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Country Profile: Prepared Meals sector in Saudi Arabia

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Country Profile: Prepared Meals sector in Saudi Arabia

Summary

Saudi Arabia's Prepared Meals sector accounted for a very small value share in the global Prepared Meals sector in 2016. Increasing participation of women at work place and the resultant scarcity of time to cook from scratch is likely to increase demand for Prepared Meals in Saudi Arabia by 2021. The Ready Meals market accounted for the highest share both in value and volume terms in 2016 and it's also forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel while, Rigid Plastics is the most commonly used packaging material in the sector.

GlobalData's Country Profile report on the Prepared Meals sector in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics and rigid metal; container data for: Bag/Sachet, film, trays, tubs, and others.

Scope

The Prepared Meals sector in Saudi Arabia is expected to grow at a CAGR of 5.2% during 2016-2021.

Of the three markets, Ready Meals is the largest in Saudi Arabia's Prepared Meals sector.

Hypermarkets & Supermarkets is the leading distribution channel in Saudi Arabia's Prepared Meals sector.

The Prepared Meals sector in Saudi Arabia is highly fragmented with the top five players accounting for only 24.2% of the market share in 2016.

Rigid Plastics is the most commonly used packaging material in Saudi Arabia's Prepared Meals sector.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table Of Content

Scope

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. SAUDI ARABIA IN ITS REGIONAL CONTEXT 7

3.1. SAUDI ARABIA'S MARKET SHARE IN THE GLOBAL AND MIDDLE EAST & AFRICA PREPARED MEALS SECTORS 7

3.2. SAUDI ARABIA COMPARED TO OTHER MAJOR COUNTRIES IN THE MIDDLE EAST & AFRICA REGION 8

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 9

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN SAUDI ARABIA 9

4.2. PER CAPITA CONSUMPTION ANALYSIS-SAUDI ARABIA COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICA REGIONS 10

4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 11

4.4. GROWTH ANALYSIS BY MARKETS 12

5. MARKET AND CATEGORY ANALYSIS 13

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 13

5.2. MARKET ANALYSIS: MEAL KITS 14

5.3. MARKET ANALYSIS: PIZZA 17

5.4. MARKET ANALYSIS: READY MEALS 19

6. DISTRIBUTION ANALYSIS 22

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 22

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 23

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 24

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 25

7. COMPETITIVE LANDSCAPE 26

7.1. BRAND SHARE ANALYSIS BY SECTOR 26

7.2. BRAND SHARE ANALYSIS BY MARKETS 28

7.3. BRAND SHARE ANALYSIS BY CATEGORY 31

7.3.1. Meal Kits 31

7.3.2. Pizza 32

7.3.3. Ready Meals 32

7.4. PRIVATE LABEL SHARE ANALYSIS 34

8. PACKAGING ANALYSIS 36

8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 36

8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 37

8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 38

8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 39

8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 40

8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 41

8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 42

8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 43

9. MACROECONOMIC ANALYSIS 44

9.1. GDP PER CAPITA 47

9.2. POPULATION AND POPULATION GROWTH 48

9.3. CONSUMER PRICE INDEX 49

9.4. POPULATION BREAKDOWN BY AGE 50

10. METHODOLOGY 51

11. DEFINITIONS 52

12. APPENDIX 55

13. ABOUT GLOBALDATA 63

14. DISCLAIMER 64

15. CONTACT US 65


List Of Figure

List of Figures

FIGURE 1: VALUE SHARE OF SAUDI ARABIA IN THE GLOBAL AND MIDDLE EAST & AFRICA PREPARED MEALS SECTOR, 2011-2021 7

FIGURE 2: SAUDI ARABIA COMPARED OTHER TOP FIVE COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-SAUDI ARABIA COMPARED TO GLOBAL AND MIDDLE EAST & AFRICA, 2011-2021 10

FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 11

FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016- SAUDI ARABIA COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICACONSUMPTION 13

FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 14

FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 15

FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 16

FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 17

FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 18

FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18

FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 19

FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20

FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 21

FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 22

FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 23

FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 24

FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 25

FIGURE 20: LEADING BRANDS IN SAUDI ARABIA'S PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 26

FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 28

FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29

FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 34

FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS, (2011-2016) 35

FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 36

FIGURE 27: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 37

FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 38

FIGURE 29: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 39

FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 40

FIGURE 31: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 41

FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 42

FIGURE 33: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 43

FIGURE 34: SAUDI ARABIA'S GDP PER CAPITA, 2011-2016 47

FIGURE 35: POPULATION GROWTH IN SAUDI ARABIA, 2011-2016 48

FIGURE 36: CONSUMER PRICE INDEX, SAUDI ARABIA, 2010-2016 49

FIGURE 37: AGE PROFILE, SAUDI ARABIA, 2016 50


List Of Table

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 12

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 27

TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 28

TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 29

TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 30

TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 31

TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 31

TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 31

TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 32

TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 32

TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 32

TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 32

TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 33

TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 33

TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 44

TABLE 16: MARKET DEFINITIONS 52

TABLE 17: CATEGORY DEFINITIONS 52

TABLE 18: CHANNEL DEFINITIONS 54

TABLE 19: MARKET VALUE-BY CATEGORY (SR MILLION), 2011-2021 55

TABLE 20:MARKET VALUE-BY CATEGORY (US$ MILLION), 2011-2021 56

TABLE 21: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 57

TABLE 22: PREPARED MEALS SALES DISTRIBUTION IN SAUDI ARABIA-BY MARKET (SR MILLION), 2016 58

TABLE 23: PACKAGING MATERIAL (IN MILLION PACK UNITS) 59

TABLE 24: CONTAINER TYPE (IN MILLION PACK UNITS) 59

TABLE 25: CLOSURE TYPE (IN MILLION PACK UNITS) 60

TABLE 26: OUTER TYPE (IN MILLION PACK UNITS) 60

TABLE 27: EXCHANGE RATES: (US$-SR), 2011-2021 61

TABLE 28: GDP PER CAPITA (SR) 61

TABLE 29: POPULATION 61

TABLE 30: CONSUMER PRICE INDEX 61

TABLE 31: AGE PROFILE (MILLIONS OF PERSONS) 62

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Products and Companies


Companies

Bolton Group S.p.A., Sunbulah Co., Americana Group, Nabil Company For Foods Products, BRF S.A.