Country Profile: Savory Snacks Sector in Germany

Country Profile: Savory Snacks Sector in Germany


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Executive Summary

Country Profile: Savory Snacks Sector in Germany

Summary

The Savory Snacks sector in Germany is driven by high urbanization rate coupled with improving economy and growing population in the country. Of the seven markets, Potato Chips is the largest in both value and volume terms and it is forecast to register the fastest growth during 2016-2021, in value terms. Convenience Stores is the leading channel for the distribution of savory snacks food in the country. Flexible Packaging is the most commonly used packaging material in the sector. Funny Frisch and Lorenz are the leading brands in the sector.

GlobalData's Country Profile report on the Savory Snacks sector in Germany provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

Potato Chips was the largest with value sales in 2016and is expected to register the fastest value growth during 2016-2021

Convenience Stores was the leading distribution channel in the German Savory Snacks sector

Flexible Packaging was the most commonly used packaging material in the country for Savory Snacks products

Per capita consumption is lower when compared to the global and Western Europe levels in 2016

The top five brands in the German Savory Snacks sector accounted for 31.3% value share in 2016

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Germany in the global and regional context 5

3.1. Germany's share in the Global and Western European Savory Snacks sector 5

3.2. Germany compared to other leading countries in Western Europe 6

4. Market size analysis-Savory Snacks sector 7

4.1. Value and volume analysis-Savory Snacks sector in Germany 7

4.2. Per capita consumption-Germany compared to Western Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysis of markets in the Savory Snacks sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Ethnic/Traditional Snacks 13

5.3. Market analysis: Meat Snacks 14

5.4. Market analysis: Nuts and Seeds 15

5.5. Market analysis: Popcorn 17

5.6. Market analysis: Potato Chips 19

5.7. Market analysis: Pretzels 20

5.8. Market analysis: Processed Snacks 21

6. Distribution analysis 24

6.1. Distribution channel share analysis: Savory Snacks 24

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 25

6.3. Distribution channel share analysis: Meat Snacks 26

6.4. Distribution channel share analysis: Nuts and Seeds 27

6.5. Distribution channel share analysis: Popcorn 28

6.6. Distribution channel share analysis: Potato Chips 29

6.7. Distribution channel share analysis: Pretzels 30

6.8. Distribution channel share analysis: Processed Snacks 31

7. Competitive landscape 32

7.1. Brand share analysis by sector 32

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 47

7.3.1. Nuts and Seeds 47

7.3.2. Popcorn 49

7.3.3. Processed Snacks 51

7.4. Private label share analysis 53

8. Health & Wellness analysis 55

8.1. Market size analysis by Health & Wellness claims 55

8.2. Market share analysis-Health & Wellness product attributes 56

8.3. Market size analysis-Health & Wellness consumer benefits 58

8.4. Leading companies in German Health & Wellness market 60

9. Packaging analysis 62

9.1. Packaging share and growth analysis by package material 62

9.2. Packaging share analysis by package material 63

9.3. Packaging share and growth analysis by pack type 64

9.4. Packaging share analysis by pack type 65

9.5. Packaging share and growth analysis by closure type 66

9.6. Packaging share analysis by closure type 67

9.7. Packaging share and growth analysis by primary outer type 68

9.8. Packaging share analysis by primary outer type 69

10. Macroeconomic analysis 70

10.1. GDP per Capita 73

10.2. Population and population growth 74

10.3. Consumer Price Index 75

10.4. Population breakdown by age 76

11. Consumergraphics 77

11.1. Consumption by Gender 77

11.2. Consumption by Age 78

11.3. Consumption by Education 79

11.4. Consumption by Urbanization 80

12. Methodology 81

13. Definitions 82

14. Appendix 93

15. About GlobalData 109

16. Disclaimer 110

17. Contact Us 111

List of Figures

Figure 1: Germany compared to other top four countries in Western Europe-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7

Figure 3: Per capita consumption in Germany compared to global and Western European average, 2011-2021 8

Figure 4: Degree of trading up/down in the German Savory Snacks sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Germany compared to global and Western European average, 2016 12

Figure 7: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13

Figure 8: Value and volume growth analysis, Meat Snacks market, 2011-2021 14

Figure 9: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 15

Figure 10: Value and volume growth analysis, Popcorn market, 2011-2021 17

Figure 11: Value and volume growth analysis, Potato Chips market, 2011-2021 19

Figure 12: Value and volume growth analysis, Pretzels market, 2011-2021 20

Figure 13: Value and volume growth analysis, Processed Snacks market, 2011-2021 21

Figure 14: Distribution channel share, Savory Snacks, 2011-2016 24

Figure 15: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 25

Figure 16: Distribution channel share, Meat Snacks market, 2011-2016 26

Figure 17: Distribution channel share, Nuts and Seeds market, 2011-2016 27

Figure 18: Distribution channel share, Popcorn market, 2011-2016 28

Figure 19: Distribution channel share, Potato Chips market, 2011-2016 29

Figure 20: Distribution channel share, Pretzels market, 2011-2016 30

Figure 21: Distribution channel share, Processed Snacks market, 2011-2016 31

Figure 22: Leading brands in the German Savory Snacks sector, value and volume share, 2016 32

Figure 23: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 37

Figure 24: Leading brands in the Meat Snacks market, value and volume share, 2016 38

Figure 25: Leading brands in the Nuts and Seeds market, value and volume share, 2016 39

Figure 26: Leading brands in the Popcorn market, value and volume share, 2016 41

Figure 27: Leading brands in the Potato Chips market, value and volume share, 2016 43

Figure 28: Leading brands in the Pretzels market, value and volume share, 2016 44

Figure 29: Leading brands in the Processed Snacks market, value and volume share, 2016 45

Figure 30: Private label penetration by markets (value terms), 2016 53

Figure 31: Growth analysis, private label and brands, (2011-2016) 54

Figure 32: Value of Health & Wellness claims by market, USD million, 2016-2021 55

Figure 33: Value analysis by Health & Wellness product attributes, 2016 56

Figure 34: Volume analysis by Health & Wellness product attributes, 2016 57

Figure 35: Value analysis by Health & Wellness consumer benefits, 2016 58

Figure 36: Volume analysis by Health & Wellness consumer benefits, 2016 59

Figure 37: Leading companies in the Health & Wellness market by value, 2016-Nuts and Seeds 60

Figure 38: Leading companies in the Health & Wellness market by value, 2016-Popcorn 60

Figure 39: Leading companies in the Health & Wellness market by value, 2016-Potato Chips 61

Figure 40: Leading companies in the Health & Wellness market by value, 2016-Pretzels 61

Figure 41: Packaging share and growth analysis by package material, 2011-2021 62

Figure 42: Use of package material by markets (in pack units), 2016 63

Figure 43: Packaging share and growth analysis by pack type, 2011-2021 64

Figure 44: Use of pack type by markets (in pack units), 2016 65

Figure 45: Packaging share and growth analysis by closure type, 2011-2021 66

Figure 46: Use of closure type by markets (in pack units), 2016 67

Figure 47: Packaging share and growth analysis by primary outer type, 2011-2021 68

Figure 48: Relative comparison of countries based on PEST analysis 70

Figure 49: Germany's GDP per capita, 2011-2016 73

Figure 50: Population growth in Germany, 2011-2016 74

Figure 51: Consumer Price Index, Germany, 2010-2016 75

Figure 52: Age Profile, Germany, 2016 76

Figure 53: Consumption of Savory Snacks by Gender, Germany, 2016 77

Figure 54: Consumption of Savory Snacks by age, Germany, 2016 78

Figure 55: Consumption of Savory Snacks by education, Germany, 2016 79

Figure 56: Consumption of Savory Snacks by urbanization, Germany, 2016 80

Figure 57: About GlobalData 109

List of Tables

Table 1: Volume share of Germany in the global and Western Europe Savory Snacks sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis by of Nuts and Seeds market categories, 2011-2021 16

Table 4: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16

Table 5: Value analysis of Popcorn market by categories, 2011-2021 18

Table 6: Volume analysis of Popcorn market by categories, 2011-2021 18

Table 7: Value analysis of Processed Snacks market by categories, 2011-2021 22

Table 8: Volume analysis of Processed Snacks market by categories, 2011-2021 23

Table 9: Brand Value and Volume-Savory Snacks sector, 2016 33

Table 10: Brand Value and Volume-Ethnic/Traditional Snacks market, 2016 37

Table 11: Brand Value and Volume-Meat Snacks market, 2016 38

Table 12: Brand Value and Volume-Nuts and Seeds market, 2016 39

Table 13: Brand Value and Volume-Popcorn market, 2016 41

Table 14: Brand Value and Volume-Potato Chips market, 2016 43

Table 15: Brand Value and Volume-Pretzels market, 2016 44

Table 16: Brand Value and Volume-Processed Snacks market, 2016 45

Table 17: Brand Value and Volume-Peanuts category 47

Table 18: Brand Value and Volume-Other Nuts and Seeds category 47

Table 19: Brand Value and Volume-Microwaveable Popcorn category 49

Table 20: Brand Value and Volume-Ready-to-Eat Popcorn category, 2016 49

Table 21: Brand Value and Volume-Unpopped Corn category, 2016 50

Table 22: Brand Value and Volume-Corn Chips category, 2016 51

Table 23: Brand Value and Volume-Extruded Snacks category, 2016 51

Table 24: Brand Value and Volume-Pork Scratchings category, 2016 52

Table 25: Brand Value and Volume-Tortilla Chips category, 2016 52

Table 26: Use of primary outer type by markets (in pack units), 2016 69

Table 27: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016) 77

Table 28: Consumption of Savory Snacks by age and markets (Kg Million, 2016) 78

Table 29: Consumption of Savory Snacks by education and markets (Kg Million, 2016) 79

Table 30: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016) 80

Table 31: Market Definitions 82

Table 32: Category Definitions 83

Table 33: Channel Definitions 84

Table 34: Health & Wellness: Product Attributes-Food Minus 85

Table 35: Health & Wellness: Product Attributes-Free From 86

Table 36: Health & Wellness: Product Attributes-Functional & Fortified 87

Table 37: Health & Wellness: Product Attributes-Naturally Healthy 88

Table 38: Health & Wellness: Product Attributes-Food Intolerance 89

Table 39: Health & Wellness: Consumer Benefits-Health Management 90

Table 40: Health & Wellness: Analysis by Consumer Benefits 91

Table 41: Health & Wellness: Consumer Benefits-Performance 92

Table 42: Market Value for Ethnic/Traditional Snacks-by category (EUR Million) 2011-2021 93

Table 43: Market Value for Ethnic/Traditional Snacks-by category (USD Million) 2011-2021 93

Table 44: Market Volume for Ethnic/Traditional Snacks-by category (Kg Million) 2011-2021 93

Table 45: Market Value for Meat Snacks-by category (EUR Million) 2011-2021 94

Table 46: Market Value for Meat Snacks-by category (USD Million) 2011-2021 94

Table 47: Market Volume for Meat Snacks-by category (Kg Million) 2011-2021 94

Table 48: Market Value for Nuts and Seeds-by category (EUR Million) 2011-2021 95

Table 49: Market Value for Nuts and Seeds-by category (USD Million) 2011-2021 95

Table 50: Market Volume for Nuts and Seeds-by category (Kg Million) 2011-2021 95

Table 51: Market Value for Popcorn-by category (EUR Million) 2011-2021 96

Table 52: Market Value for Popcorn-by category (USD Million) 2011-2021 97

Table 53: Market Volume for Popcorn-by category (Kg Million) 2011-2021 97

Table 54: Market Value for Potato Chips-by category (EUR Million) 2011-2021 98

Table 55: Market Value for Potato Chips-by category (USD Million) 2011-2021 98

Table 56: Market Volume for Potato Chips-by category (Kg Million) 2011-2021 98

Table 57: Market Value for Pretzels-by category (EUR Million) 2011-2021 99

Table 58: Market Value for Pretzels-by category (USD Million) 2011-2021 99

Table 59: Market Volume for Pretzels-by category (Kg Million) 2011-2021 99

Table 60: Market Value for Processed Snacks-by category (EUR Million) 2011-2021 100

Table 61: Market Value for Processed Snacks-by category (USD Million) 2011-2021 100

Table 62: Market Volume for Processed Snacks-by category (Kg Million) 2011-2021 101

Table 63: Components of change-by Market 102

Table 64: Savory Snacks Sales Distribution in Germany-by Markets (EUR Million), 2016 103

Table 65: Key Health & Wellness product attributes driving sales in Germany (EUR Million) 104

Table 66: Key Health & Wellness consumer benefits driving sales in Germany (EUR Million) 104

Table 67: Package Material (in Million pack units) 105

Table 68: Pack Type (in Million pack units) 105

Table 69: Closure Type (in Million pack units) 106

Table 70: Primary Outer Type (in Million pack units) 106

Table 71: Exchange Rates: (USD -EUR ), 2011-2021 107

Table 72: GDP Per Capita (EUR ) 107

Table 73: Population 107

Table 74: Consumer Price Index 107

Table 75: Age Profile (Millions of Persons) 108

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Germany, Ethnic/Traditional Snacks, Meat Snacks, Peanuts, Microwaveable Popcorn, Ready-to-Eat Popcorn, Unpopped Corn, Potato Chips, Pretzels, Corn Chips, Extruded Snacks, Pork Scratchings, Tortilla Chips, Cash & Carries & Warehouse Clubs, Convenience Stores, Food & Drinks Specialists, Hypermarkets & Supermarkets, eRetailers,

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