR 12

4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 13

4.5. GROWTH ANALYSIS BY MARKETS 14

5. MARKET AND CATEGORY ANALYSIS 15

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15

5.2. MARKET ANALYSIS: MEAL KITS 16

5.3. MARKET ANALYSIS: PIZZA 19

5.4. MARKET ANALYSIS: READY MEALS 21

6. DISTRIBUTION ANALYSIS 24

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27

7. COMPETITIVE LANDSCAPE 28

7.1. BRAND SHARE ANALYSIS BY SECTOR 28

7.2. BRAND SHARE ANALYSIS BY MARKETS 30

7.3. BRAND SHARE ANALYSIS BY CATEGORY 33

7.3.1. Meal Kits 33

7.3.2. Pizza 34

7.3.3. Ready Meals 34

7.4. PRIVATE LABEL SHARE ANALYSIS 36

8. HEALTH & WELLNESS ANALYSIS 38

8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 38

8.2. MARKET SIZE ANALYSIS-HEALTH & WELLNESS PRODUCT ATTRIBUTES 39

8.3. MARKET SIZE ANALYSIS-HEALTH & WELLNESS CONSUMER BENEFITS 40

8.4. LEADING COMPANIES IN ITALIAN PREPARED MEALS SECTOR 41

9. PACKAGING ANALYSIS 41

9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 42

9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 43

9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 44

9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 45

9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 46

9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 47

9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 48

9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 49

10. MACROECONOMIC ANALYSIS 50

10.1. GDP PER CAPITA 53

10.2. POPULATION AND POPULATION GROWTH 54

10.3. CONSUMER PRICE INDEX 55

10.4. POPULATION BREAKDOWN BY AGE 56

11. CONSUMERGRAPHICS 57

11.1. CONSUMPTION BY GENDER 57

11.2. CONSUMPTION BY AGE 58

11.3. CONSUMPTION BY EDUCATION 59

11.4. CONSUMPTION BY URBANIZATION 60

12. METHODOLOGY 61

13. DEFINITIONS 62

14. APPENDIX 73

15. ABOUT GLOBALDATA 81

16. DISCLAIMER 82

17. CONTACT US 83


List Of Figure

List of Figures

FIGURE 1: VALUE SHARE OF ITALY IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8

FIGURE 2: ITALY COMPARED TO OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-ITALY COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 11

FIGURE 5: DEGREE OF TRADING UP IN THE ITALIAN PREPARED MEALS SECTOR, 2015-2016 12

FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13

FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-ITALY COMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION 15

FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16

FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18

FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19

FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20

FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20

FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21

FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23

FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24

FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25

FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26

FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27

FIGURE 21: LEADING BRANDS IN THE ITALIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28

FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31

FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32

FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 36

FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 37

FIGURE 27: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 38

FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 39

FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 40

FIGURE 30: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016-READY MEALS 41

FIGURE 31: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016-PIZZA 41

FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 42

FIGURE 33: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 43

FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 44

FIGURE 35: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 45

FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 46

FIGURE 37: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 47

FIGURE 38: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 48

FIGURE 39: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 49

FIGURE 40: ITALY'S GDP PER CAPITA, 2011-2016 53

FIGURE 41: POPULATION GROWTH IN ITALY, 2011-2016 54

FIGURE 42: CONSUMER PRICE INDEX, ITALY, 2010-2016 55

FIGURE 43: AGE PROFILE, ITALY, 2011-2016 56

FIGURE 44: CONSUMPTION OF PREPARED MEALS BY GENDER, ITALY, 2016 57

FIGURE 45: CONSUMPTION OF PREPARED MEALS BY AGE, ITALY 2016 58

FIGURE 46: CONSUMPTION OF PREPARED MEALS BY EDUCATION, ITALY 2016 59

FIGURE 47: CONSUMPTION OF PREPARED MEALS BY URBANIZATION-ITALY 2016 60


List Of Table

List of Tables

TABLE 1: GROWTH ANALYSIS MATRIX BY MARKETS, 2016-2021 14

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29

TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30

TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 31

TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 32

TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 33

TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 33

TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 33

TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 34

TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 34

TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 34

TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34

TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 35

TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS MARKET 35

TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 50

TABLE 16: CONSUMPTION OF PREPARED MEALS BY GENDER AND MARKETS (KG MILLION, 2016) 57

TABLE 17: CONSUMPTION OF PREPARED MEALS BY AGE AND MARKETS (KG MILLION, 2016) 58

TABLE 18: CONSUMPTION OF PREPARED MEALS BY EDUCATION AND MARKETS (KG MILLION, 2016) 59

TABLE 19: CONSUMPTION OF PREPARED MEALS BY URBANIZATION AND MARKETS (KG MILLION, 2016) 60

TABLE 20: MARKET DEFINITIONS 62

TABLE 21: CATEGORY DEFINITIONS 62

TABLE 22: CHANNEL DEFINITIONS 64

TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 65

TABLE 24: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 66

TABLE 25: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 67

TABLE 26: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 68

TABLE 27: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 69

TABLE 28: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 70

TABLE 29: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 71

TABLE 30: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 72

TABLE 31: MARKET VALUE-BY CATEGORY 2011-2021 (MILLION) 73

TABLE 32:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLION) 74

TABLE 33: MARKET VOLUME-BY CATEGORY (KG MILLION) 2011-2021 74

TABLE 34: COMPONENTS OF CHANGE-BY MARKET 76

TABLE 35: PREPARED MEALS SALES DISTRIBUTION IN ITALY-BY MARKET ( MILLION) 2016 76

TABLE 36: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN ITALY ( MILLION) 77

TABLE 37: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN ITALY ( MILLION) 77

TABLE 38: PACKAGING MATERIAL (IN MILLION PACK UNITS) 78

TABLE 39: CONTAINER TYPE (IN MILLION PACK UNITS) 78

TABLE 40: CLOSURE TYPE (IN MILLION PACK UNITS) 79

TABLE 41: OUTER TYPE (IN MILLION PACK UNITS) 79

TABLE 42: EXCHANGE RATES: US$-, 2011-2021 80

TABLE 43: GDP PER CAPITA () 80

TABLE 44: POPULATION 80

TABLE 45: CONSUMER PRICE INDEX 80

TABLE 46: AGE PROFILE (MILLIONS OF PERSONS) 80

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Products and Companies


Companies

La Pizza + 1, Almaverde Bio Italia s.r.l., Bofrost Diensteistungs Gmbh, Dr. August Oetker Kg, Eismann Tiefkuhl Heimservice, Findus Group Limited, Italpizza S.R.L, Mantua Group, Nestle S.A., Rovagnati S.P.A., The Green Line Company Agricola SpA, Pastificio Rana S.P.A., Piatti Freschi Italia S.P.A, EcorNaturaS SpA, Unilever Plc, Eurochef s.r.l., Fileni Simar Srl, Orogel Group, Dr Schar AG, General Mills Inc.