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Country Profile: Prepared Meals sector in Russia

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Country Profile: Prepared Meals sector in Russia

Summary

The Russian Prepared Meals sector is the largest in value terms in the Eastern Europe region. Although, the sector recorded moderate growth during the review period (2011-2016), with high per capita consumption and growing middle class in the country, it is expected to register higher growth during the forecast period (2016-2021). Of the three markets, Ready Meals is the largest and is forecast to register the fastest growth during the forecast period. The Prepared Meals sector in Russia is fragmented, with top five brands accounting for one-third of the overall market share as on 2016, making it easier for other players to enter the sector.

GlobalData's Country Profile report on the Prepared Meals sector in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

The Prepared Meals sector in Russia is to grow at a high rate during 2016-2020.

High per capita consumption in Russia is fueling the growth for Prepared Meals products in the sector

Of the three markets, Ready Meals is the largest market in the Russian Prepared Meals market, registering a CAGR of 5.3% during 2011-2016

Hypermarkets & Supermarkets is the leading distribution channel, accounting for a total value share of 57% in value terms in 2016

The Russian Prepared Meals sector is fragmented with the top five players accounting for nearly one-third of the market share in 2016

Rigid Plastics is the most commonly used packaging material in the country

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table Of Content

Scope

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. RUSSIA IN ITS REGIONAL CONTEXT 8

3.1. RUSSIA'S MARKET SHARE IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR 8

3.2. RUSSIA COMPARED TO OTHER MAJOR COUNTRIES IN THE EASTERN EUROPE REGION 9

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 10

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN RUSSIA 10

4.2. PER CAPITA CONSUMPTION ANALYSIS-RUSSIA COMPARED TO THE GLOBAL AND EASTERN EUROPE REGION 11

4.3. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12

4.4. GROWTH ANALYSIS BY MARKETS 13

5. MARKET AND CATEGORY ANALYSIS 14

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14

5.2. MARKET ANALYSIS: MEAL KITS 15

5.3. MARKET ANALYSIS: PIZZA 18

5.4. MARKET ANALYSIS: READY MEALS 20

6. DISTRIBUTION ANALYSIS 23

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26

7. COMPETITIVE LANDSCAPE 27

7.1. BRAND SHARE ANALYSIS BY SECTOR 27

7.2. BRAND SHARE ANALYSIS BY MARKETS 30

7.3. BRAND SHARE ANALYSIS BY CATEGORY 33

7.3.1. Meal Kits 33

7.3.2. Pizza 34

7.3.3. Ready Meals 35

7.4. PRIVATE LABEL SHARE ANALYSIS 37

8. PACKAGING ANALYSIS 39

8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 39

8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKET 40

8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 41

8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKET 42

8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 43

8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKET 44

8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 45

8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKET 46

9. MACROECONOMIC ANALYSIS 47

9.1. GDP PER CAPITA 50

9.2. POPULATION AND POPULATION GROWTH 51

9.3. CONSUMER PRICE INDEX 52

9.4. POPULATION BREAKDOWN BY AGE 53

10. CONSUMERGRAPHICS 54

10.1. CONSUMPTION BY GENDER 54

10.2. CONSUMPTION BY AGE 55

10.3. CONSUMPTION BY EDUCATION 56

10.4. CONSUMPTION BY URBANIZATION 57

11. METHODOLOGY 58

12. DEFINITIONS 59

13. APPENDIX 62

14. ABOUT GLOBALDATA 69

15. DISCLAIMER 70

16. CONTACT US 71


List Of Figure

List of Figures

FIGURE 1: VALUE SHARE OF RUSSIA IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8

FIGURE 2: RUSSIA COMPARED OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-RUSSIA COMPARED TO GLOBAL AND EASTERN EUROPE 2011-2021 11

FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12

FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-RUSSIA COMPARED TO THE GLOBAL AND EASTERN EUROPE CONSUMPTION 14

FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15

FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16

FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18

FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20

FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21

FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23

FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24

FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25

FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26

FIGURE 20: LEADING BRANDS IN THE RUSSIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27

FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31

FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32

FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 37

FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 38

FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 39

FIGURE 27: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 40

FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 41

FIGURE 29: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 42

FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 43

FIGURE 31: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 44

FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 45

FIGURE 33: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 46

FIGURE 34: RUSSIA'S GDP PER CAPITA, 2011-2016 50

FIGURE 35: POPULATION GROWTH IN RUSSIA, 2011-2016 51

FIGURE 36: CONSUMER PRICE INDEX, RUSSIA, 2010-2016 52

FIGURE 37: AGE PROFILE, RUSSIA, 2016 53

FIGURE 38: CONSUMPTION OF PREPARED MEALS BY GENDER, RUSSIA, 2016 54

FIGURE 39: CONSUMPTION OF PREPARED MEALS BY AGE, RUSSIA 2016 55

FIGURE 40: CONSUMPTION OF PREPARED MEALS BY EDUCATION, RUSSIA 2016 56

FIGURE 41: CONSUMPTION OF PREPARED MEALS BY URBANIZATION-RUSSIA 2016 57


List Of Table

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28

TABLE 3: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29

TABLE 4: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30

TABLE 5: BRAND VALUE AND VOLUME-PIZZA MARKET 31

TABLE 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 32

TABLE 7: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 33

TABLE 8: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 33

TABLE 9: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 33

TABLE 10: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 34

TABLE 11: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 34

TABLE 12: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 35

TABLE 13: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 35

TABLE 14: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 35

TABLE 15: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 36

TABLE 16: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 47

TABLE 17: CONSUMPTION OF PREPARED MEALS BY GENDER AND MARKETS (KG MILLION, 2016) 54

TABLE 18: CONSUMPTION OF PREPARED MEALS BY AGE AND MARKETS (KG MILLION, 2016) 55

TABLE 19: CONSUMPTION OF PREPARED MEALS BY EDUCATION AND MARKETS (KG MILLION, 2016) 56

TABLE 20: CONSUMPTION OF PREPARED MEALS BY URBANIZATION AND MARKETS (KG MILLION, 2016) 57

TABLE 21: MARKET DEFINITIONS 59

TABLE 22: CATEGORY DEFINITIONS 59

TABLE 23: CHANNEL DEFINITIONS 61

TABLE 24: MARKET VALUE-BY CATEGORY (RUB MILLIONS), 2011-2021 62

TABLE 25:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 63

TABLE 26: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 64

TABLE 27: PREPARED MEALS SALES DISTRIBUTION IN RUSSIA-BY MARKET (RUB MILLION) 2016 65

TABLE 28: PACKAGING MATERIAL (IN MILLION PACK UNITS) 65

TABLE 29: CONTAINER TYPE (IN MILLION PACK UNITS) 66

TABLE 30: CLOSURE TYPE (IN MILLION PACK UNITS) 66

TABLE 31: OUTER TYPE (IN MILLION PACK UNITS) 67

TABLE 32: EXCHANGE RATES: (US$-RUB), 2011-2021 67

TABLE 33: GDP PER CAPITA (RUB) 67

TABLE 34: POPULATION 67

TABLE 35: CONSUMER PRICE INDEX 68

TABLE 36: AGE PROFILE (MILLIONS OF PERSONS) 68

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Products and Companies


Companies

Kampomos, Saarioinen Group, As Paljassaare Kalatoostus, BRF S.A., Dr. August Oetker Kg, Italpizza S.R.L, Nestle S.A., Viciunai Group, Crown Confectionery Co.., Paldo, Biofood, Doshirak, Hortex Holding S.A., Mareven Food Central, Daria, Dmitrogorsky Product, Kachestvennye Produkty zao, Miratorg Agribusiness Holding LLC, Mlm Food, Morozko Ltd, Raviollo OOO, Schelf, Talosto Shahty, Tpk Vilon, Rus Food Management