Country Profile: Savory Snacks Sector in Colombia

Country Profile: Savory Snacks Sector in Colombia


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Executive Summary

Country Profile: Savory Snacks Sector in Colombia

Summary

The Savory Snacks sector in Colombia is forecast to register value growth of 4.1% during 2016-2021. Of all the markets, Potato Chips is the largest in value terms, while the Ethnic/Traditional market is forecast to register the fastest growth during 2016-2021. Convenience Stores account for the leading share in the distribution of Savory Snacks products in the country. Flexible Packaging is the most commonly used package material in the sector and Glass is forecast to register the fastest growth during 2016-2021. PepsiCo, Comestibles Ricos S.A. and Productos Yupi SAS are the leading market players in the Colombian Savory Snacks sector.

GlobalData's Country Profile report on the Savory Snacks sector in Colombia provides insights on high growth markets to target, trends in the usage of package materials, pack type and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

The Savory Snacks sector in Colombia is forecast to grow at 4.1% CAGR in value terms during 2016-2021

The per capita consumption of Savory Snacks is higher in Colombia compared to the global and regional levels

Convenience Stores is the largest distribution channel, followed by Hypermarkets & Supermarkets

Margarita represented the leading brand in the Colombian Savory Snacks sector

Flexible Packaging is the most commonly used package material in the Colombian Savory Snacks sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Colombia in the global and regional context 5

3.1. Colombia's share in the Global and Latin AmericanSavory Snacks sector 5

3.2. Colombia compared to other leadingcountries in Latin America 6

4. Market size analysis-Savory Snacks sector 7

4.1. Value and volume analysis-Savory Snacks sector in Colombia 7

4.2. Per capita consumption -Colombia compared to Latin America and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysisof markets in the Savory Snacks sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Ethnic/Traditional Snacks 13

5.3. Market analysis: Meat Snacks 14

5.4. Market analysis: Nuts and Seeds 15

5.5. Market analysis: Popcorn 18

5.6. Market analysis: Potato Chips 20

5.7. Market analysis: Pretzels 21

5.8. Market analysis: Processed Snacks 22

6. Distribution analysis 25

6.1. Distribution channel share analysis: Savory Snacks 25

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 26

6.3. Distribution channel share analysis: Meat Snacks 27

6.4. Distribution channel share analysis: Nuts and Seeds 28

6.5. Distribution channel share analysis: Popcorn 29

6.6. Distribution channel share analysis:Potato Chips 30

6.7. Distribution channel share analysis: Pretzels 31

6.8. Distribution channel share analysis: Processed Snacks 32

7. Competitive landscape 33

7.1. Brand share analysis by sector 33

7.2. Brand share analysis by markets 35

7.3. Brand share analysis by category 40

7.3.1. Nuts and Seeds 40

7.3.2. Popcorn 41

7.3.3. Processed Snacks 42

7.4. Private label share analysis 44

8. Health & Wellness analysis 46

8.1. Market size analysis by Health & Wellness claims 46

8.2. Market share analysis-Health & Wellness product attributes 47

8.3. Market size analysis-Health & Wellness consumer benefits 49

8.4. Leading companies in Colombian Health & Wellness market 51

9. Packaging analysis 52

9.1. Packaging share and growth analysis by package material 52

9.2. Packaging share analysis by package material 53

9.3. Packaging share and growth analysis by pack type 54

9.4. Packaging share analysis by packtype 55

9.5. Packaging share and growth analysis by closure type 56

9.6. Packaging share analysis by closure type 57

10. Macroeconomic analysis 58

10.1. GDP per Capita 61

10.2. Population and population growth 62

10.3. Consumer Price Index 63

10.4. Population breakdown by age 64

11. Consumergraphics 65

11.1. Consumption by Gender 65

11.2. Consumption by Age 66

11.3. Consumption by Education 67

11.4. Consumption by Urbanization 68

12. Methodology 69

13. Definitions 70

14. Appendix 81

15. About GlobalData 97

16. Disclaimer 98

17. Contact Us 99

List of Figures

Figure 1: Colombia compared to the other top four countries in Latin America-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7

Figure 3: Per capita consumption in Colombia compared to global and Latin American average, 2011-2021 8

Figure 4: Degree of trading up/down in the ColombianSavory Snacks sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Colombia compared to global and Latin Americanaverage, 2016 12

Figure 7: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13

Figure 8: Value and volume growth analysis, Meat Snacks market, 2011-2021 14

Figure 9: Value and volume growth analysis, Nuts and Seedsmarket, 2011-2021 15

Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021 18

Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021 20

Figure 12: Value and volume growth analysis, Pretzels market, 2011-2021 21

Figure 13: Value and volume growth analysis, Processed Snacksmarket, 2011-2021 22

Figure 14: Distribution channel share, Savory Snacks, 2011-2016 25

Figure 15: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 26

Figure 16: Distribution channel share, Meat Snacks market, 2011-2016 27

Figure 17: Distribution channel share, Nuts and Seeds market, 2011-2016 28

Figure 18: Distribution channel share, Popcorn market, 2011-2016 29

Figure 19: Distribution channel share, Potato Chips market, 2011-2016 30

Figure 20: Distribution channel share, Pretzels market, 2011-2016 31

Figure 21: Distribution channel share, Processed Snacks market, 2011-2016 32

Figure 22: Leading brands in the ColombianSavory Snacks sector, value and volume share, 2016 33

Figure 23: Leading brands in the Meat Snacks market, value and volume share, 2016 35

Figure 24: Leading brands in the Nuts and Seeds market, value and volume share, 2016 36

Figure 25: Leading brands in the Popcorn market, value and volume share, 2016 37

Figure 26: Leading brands in the Potato Chips market, value and volume share, 2016 38

Figure 27: Leading brands in the Processed Snacks market, value and volume share, 2016 39

Figure 28: Private label penetration by markets (value terms), 2016 44

Figure 29: Growth analysis, private label and brands, (2011-2016) 45

Figure 30: Value of Health & Wellness claims by market, USD million, 2016-2021 46

Figure 31: Value analysis by Health & Wellness product attributes, 2016 47

Figure 32: Volume analysis by Health & Wellness product attributes, 2016 48

Figure 33: Value analysis by Health & Wellness consumer benefits, 2016 49

Figure 34: Volume analysis by Health & Wellness consumer benefits, 2016 50

Figure 35: Leading companies in the Health & Wellness market by value, 2016-Nuts & Seeds 51

Figure 36: Leading companies in the Health & Wellness market by value, 2016-Popcorn 51

Figure 37: Packaging share and growth analysis by packagematerial, 2011-2021 52

Figure 38: Use of packagematerial by markets (in pack units), 2016 53

Figure 39: Packaging share and growth analysis by packtype, 2011-2021 54

Figure 40: Use of packtype by markets (in pack units), 2016 55

Figure 41: Packaging share and growth analysis by closure type, 2011-2021 56

Figure 42: Use of closure type by markets (in pack units), 2016 57

Figure 43: Relative comparison of countries based on PEST analysis 58

Figure 44: Colombia's GDP per capita, 2011-2016 61

Figure 45: Population growth in Colombia, 2011-2016 62

Figure 46: Consumer Price Index, Colombia, 2010-2016 63

Figure 47: Age Profile, Colombia, 2016 64

Figure 48: Consumption of Savory Snacks by Gender, Colombia, 2016 65

Figure 49: Consumption of Savory Snacks by age, Colombia, 2016 66

Figure 50: Consumption of Savory Snacks by education, Colombia, 2016 67

Figure 51: Consumption of Savory Snacks by urbanization, Colombia, 2016 68

Figure 52: About GlobalData 97

List of Tables

Table 1: Volume share of Colombia in the global and Latin America Savory Snacks sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis by of Nuts and Seeds market categories, 2011-2021 16

Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021 17

Table 5: Value analysis of Popcorn market by categories, 2011-2021 19

Table 6: Volume analysis of Popcorn market by categories, 2011-2021 19

Table 7: Value analysis of Processed Snacks market by categories, 2011-2021 23

Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021 24

Table 9: Brand Value and Volume-Savory Snacks sector, 2016 34

Table 10: Brand Value and Volume-Meat Snacks market, 2016 35

Table 11: Brand Value and Volume-Nuts and Seeds market, 2016 36

Table 12: Brand Value and Volume-Popcorn market, 2016 37

Table 13: Brand Value and Volume-Potato Chips market, 2016 38

Table 14: Brand Value and Volume-Processed Snacks market, 2016 39

Table 15: Brand Value and Volume-Peanuts category 40

Table 16: Brand Value and Volume-Other Nuts and Seeds category 40

Table 17: Brand Value and Volume-Microwaveable Popcorn category 41

Table 18: Brand Value and Volume-Ready-to-Eat Popcorn category, 2016 41

Table 19: Brand Value and Volume-Unpopped Corn category, 2016 41

Table 20: Brand Value and Volume-Corn Chips category, 2016 42

Table 21: Brand Value and Volume-Extruded Snacks category, 2016 42

Table 22: Brand Value and Volume-Pork Scratchings category, 2016 42

Table 23: Brand Value and Volume-Tortilla Chips category, 2016 43

Table 24: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016) 65

Table 25: Consumption of Savory Snacksby age and markets (Kg Million, 2016) 66

Table 26: Consumption of Savory Snacks by education and markets (Kg Million, 2016) 67

Table 27: Consumption of Savory Snacksby urbanization and markets (Kg Million, 2016) 68

Table 28: Market Definitions 70

Table 29: Category Definitions 71

Table 30: Channel Definitions 72

Table 31: Health & Wellness: Product Attributes-Food Minus 73

Table 32: Health & Wellness: Product Attributes-Free From 74

Table 33: Health & Wellness: Product Attributes-Functional & Fortified 75

Table 34: Health & Wellness: Product Attributes-Naturally Healthy 76

Table 35: Health & Wellness: Product Attributes-Food Intolerance 77

Table 36: Health & Wellness: Consumer Benefits-Health Management 78

Table 37: Health & Wellness: Analysis by Consumer Benefits 79

Table 38: Health & Wellness: Consumer Benefits-Performance 80

Table 39: Market Value for Ethnic/Traditional Snacks-by category (COL$ Million) 2011-2021 81

Table 40: Market Value for Ethnic/Traditional Snacks-by category ( USD Million) 2011-2021 81

Table 41: Market Volume for Ethnic/Traditional Snacks-by category (Kg Million) 2011-2021 82

Table 42: Market Value for Meat Snacks-by category (COL$ Million) 2011-2021 82

Table 43: Market Value for Meat Snacks-by category ( USD Million) 2011-2021 82

Table 44: Market Volume for Meat Snacks-by category (Kg Million) 2011-2021 83

Table 45: Market Value for Nuts and Seeds-by category (COL$ Million) 2011-2021 83

Table 46: Market Value for Nuts and Seeds-by category ( USD Million) 2011-2021 83

Table 47: Market Volume for Nuts and Seeds-by category (Kg Million) 2011-2021 84

Table 48: Market Value for Popcorn-by category (COL$ Million) 2011-2021 85

Table 49: Market Value for Popcorn-by category ( USD Million) 2011-2021 85

Table 50: Market Volume for Popcorn-by category (Kg Million) 2011-2021 86

Table 51: Market Value for Potato Chips-by category (COL$ Million) 2011-2021 86

Table 52: Market Value for Potato Chips-by category ( USD Million) 2011-2021 87

Table 53: Market Volume for Potato Chips-by category (Kg Million) 2011-2021 87

Table 54: Market Value for Pretzels-by category (COL$ Million) 2011-2021 88

Table 55: Market Value for Pretzels-by category ( USD Million) 2011-2021 88

Table 56: Market Volume for Pretzels-by category (Kg Million) 2011-2021 89

Table 57: Market Value for Processed Snacks-by category (COL$ Million) 2011-2021 89

Table 58: Market Value for Processed Snacks-by category ( USD Million) 2011-2021 90

Table 59: Market Volume for Processed Snacks-by category (Kg Million) 2011-2021 90

Table 60: Components of change-by Market 91

Table 61: Savory Snacks Sales Distribution in Colombia-by Markets (COL$ Million), 2016 91

Table 62: Key Health & Wellness product attributes driving sales in Colombia (COL$ Million) 92

Table 63: Key Health & Wellness consumer benefits driving sales in Colombia (COL$ Million) 92

Table 64: Package Material (in Million pack units) 93

Table 65: Pack Type (in Million pack units) 93

Table 66: Closure Type (in Million pack units) 94

Table 67: Exchange Rates: ( USD -COL$), 2011-2021 95

Table 68: GDP Per Capita (COL$) 95

Table 69: Population 95

Table 70: Consumer Price Index 95

Table 71: Age Profile (Millions of Persons) 96

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PepsiCo Comestibles Ricos S.A. Productos Yupi SAS Nacional De Chocolates S.A Manitoba Ltda Productos Ramo Sa Conagra Foods Inc. Comestibles Ricos S.A. Signa Grain S.A. The Kraft Heinz Company Herr Foods Inc. Yupi The Kellogg Company Comestibles Ricos S.A. Pasabocas Piquitos Chefrito

Colombia, Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks, On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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