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FMCG Industry Business Confidence Report-H1 2017

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Single User License
USD 1950

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
USD 3900

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
USD 5850
  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies


The existing economic environment is stable for the FMCG industry, and customer confidence levels will remain positive during H1 2017. Survey results reveal that executives who operate in the Asia-Pacific and North America project a more favorable opinion about economic prospects in the region for H1 2017. In the US, a rise in personal disposable income and household spending, growing consumer confidence, fall in unemployment rate, expected rise in GDP growth rate, and positive prospects for oil prices, are identified as the key contributing factors to this favorable opinion. The FMCG industry is expected to record higher expenditure towards new product development and marketing & advertising in H1 2017. Moreover, executives who operate in North America highlighted a focus on improving operational efficiency over the next six months.

Key Findings

In total, 44% of survey respondents state that the current economic environment is stable, whereas 22% of respondents indicated that the economic condition is very favorable or favorable

The positive outlook towards company growth over the next six months is highest among executives with business operations in Europe

The majority of respondents with business operations in North America anticipate a significant increase in consumer confidence during the next six months

Globally, 39% of FMCG industry executives expect an increase of 2% to 5.99% in the supplier prices of ingredients during the next six months

Industry executives across the globe highlight the increasing tax burden and regulatory issues as pressing economical concerns that are likely to impact their company's performance over the next six months


Global Data's FMCG Industry Business Confidence Report examines executives' opinion about the business environment during H1 2017. It also highlights existing economic conditions, supplier price variations, sales performance, industry and company growth outlook, spending patterns, and key priorities. Additionally, the report provides information categorized by region.

What else does this report offer?

Current state of the global economy: examines prevailing economic conditions globally and across various regions

Company and industry growth outlook: provides industry executives' expectations towards the growth prospects of their company and the industry over the next six months

Change in customer confidence: analyzes FMCG industry executives' opinion about the change in customer confidence during H1 2017

Supplier prices projection: determines expected change in supplier prices across various categories and their impact on business confidence

Change in staff headcount and sales performance: tracks expected change in staff headcount and sales for H1 2017 among industry executives globally

Significant investment activities: highlights various areas in which industry executives intend to invest over the next six months

Business concerns: provides information about potential business concerns indicated by survey respondents for H1 2017

Key priorities: identifies the top priorities of industry executives operating in various regions

Reasons to Buy

Helps organizations to make effective business strategy decisions by knowing the prevailing business conditions and sentiment within the FMCG industry

Organizations will be supported in business expansion decisions by providing information about projected change in sales performance and supplier prices

Helps to improve operational efficiency of the organization by knowing about key priorities and the main concerns of FMCG industry executives

Helps to alter investment allocation by understanding key focus areas highlighted by survey respondents during H1 2017


Table Of Content



Definitions and abbreviations

Methodology and sample size

Respondent profile

Economic state, growth prospects, and consumer confidence

Existing economic environment

Industry and company growth outlook

Expected change in consumer confidence

Supplier prices, staff headcount, and sales performance

Supplier prices expectations

Anticipated change in staff head count and sales projections

Anticipated change in spend on key activities

Business concerns and organizational priorities

Level of concerns and expected impact

Significance of potential business priorities


List Of Figure

Figure 1: Current economic condition-Overall

Figure 2: Current economic condition-Region

Figure 3: Current economic condition-Those who operate and do not operate in a region

Figure 4: Industry and company growth prospects-Overall

Figure 5: Industry and company growth prospects-Overall-In detail

Figure 6: Industry and company growth prospects-Region

Figure 7: Anticipated variation in consumer confidence-Overall

Figure 8: Anticipated variation in consumer confidence-Region

Figure 9: Projected change in supplier prices-Raw material-Overall and regional

Figure 10: Projected change in supplier prices-Semi-finished products-Overall and regional

Figure 11: Projected change in supplier prices-Packaging-Overall and regional

Figure 12: Projected change in supplier prices-Ingredients-Overall and regional

Figure 13: Staff headcount and sales outlook-Regional

Figure 14: Expenditure projection on key activities-Overall

Figure 15: Top five business concerns-Region

Figure 16: Business concerns-Overall and regional-A

Figure 17: Business concerns-Overall and regional-B

Figure 18: Business concerns-Overall and regional-B

Figure 19: Top five organizational priorities-Region

Figure 20: Organizational priorities-Overall and region

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Mondelez Britannia Industries Hochland Franklin Foods Nestle DuPont General Mills Roquette Fonterra