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Country Profile: Prepared Meals sector in South Africa

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Country Profile: Prepared Meals sector in South Africa

Summary

South Africa is the largest Prepared Meals market in the Middle East & Africa region, accounting for 58.6% value share. Although the Prepared Meals sector is growing at a strong rate, per capita consumption in the country remains very low. Of the three markets, Ready Meals market is the largest in the Prepared Meals sector. Hypermarkets & Supermarkets is the leading distribution channel while Rigid Plastics is the commonly used packaging material in 2016.

GlobalData's Country Profile report on the Prepared Meals sector in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics,flexible packaging and rigid metal; container data for: bag/sachet, tub, trays, can-food and others

Scope

The South African Prepared Meals sector accounted for 0.5% value share of the global sector in 2016. It is the largest Prepared Meals market in the Middle East & Africa region

Ready Meals is the largest value and volume market in the Prepared Meals sector

Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists, Convenience Stores and Cash & Carries and Warehouse Clubs

The South African Prepared Meals sector is moderately fragmented with the top five players accounting for 33.3% of the market share in 2016

Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table Of Content

Scope

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. SOUTH AFRICA IN ITS REGIONAL CONTEXT 7

3.1. SOUTH AFRICA'S MARKET SHARE IN THE GLOBAL AND MIDDLE EAST & AFRICAPREPARED MEALS SECTOR 7

3.2. SOUTH AFRICA COMPARED TO OTHER MAJOR COUNTRIES IN THE MIDDLE EAST & AFRICA REGION 8

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 9

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN SOUTH AFRICA 9

4.2. PER CAPITA CONSUMPTION ANALYSIS-SOUTH AFRICA COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICA REGION 10

4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE SOUTH AFRICAN PREPARED MEALS SECTOR 11

4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 12

4.5. GROWTH ANALYSIS BY MARKETS 13

5. MARKET AND CATEGORY ANALYSIS 14

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14

5.2. MARKET ANALYSIS: MEAL KITS 15

5.3. MARKET ANALYSIS: PIZZA 18

5.4. MARKET ANALYSIS: READY MEALS 20

6. DISTRIBUTION ANALYSIS 23

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26

7. COMPETITIVE LANDSCAPE 27

7.1. BRAND SHARE ANALYSIS BY SECTOR 27

7.2. BRAND SHARE ANALYSIS BY MARKETS 29

7.3. BRAND SHARE ANALYSIS BY CATEGORY 32

7.3.1. Meal Kits 32

7.3.2. Pizza 33

7.3.3. Ready Meals 34

7.4. PRIVATE LABEL SHARE ANALYSIS 36

8. PACKAGING ANALYSIS 38

8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 38

8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 39

8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 40

8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 41

8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 42

8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 43

8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 44

8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 45

9. MACROECONOMIC ANALYSIS 46

9.1. GDP PER CAPITA 49

9.2. POPULATION AND POPULATION GROWTH 50

9.3. CONSUMER PRICE INDEX 51

9.4. POPULATION BREAKDOWN BY AGE 52

10. METHODOLOGY 53

11. DEFINITIONS 54

12. APPENDIX 57

13. ABOUT GLOBALDATA 65

14. DISCLAIMER 66

15. CONTACT US 67


List Of Figure

List of Figures

FIGURE 1: VALUE SHARE OF SOUTH AFRICA IN THE GLOBAL AND MIDDLE EAST & AFRICA PREPARED MEALS SECTOR, 2011-2021 7

FIGURE 2: SOUTH AFRICACOMPARED TO OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-SOUTH AFRICA COMPARED TO GLOBAL AND MIDDLE EAST & AFRICA, 2011-2021 10

FIGURE 5: DEGREE OF TRADING DOWN IN THE SOUTH AFRICAN PREPARED MEALS SECTOR, 2015-2016 11

FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12

FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-SOUTH AFRICA COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICA CONSUMPTION 14

FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15

FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16

FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18

FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20

FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21

FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23

FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24

FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25

FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26

FIGURE 21: LEADING BRANDS IN THE SOUTH AFRICAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27

FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 29

FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 31

FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 36

FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 37

FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 38

FIGURE 28: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 39

FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 40

FIGURE 30: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 41

FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 42

FIGURE 32: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 43

FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 44

FIGURE 34: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 45

FIGURE 35: SOUTH AFRICA'S GDP PER CAPITA, 2011-2016 49

FIGURE 36: POPULATION GROWTH IN SOUTH AFRICA, 2011-2016 50

FIGURE 37: CONSUMER PRICE INDEX, SOUTH AFRICA, 2010-2016 51

FIGURE 38: AGE PROFILE, SOUTH AFRICA, 2016 52


List Of Table

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28

TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 29

TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 30

TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 31

TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 32

TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 32

TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 32

TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 33

TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 33

TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 34

TABLE 12:BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34

TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 34

TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 35

TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 46

TABLE 16: MARKET DEFINITIONS 54

TABLE 17: CATEGORY DEFINITIONS 54

TABLE 18: CHANNEL DEFINITIONS 56

TABLE 19: MARKET VALUE-BY CATEGORY (RMILLIONS), 2011-2021 57

TABLE 20:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 58

TABLE 21: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 59

TABLE 22: COMPONENTS OF CHANGE-BY MARKET 60

TABLE 23: PREPARED MEALS SALES DISTRIBUTION IN SOUTH AFRICA-BY MARKET (R MILLION), 2016 60

TABLE 24: PACKAGING MATERIAL (IN MILLION PACK UNITS) 61

TABLE 25: CONTAINER TYPE (IN MILLION PACK UNITS) 61

TABLE 26: CLOSURE TYPE (IN MILLION PACK UNITS) 62

TABLE 27: OUTER TYPE (IN MILLION PACK UNITS) 62

TABLE 28: EXCHANGE RATES: (US$-R), 2011-2021 63

TABLE 29: GDP PER CAPITA (R) 63

TABLE 30: POPULATION 63

TABLE 31: CONSUMER PRICE INDEX 63

TABLE 32: AGE PROFILE (MILLIONS OF PERSONS) 64

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Products and Companies


Companies

Dr. August Oetker Kg, Enterprise Foods Ltd., Pakco (Pty) Ltd, Rhodes Food Group, Tiger Brands Limited, Mccain Foods Limited, Mars, Incorporated, Fry Family foods