Hot Topic: Frozen Food - 2018

Hot Topic: Frozen Food - 2018

  • Products Id :- VR0183SR
  • |
  • Pages: 35
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Hot Topic: Frozen Food-2018


"Hot Topic: Frozen Food-2018", report provides in-depth analysis of the following: the hot issues affecting the market, strategies for success, key trends, retailer profiles, and consumer data. Consumer data is based on our 2018 frozen food survey, using a panel of 2,000 nationally representative UK consumers.

This report offers comprehensive insight into the frozen food market in the UK, analysing the market drivers and inhibitors, the major players, the main trends, and consumer attitudes.


- Older shoppers remain more likely to purchase frozen food, but tend to spend a lower proportion of their total food spend on frozen goods than younger shoppers. 78.1% of 55+ frozen shoppers spend less than 20.0% of food spend on frozen.

- Females are more likely to purchase frozen food than males, and are motivated by frozen food lasting longer (58.4%) and having frozen food 'just in case' (64.8%).

- 22.1% of shoppers buy frozen food from a different supermarket than their usual grocer, driven by range (62.5%) and price (43.1%).

- Non-food retailers are growing their frozen food proposition through acquisitions and partnerships with frozen food specialists, with The Range trialling Iceland concessions and B&M purchasing Heron Foods.

Reasons to buy

- Determine the market drivers and inhibitors, including premiumisation, quality perception and social media, in order to gather insight into strategies for future success.

- Understand how non-food retailers are pushing into the frozen food market with concessions, partnerships and acquisitions, providing you with a clearer view of how market changes will present opportunities for expanding relationships.

- Learn the differences in demographic behaviour within frozen food, and why older shoppers remain more likely to purchase frozen goods, allowing you to better tailor product ranges to maximise sales.

- Recognise consumer motivators within frozen food and learn why a high proportion of shoppers switch for frozen food purchases, providing a basis for you to create strategies that help retain customers.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents


Market drivers and inhibitors in frozen food

Strategies for success

Main issues in frozen food:

Non-food discounters are growing their frozen proposition through acquisitions and partnerships

Consumers are willing to increase shopping time, and number of visits, to decrease overall spend

Listeria outbreak

CO2 shortage

Category dynamics, market size, 2013-2023e


The Big Four-Tesco, Sainsbury's, ASDA, Morrisons

The discounters-Aldi and Lidl

The frozen food specialists-Iceland and Farmfoods

Retailer comparison-future outlook to 2019



Consumer purchase penetration

Frozen food purchase frequency

Consumer purchase penetration by sub-category

Frozen food as a proportion of total food & grocery spend

Purchase motivators for frozen food

Retailer usage for frozen food

Proportion of consumers changing retailer to buy frozen food

Motivators for switching retailer for frozen food purchases

Consumer dietary requirements

Consumer purchase penetration by diet

Consumer improvement suggestions for frozen food departments

Motivators for not purchasing frozen food


Consumer survey information

List of Figures

Frozen food market size and growth rates, 2013-23e

Frozen food consumer penetration, split by demographic and geographical region

Frozen food purchase frequency, split by demographics

Frozen food sub-category consumer penetration

Frozen food as a proportion of total grocery spend, split by demographic

Retailer usage by frozen food shoppers and percentage of shoppers that use this retailer for their usual shop

Consumer data for switching of retailers in frozen food

Consumer penetration for those that follow a particular dietary regime

Frozen food consumer penetration, split by specific dietary regime

List of Tables

Proportion of retailers' shoppers who switched to Iceland and Farmfoods for frozen food

Market size growth rates by inflation and volume, 2013-23e

Retailer comparison-future outlook to 2019

Motivators for purchasing frozen food, split by demographic

Motivators for switching retailer when purchasing frozen food, split by demographic

Improvement suggestions for frozen food departments, split by demographic

Motivators for not purchasing frozen food

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]






Heron Foods



Marks & Spencer





The Range


Acquisitions, Ageing population, CO2 Shortage, Concessions, Convenience, Creative packaging, Food, Freezer space, Frozen food, Grocery, Listeria, Market sizing, Mergers, Non-grocers, Partnerships, Premiumisation, Product tailoring, Quality perception, Social media, Switching retailers

select a license
Single User License
USD 900 INR 62253
Site License
USD 1800 INR 124506
Corporate User License
USD 2700 INR 186759



The report was very informative and gives me an interesting view on the Indian market....

We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help...

I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again...

I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ...

The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]