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Country Profile: Prepared Meals sector in Thailand

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Country Profile: Prepared Meals sector in Thailand

Summary

The Thai Prepared Meals sector is driven by high employment levels and increasing demand for convenience food, especially among time-strapped consumers. The sector is led by the Ready Meals market in both value and volume terms, which is also forecast to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the largest channel for the distribution for Prepared Meals in the country, while Rigid Plastics remains the most commonly used packaging material in the sector. Cp, Prantalay and Quick Meal are the leading brands in the Thai Prepared Meals sector.

GlobalData's Country Profile report on the Prepared Meals sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, flexible packaging, rigid metal and others; container data for: trays, bag/sachet, films, can-food and others

Scope

The Prepared Meals sector in Thailand is expected to grow at a CAGR of 9% during 2016-2021.

Of the three markets, Ready Meals is the largest in the Thai Prepared Meals sector in 2016.

Hypermarkets & Supermarkets is the leading distribution channel in the Thai Prepared Meals sector in 2016.

Cp is the leading brand in value terms, while Prantalay leads in volume terms in 2016.

Rigid Plastics is the most commonly used packaging material in the Thai Prepared Meals sector.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table Of Content

Scope

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. THAILAND IN ITS REGIONAL CONTEXT 7

3.1. THAILAND'S MARKET SHARE IN THE GLOBAL AND APAC PREPARED MEALS SECTOR 7

3.2. THAILAND COMPARED TO OTHER MAJOR COUNTRIES IN THE APAC REGION 8

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 9

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN THAILAND 9

4.2. PER CAPITA CONSUMPTION ANALYSIS-THAILAND COMPARED TO THE GLOBAL AND APAC REGION 10

4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE THAI PREPARED MEALS SECTOR 11

4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12

4.5. GROWTH ANALYSIS BY MARKETS 13

5. MARKET AND CATEGORY ANALYSIS 14

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14

5.2. MARKET ANALYSIS: MEAL KITS 15

5.3. MARKET ANALYSIS: PIZZA 18

5.4. MARKET ANALYSIS: READY MEALS 20

6. DISTRIBUTION ANALYSIS 23

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26

7. COMPETITIVE LANDSCAPE 27

7.1. BRAND SHARE ANALYSIS BY SECTOR 27

7.2. BRAND SHARE ANALYSIS BY MARKETS 29

7.3. BRAND SHARE ANALYSIS BY CATEGORY 32

7.3.1. Meal Kits 32

7.3.2. Pizza 33

7.3.3. Ready Meals 33

8. PACKAGING ANALYSIS 35

8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 35

8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY PREPARED MEALS MARKETS 36

8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 37

8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY PREPARED MEALS MARKETS 38

8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 39

8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY PREPARED MEALS MARKETS 40

8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 41

8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY PREPARED MEALS MARKETS 42

9. MACROECONOMIC ANALYSIS 43

9.1. GDP PER CAPITA 46

9.2. POPULATION AND POPULATION GROWTH 47

9.3. CONSUMER PRICE INDEX 48

9.4. POPULATION BREAKDOWN BY AGE 49

10. METHODOLOGY 50

11. DEFINITIONS 51

12. APPENDIX 54

13. ABOUT GLOBALDATA 61

14. DISCLAIMER 62

15. CONTACT US 63


List Of Figure

List of Figures

FIGURE 1: VALUE SHARE OF THAILAND IN THE GLOBAL AND APAC PREPARED MEALS SECTOR, 2011-2021 7

FIGURE 2: THAILAND COMPARED TO OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-THAILAND COMPARED TO GLOBAL AND APAC, 2011-2021 10

FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE THAI PREPARED MEALS SECTOR, 2015-2016 11

FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12

FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-THAILAND COMPARED TO THE GLOBAL AND APAC CONSUMPTION 14

FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15

FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16

FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18

FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20

FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21

FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23

FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24

FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25

FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26

FIGURE 21: LEADING BRANDS IN THE THAI PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27

FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 29

FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 30

FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 31

FIGURE 25: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 35

FIGURE 26: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 36

FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 37

FIGURE 28: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 38

FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 39

FIGURE 30: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 40

FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 41

FIGURE 32: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 42

FIGURE 33: THAILAND'S GDP PER CAPITA, 2011-2016 46

FIGURE 34: POPULATION GROWTH IN THAILAND, 2011-2016 47

FIGURE 35: CONSUMER PRICE INDEX, THAILAND, 2011-2016 48

FIGURE 36: AGE PROFILE, THAILAND, 2016 49


List Of Table

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28

TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 29

TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 30

TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 31

TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 32

TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 32

TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 32

TABLE 9: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 33

TABLE 10: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 33

TABLE 11: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 33

TABLE 12: BRAND VALUE AND VOLUME- FROZEN READY MEALS MARKET 34

TABLE 13: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 43

TABLE 14: MARKET DEFINITIONS 51

TABLE 15: CATEGORY DEFINITIONS 51

TABLE 16: CHANNEL DEFINITIONS 53

TABLE 17: MARKET VALUE-BY CATEGORY (?MILLIONS), 2011-2021 54

TABLE 18:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 55

TABLE 19: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 56

TABLE 20: COMPONENTS OF CHANGE-BY MARKET 57

TABLE 21: PREPARED MEALS SALES DISTRIBUTION IN THAILAND-BY MARKET (? MILLION), 2016 57

TABLE 22: PACKAGING MATERIAL (IN MILLION PACK UNITS) 58

TABLE 23: CONTAINER TYPE (IN MILLION PACK UNITS) 58

TABLE 24: CLOSURE TYPE (IN MILLION PACK UNITS) 59

TABLE 25: OUTER TYPE (IN MILLION PACK UNITS) 59

TABLE 26: EXCHANGE RATES: (US$-?), 2011-2021 60

TABLE 27: GDP PER CAPITA (?) 60

TABLE 28: POPULATION 60

TABLE 29: CONSUMER PRICE INDEX 60

TABLE 30: AGE PROFILE (MILLIONS OF PERSONS) 60

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Products and Companies


Companies

Charoen Pokphand Group, Prantalay, S&P Syndicate Public Company Limited, Alfredo Foods Inc., Thai President Foods Public Company Limited., Daily Delight , Delicasia, Nissin Food Holdings Co., Thai Preserved Food Factory Co.,Ltd., Nautilus, Khun perm, Mongkut, Ayum, Pisa