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Hot topic: Free From, 2018

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Hot topic: Free From, 2018

Summary

"Hot topic: Free From, 2018", report offers comprehensive insight and analysis of the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues affecting the market, strategies for success, key trends, retailer and brand comparisons, retailer case studies, and consumer data.

The report focuses on gluten free, dairy free, refined sugar free, nut free and meat free food categories and diets. Consumer data is based on our 2018 UK free from survey, using a panel of 2,500 nationally representative consumers.

Free from growth is largely coming from previously underdeveloped categories, such as fresh and food-on-the-go products. Millennials are the largest proportion of free from consumers, and are also the demographic that purchase the greatest proportion of food-on-the-go and fresh produce.

With convenience space at a premium, ranges need to be efficiently stocked and carefully curated, giving priority to the most commonly purchased items. However, as the number of people eating speciality diets increases, so will the demand for free from essentials and everyday food categories.

Scope

The most popular free from diet followed by consumers in the UK is a vegetarian diet (7.4%); vegan though, is the least popular (2.2%).

34.2% of consumers follow a specific diet because they think it is healthier.

Free from shoppers are more likely to shop online, compared to those not shopping for a dietary requirement. This is because there is greater choice online and it is easier to shop.

Reasons to buy

Using our main issues and key trends, understand which subsectors and formats are the strongest performing to ensure more focus and investment in these winning product areas.

Gain insight into which formats consumers prefer to shop for free from products as well as which retailers are already successfully doing this.

Understand free from shoppers' purchasing habits and preferences, and what influences their retailer selection in order to drive spend.

READ MORE

Table Of Content

Scope

Table of Contents

The hot issues

Market drivers

Strategies for success

Main issues

Key trends

Retailer comparison

Brand comparison

Consumer insights

Methodology

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

Sainsbury's

Ocado

Waitrose

Aldi

Lidl

Planet Organic

Amazon

Holland & Barrett

Tesco

ASDA

Marks & Spencer

Co-op

Costa

M&S Cafe

Starbucks

Morrisons

Hot topic: Free From, 2018

Summary

"Hot topic: Free From, 2018", report offers comprehensive insight and analysis of the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues affecting the market, strategies for success, key trends, retailer and brand comparisons, retailer case studies, and consumer data.

The report focuses on gluten free, dairy free, refined sugar free, nut free and meat free food categories and diets. Consumer data is based on our 2018 UK free from survey, using a panel of 2,500 nationally representative consumers.

Free from growth is largely coming from previously underdeveloped categories, such as fresh and food-on-the-go products. Millennials are the largest proportion of free from consumers, and are also the demographic that purchase the greatest proportion of food-on-the-go and fresh produce.

With convenience space at a premium, ranges need to be efficiently stocked and carefully curated, giving priority to the most commonly purchased items. However, as the number of people eating speciality diets increases, so will the demand for free from essentials and everyday food categories.

Scope

The most popular free from diet followed by consumers in the UK is a vegetarian diet (7.4%); vegan though, is the least popular (2.2%).

34.2% of consumers follow a specific diet because they think it is healthier.

Free from shoppers are more likely to shop online, compared to those not shopping for a dietary requirement. This is because there is greater choice online and it is easier to shop.

Reasons to buy

Using our main issues and key trends, understand which subsectors and formats are the strongest performing to ensure more focus and investment in these winning product areas.

Gain insight into which formats consumers prefer to shop for free from products as well as which retailers are already successfully doing this.

Understand free from shoppers' purchasing habits and preferences, and what influences their retailer selection in order to drive spend.

READ MORE

Scope

Table of Contents

The hot issues

Market drivers

Strategies for success

Main issues

Key trends

Retailer comparison

Brand comparison

Consumer insights

Methodology

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Companies

Sainsbury's

Ocado

Waitrose

Aldi

Lidl

Planet Organic

Amazon

Holland & Barrett

Tesco

ASDA

Marks & Spencer

Co-op

Costa

M&S Cafe

Starbucks

Morrisons