Country Profile: Savory Snacks Sector in Brazil

Country Profile: Savory Snacks Sector in Brazil


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Executive Summary

Country Profile: Savory Snacks Sector in Brazil

Summary

Brazil is the largest market in the Latin American Savory Snacks sector. Rising demand for affordable, easy-to-carry and quick-to-consume snacks are the key factors driving the sector in the country. Of all the markets, Processed Snacks is the largest in value and volume terms, and is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Savory Snacks in the country. Flexible Packaging is the most commonly used packaging material in the sector, while Glass is forecast to register the fastest growth during 2016-2021. PepsiCo, General Mills, Inc. and The Kellogg Company are the leading market players in the Brazilian Savory Snacks sector.

GlobalData's Country Profile report on the Savory Snacks sector in Brazil provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

The Savory Snacks sector in Brazil is forecast to grow at 10.1% CAGR in value terms during 2016-2021.

Processed Snacks is the largest market in both value and volume terms in the Brazilian Savory Snacks sector.

Flexible Packaging was the most commonly used packaging material in the Brazilian Savory Snacks sector.

The top five brands in the Brazilian Savory Snacks sector accounted for 42.4% value share in 2016

Hypermarkets & Supermarkets was the leading distribution channel in the Brazilian Savory Snacks sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Brazil in the global and regional context 5

3.1. Brazil's share in the Global and Latin AmericanSavory Snacks sector 5

3.2. Brazil compared to other leadingcountries in Latin America 6

4. Market size analysis-Savory Snacks sector 7

4.1. Value and volume analysis-Savory Snacks sector in Brazil 7

4.2. Per capita consumption -Brazil compared to Latin America and globally 8

4.3. Value and volume analysisof markets in the Savory Snacks sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Ethnic/Traditional Snacks 12

5.3. Market analysis: Meat Snacks 13

5.4. Market analysis: Nuts and Seeds 14

5.5. Market analysis: Popcorn 16

5.6. Market analysis: Potato Chips 18

5.7. Market analysis: Pretzels 19

5.8. Market analysis: Processed Snacks 20

6. Distribution analysis 23

6.1. Distribution channel share analysis: Savory Snacks 23

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 24

6.3. Distribution channel share analysis: Meat Snacks 25

6.4. Distribution channel share analysis: Nuts and Seeds 26

6.5. Distribution channel share analysis: Popcorn 27

6.6. Distribution channel share analysis:Potato Chips 28

6.7. Distribution channel share analysis: Pretzels 29

6.8. Distribution channel share analysis: Processed Snacks 30

7. Competitive landscape 31

7.1. Brand share analysis by sector 31

7.2. Brand share analysis by markets 35

7.3. Brand share analysis by category 44

7.3.1. Nuts and Seeds 44

7.3.2. Popcorn 46

7.3.3. Processed Snacks 48

7.4. Private label share analysis 50

8. Health & Wellness analysis 52

8.1. Market size analysis by Health & Wellness claims 52

8.2. Market share analysis-Health & Wellness product attributes 53

8.3. Market size analysis-Health & Wellness consumer benefits 55

8.4. Leading companies in Brazilian Health & Wellness market 57

9. Packaging analysis 60

9.1. Packaging share and growth analysis by package material 60

9.2. Packaging share analysis by package material 61

9.3. Packaging share and growth analysis by pack type 62

9.4. Packaging share analysis by packtype 63

9.5. Packaging share and growth analysis by closure type 64

9.6. Packaging share analysis by closure type 65

9.7. Packaging share and growth analysis by primary outer type 66

9.8. Packaging share analysis by primary outer type 67

10. Macroeconomic analysis 68

10.1. GDP per Capita 71

10.2. Population and population growth 72

10.3. Consumer Price Index 73

10.4. Population breakdown by age 74

11. Consumergraphics 75

11.1. Consumption by Gender 75

11.2. Consumption by Age 76

11.3. Consumption by Education 77

11.4. Consumption by Urbanization 78

12. Methodology 79

13. Definitions 80

14. Appendix 91

15. About GlobalData 105

16. Disclaimer 106

17. Contact Us 107

List of Figures

Figure 1: Brazil compared to the other top four countries in Latin America-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7

Figure 3: Per capita consumption in Brazil compared to global and Latin America average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Per capita consumption (by markets) in Brazil compared to global and Latin Americaaverage, 2016 11

Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 12

Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021 13

Figure 8: Value and volume growth analysis, Nuts and Seedsmarket, 2011-2021 14

Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021 16

Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021 18

Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021 19

Figure 12: Value and volume growth analysis, Processed Snacksmarket, 2011-2021 20

Figure 13: Distribution channel share, Savory Snacks, 2011-2016 23

Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 24

Figure 15: Distribution channel share, Meat Snacks market, 2011-2016 25

Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016 26

Figure 17: Distribution channel share, Popcorn market, 2011-2016 27

Figure 18: Distribution channel share, Potato Chips market, 2011-2016 28

Figure 19: Distribution channel share, Pretzels market, 2011-2016 29

Figure 20: Distribution channel share, Processed Snacks market, 2011-2016 30

Figure 21: Leading brands in the BrazilianSavory Snacks sector, value and volume share, 2016 31

Figure 22: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 35

Figure 23: Leading brands in the Meat Snacks market, value and volume share, 2016 36

Figure 24: Leading brands in the Nuts and Seeds market, value and volume share, 2016 37

Figure 25: Leading brands in the Popcorn market, value and volume share, 2016 39

Figure 26: Leading brands in the Potato Chips market, value and volume share, 2016 40

Figure 27: Leading brands in the Pretzels market, value and volume share, 2016 41

Figure 28: Leading brands in the Processed Snacks market, value and volume share, 2016 42

Figure 29: Private label penetration by markets (value terms), 2016 50

Figure 30: Growth analysis, private label and brands, (2011-2016) 51

Figure 31: Value of Health & Wellness claims by market, USD million, 2016-2021 52

Figure 32: Value analysis by Health & Wellness product attributes, 2016 53

Figure 33: Volume analysis by Health & Wellness product attributes, 2016 54

Figure 34: Value analysis by Health & Wellness product attributes, 2016 54

Figure 35: Value analysis by Health & Wellness consumer benefits, 2016 55

Figure 36: Volume analysis by Health & Wellness consumer benefits, 2016 56

Figure 37: Leading companies in the Health & Wellness market by value, 2016-Nuts and Seeds 57

Figure 38: Leading companies in the Health & Wellness market by value, 2016-Popcorn 58

Figure 39: Leading companies in the Health & Wellness market by value, 2016-Potato Chips 58

Figure 40: Leading companies in the Health & Wellness market by value, 2016-Processed Snacks 59

Figure 41: Leading companies in the Health & Wellness market by value, 2016-Processed Snacks 59

Figure 42: Packaging share and growth analysis by packagematerial, 2011-2021 60

Figure 43: Use of packagematerial by markets (in pack units), 2016 61

Figure 44: Packaging share and growth analysis by packtype, 2011-2021 62

Figure 45: Use of packtype by markets (in pack units), 2016 63

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 64

Figure 47: Use of closure type by markets (in pack units), 2016 65

Figure 48: Packaging share and growth analysis by primary outer type, 2011-2021 66

Figure 49: Use of primary outer type by markets (in pack units), 2016 67

Figure 50: Relative comparison of countries based on PEST analysis 68

Figure 51: Brazil's GDP per capita, 2011-2016 71

Figure 52: Population growth in Brazil, 2011-2016 72

Figure 53: Consumer Price Index, Brazil, 2010-2016 73

Figure 54: Age Profile, Brazil, 2016 74

Figure 55: Consumption of Savory Snacks by Gender, Brazil, 2016 75

Figure 56: Consumption of Savory Snacks by age, Brazil, 2016 76

Figure 57: Consumption of Savory Snacks by education, Brazil, 2016 77

Figure 58: Consumption of Savory Snacks by urbanization, Brazil, 2016 78

Figure 59: About GlobalData 105

List of Tables

Table 1: Volume share of Brazil in the global and Latin American Savory Snacks sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Value analysis of Nuts and Seeds market by categories, 2011-2021 15

Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021 15

Table 5: Value analysis of Popcorn market by categories, 2011-2021 17

Table 6: Volume analysis of Popcorn market by categories, 2011-2021 17

Table 7: Value analysis of Processed Snacks market by categories, 2011-2021 21

Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021 22

Table 9: Brand Value and Volume-Savory Snacks sector, 2016 32

Table 10: Brand Value and Volume-Ethnic/Traditional Snacks market, 2016 35

Table 11: Brand Value and Volume-Meat Snacks market, 2016 36

Table 12: Brand Value and Volume-Nuts and Seeds market, 2016 37

Table 13: Brand Value and Volume-Popcorn market, 2016 39

Table 14: Brand Value and Volume-Potato Chips market, 2016 40

Table 15: Brand Value and Volume-Pretzels market, 2016 41

Table 16: Brand Value and Volume-Processed Snacks market, 2016 42

Table 17: Brand Value and Volume-Peanuts category 44

Table 18: Brand Value and Volume-Other Nuts and Seeds category 45

Table 19: Brand Value and Volume-Microwaveable Popcorn category 46

Table 20: Brand Value and Volume-Ready-to-Eat Popcorn category, 2016 46

Table 21: Brand Value and Volume-Unpopped Corn category, 2016 47

Table 22: Brand Value and Volume-Corn Chips category, 2016 48

Table 23: Brand Value and Volume-Extruded Snacks category, 2016 49

Table 24: Brand Value and Volume-Pork Scratchings category, 2016 49

Table 25: Brand Value and Volume-Tortilla Chips category, 2016 49

Table 26: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016) 75

Table 27: Consumption of Savory Snacksby age and markets (Kg Million, 2016) 76

Table 28: Consumption of Savory Snacks by education and markets (Kg Million, 2016) 77

Table 29: Consumption of Savory Snacksby urbanization and markets (Kg Million, 2016) 78

Table 30: Market Definitions 80

Table 31: Category Definitions 81

Table 32: Channel Definitions 82

Table 33: Health & Wellness: Product Attributes-Food Minus 83

Table 34: Health & Wellness: Product Attributes-Free From 84

Table 35: Health & Wellness: Product Attributes-Functional & Fortified 85

Table 36: Health & Wellness: Product Attributes-Naturally Healthy 86

Table 37: Health & Wellness: Product Attributes-Food Intolerance 87

Table 38: Health & Wellness: Consumer Benefits-Health Management 88

Table 39: Health & Wellness: Analysis by Consumer Benefits 89

Table 40: Health & Wellness: Consumer Benefits-Performance 90

Table 41: Market Value for Ethnic/Traditional Snacks-by category (R$ Million) 2011-2021 91

Table 42: Market Value for Ethnic/Traditional Snacks-by category (USD Million) 2011-2021 91

Table 43: Market Volume for Ethnic/Traditional Snacks-by category (Kg Million) 2011-2021 91

Table 44: Market Value for Meat Snacks-by category (R$ Million) 2011-2021 92

Table 45: Market Value for Meat Snacks-by category (USD Million) 2011-2021 92

Table 46: Market Volume for Meat Snacks-by category (Kg Million) 2011-2021 92

Table 47: Market Value for Nuts and Seeds-by category (R$ Million) 2011-2021 93

Table 48: Market Value for Nuts and Seeds-by category (USD Million) 2011-2021 93

Table 49: Market Volume for Nuts and Seeds-by category (Kg Million) 2011-2021 94

Table 50: Market Value for Popcorn-by category (R$ Million) 2011-2021 94

Table 51: Market Value for Popcorn-by category (USD Million) 2011-2021 95

Table 52: Market Volume for Popcorn-by category (Kg Million) 2011-2021 95

Table 53: Market Value for Potato Chips-by category (R$ Million) 2011-2021 96

Table 54: Market Value for Potato Chips-by category (USD Million) 2011-2021 96

Table 55: Market Volume for Potato Chips-by category (Kg Million) 2011-2021 96

Table 56: Market Value for Pretzels-by category (R$ Million) 2011-2021 97

Table 57: Market Value for Pretzels-by category (USD Million) 2011-2021 97

Table 58: Market Volume for Pretzels-by category (Kg Million) 2011-2021 97

Table 59: Market Value for Processed Snacks-by category (R$ Million) 2011-2021 98

Table 60: Market Value for Processed Snacks-by category (USD Million) 2011-2021 98

Table 61: Market Volume for Processed Snacks-by category (Kg Million) 2011-2021 99

Table 62: Savory Snacks Sales Distribution in Brazil-by Markets (R$ Million), 2016 99

Table 63: Key Health & Wellness product attributes driving sales in Brazil (R$ Million) 100

Table 64: Key Health & Wellness consumer benefits driving sales in Brazil (R$ Million) 100

Table 65: Package Material (in Million pack units) 101

Table 66: Pack Type (in Million pack units) 101

Table 67: Closure Type (in Million pack units) 102

Table 68: Primary Outer Type (in Million pack units) 102

Table 69: Exchange Rates: (USD -R$), 2011-2021 103

Table 70: GDP Per Capita (R$) 103

Table 71: Population 103

Table 72: Consumer Price Index 103

Table 73: Age Profile (Millions of Persons) 104

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PepsiCo General Mills Inc. The Kellogg Company Companhia Brasileira De DistribuicAo Cascaju Agroindustrial Sa Cashews Royale Iracema BRF S.A. Santa Helena Hikari Industria E Comercio Ltda

Brazil, Ethnic/Traditional Snacks, Meat Snacks, Peanuts, Microwaveable Popcorn, Ready-to-Eat Popcorn, Unpopped Corn, Potato Chips, Pretzels, Corn Chips, Extruded Snacks, Pork Scratchings, Tortilla Chips, Cash & Carries & Warehouse Clubs, Convenience Stores, Food & Drinks Specialists, Hypermarkets & Supermarkets, eRetailers, "Dollar Stores", Variety Stores & General Merchandise Retailers, Package Material, Pack Type, Closure Type, Primary Outer Type

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