Country Profile: Prepared Meals sector in Venezuela

Country Profile: Prepared Meals sector in Venezuela


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Executive Summary

Country Profile: Prepared Meals sector in Venezuela

Summary

The per capita consumption of Prepared Meals in Venezuela remains very low when compared to the global and North American levels. Of the three markets, Ready Meals is the leading market in the Venezuelan Prepared Meals sector. The Prepared Meal sector in the country is highly fragmented, while Rigid Plastic remains the commonly used packaging material. Convenience Stores is the leading distribution channel for Prepared Meals in the country.

GlobalData's Country Profile report on the Prepared Meals sector in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2016-2021

Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

The Prepared Meals sector in Venezuela is expected to grow at a CAGR of 4.8% during 2016-2021.

Of the three markets, Ready Meals is the leading in the Venezuelan Prepared Meals sector in 2016.

Convenience Stores is the leading distribution channel for the Venezuelan Prepared Meals sector.

Maruchan is the leading brand in the sector, in 2016.

Rigid Plastics is the most commonly used packaging material in the Venezuelan Prepared Meals sector.

Venezuela's GDP per capita grew at a CAGR of 82.7% during 2011-2016.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. REPORT SCOPE 6

2. EXECUTIVE SUMMARY 7

3. VENEZUELA IN ITS REGIONAL CONTEXT 8

3.1. VENEZUELA'S MARKET SHARE IN THE GLOBAL AND LATIN AMERICA PREPARED MEALS SECTOR 8

3.2. VENEZUELA COMPARED TO OTHER MAJOR COUNTRIES IN THE LATIN AMERICA REGION 9

4. MARKET SIZE ANALYSIS-PREPARED MEALS SECTOR 10

4.1. VALUE AND VOLUME ANALYSIS-PREPARED MEALS SECTOR IN VENEZUELA 10

4.2. PER CAPITA CONSUMPTION ANALYSIS-VENEZUELA COMPARED TO THE GLOBAL AND LATIN AMERICA REGION 11

4.3. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12

4.4. GROWTH ANALYSIS BY MARKETS 13

5. MARKET AND CATEGORY ANALYSIS 14

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14

5.2. MARKET ANALYSIS: MEAL KITS 15

5.3. MARKET ANALYSIS: PIZZA 18

5.4. MARKET ANALYSIS: READY MEALS 20

6. DISTRIBUTION ANALYSIS 23

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26

7. COMPETITIVE LANDSCAPE 27

7.1. BRAND SHARE ANALYSIS BY SECTOR 27

7.2. BRAND SHARE ANALYSIS BY MARKETS 28

7.3. BRAND SHARE ANALYSIS BY CATEGORY 30

7.3.1. Pizza 30

7.3.2. Ready Meals 30

8. HEALTH & WELLNESS ANALYSIS 31

8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 31

8.2. MARKET SIZE ANALYSIS-HEALTH & WELLNESS PRODUCT ATTRIBUTES 32

8.3. MARKET SIZE ANALYSIS-HEALTH & WELLNESS CONSUMER BENEFITS 33

9. PACKAGING ANALYSIS 34

9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 34

9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKET 35

9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 36

9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKET 37

9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 38

9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 39

9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 40

9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKET 41

10. MACROECONOMIC ANALYSIS 42

10.1. GDP PER CAPITA 45

10.2. POPULATION AND POPULATION GROWTH 46

10.3. CONSUMER PRICE INDEX 47

10.4. POPULATION BREAKDOWN BY AGE 48

11. METHODOLOGY 49

12. DEFINITIONS 50

13. APPENDIX 61

14. ABOUT GLOBALDATA 70

15. DISCLAIMER 71

16. CONTACT US 72

List of Figures

FIGURE 1: VALUE SHARE OF VENEZUELA IN THE GLOBAL AND LATIN AMERICA PREPARED MEALS SECTOR, 2011-2021 8

FIGURE 2: VENEZUELACOMPARED TO OTHER TOP FOUR COUNTRIES-MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9

FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10

FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-VENEZUELA COMPARED TO GLOBAL AND LATIN AMERICA, 2011-2021 11

FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12

FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-VENEZUELA COMPARED TO THE GLOBAL AND LATIN AMERICA CONSUMPTION 14

FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15

FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16

FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17

FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18

FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19

FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20

FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21

FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22

FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23

FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24

FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25

FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26

FIGURE 20: LEADING BRANDS IN THE VENEZUELAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27

FIGURE 21: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 28

FIGURE 22: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 29

FIGURE 23: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 31

FIGURE 24: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES, 2016 32

FIGURE 25: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 33

FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 34

FIGURE 27: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 35

FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 36

FIGURE 29: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 37

FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 38

FIGURE 31: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 39

FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 40

FIGURE 33: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 41

FIGURE 34: VENEZUELA'S GDP PER CAPITA, 2011-2016 45

FIGURE 35: POPULATION GROWTH IN VENEZUELA, 2011-2016 46

FIGURE 36: CONSUMER PRICE INDEX, VENEZUELA, 2010-2016 47

FIGURE 37: AGE PROFILE, VENEZUELA, 2016 48

List of Tables

TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13

TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 27

TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 28

TABLE 4: BRAND VALUE AND VOLUME-READY MEALS MARKET 29

TABLE 5: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 30

TABLE 6: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 30

TABLE 7: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 30

TABLE 8: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 42

TABLE 9: MARKET DEFINITIONS 50

TABLE 10: CATEGORY DEFINITIONS 50

TABLE 11: CHANNEL DEFINITIONS 52

TABLE 12: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 53

TABLE 13: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 54

TABLE 14: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 55

TABLE 15: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 56

TABLE 16: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 57

TABLE 17: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 58

TABLE 18: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 59

TABLE 19: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 60

TABLE 20: MARKET VALUE-BY CATEGORY (BSMILLIONS), 2011-2021 61

TABLE 21:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 62

TABLE 22: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 63

TABLE 23: PREPARED MEALS SALES DISTRIBUTION IN VENEZUELA-BY MARKET (BS MILLION), 2016 64

TABLE 24: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN VENEZUELA (BS MILLION) 65

TABLE 25: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN VENEZUELA (BS MILLION) 65

TABLE 26: PACKAGING MATERIAL (IN MILLION PACK UNITS) 66

TABLE 27: CONTAINER TYPE (IN MILLION PACK UNITS) 66

TABLE 28: CLOSURE TYPE (IN MILLION PACK UNITS) 67

TABLE 29: OUTER TYPE (IN MILLION PACK UNITS) 67

TABLE 30: EXCHANGE RATES: (US$-BS), 2011-2021 68

TABLE 31: GDP PER CAPITA (BS) 68

TABLE 32: POPULATION 68

TABLE 33: CONSUMER PRICE INDEX 68

TABLE 34: AGE PROFILE (MILLIONS OF PERSONS) 68

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