Consumer and Market Insights: Bakery and Cereals in Mexico

Consumer and Market Insights: Bakery and Cereals in Mexico

  • Products Id :- CS3046MF
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  • Pages: 147
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Executive Summary

The Bakery and Cereals market in Mexico is forecast to register growth in value as well as volume terms during 2015-2020. Bread and Rolls category has the highest volume share in the overall Bakery and Cereals market, while the Energy Bars category is forecast to register fastest value growth during 2015-2020. Rising weight consciousness among consumers is fueling interest in Bakery and Cereal products with 'low-fat' and 'low-calorie' claims. Further, the country's large young working population and their busy lifestyles drive the need for convenient and portable Bakery and Cereal products.

Key Findings

- The Bakery and Cereals market in Mexico is expected to grow at a CAGR of 3.4% during 2015-2020.

- The Mexican consumers are opting for value for money products in the Bakery and Cereals market.

- The Breakfast Cereals category is expected to register maximum gain in market share during 2015-2020.

- Food and Drinks Specialists and Hypermarkets and Supermarkets are the leading distribution channels in the Mexican Bakery and Cereals market.

- The Morning Goods category has the highest private label penetration in Mexico's Bakery and Cereals market.

- Flexible Packaging is the most commonly used packaging material in the Mexican Bakery and Cereals market.


Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



- Report Scope

Country Context

- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

- Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

- Value and volume analysis for the Mexican Bakery and Cereals market

- Impact of exchange rate fluctuations on the Mexican Bakery and Cereals market

- Degree of trade up/down in the Indian Bakery and Cereals market

- Volume analysis by category

- Market value and growth rates, by category

- Historic and forecast value analysis by category

- Winners and losers by categories with change in market share

- Segment share in a category (value terms) and change in market share

- Volume consumption analysis by gender, age, education and urbanization - at category level

- Inter-country comparison of average price per kg by category

- Top variants and pack size distribution analysis

- Retailer price dynamics

Retail Landscape and Key Distribution Channels

- Leading retailers in the Mexican Food market

- Leading distribution channels (value terms) in the Mexican Bakery and Cereals market

- Leading distribution channels ((value terms) by category

Competitive Landscape

- Market share of leading brands (in value and volume terms) by category and segment

- Penetration of private label by category in the Mexican Bakery and Cereals market

- Private label growth (in value terms) compared to brands

Health and Wellness analysis

- Value of Health & Wellness claims by category

- Key Health & Wellness product attributes driving sales

- Key Health & Wellness consumer benefits driving sales

- Key Health & Wellness companies and market share


- Bakery and Cereals market by type of packaging material/container (in volume terms)

- Bakery and Cereals market by type of packaging closure/outer (in volume terms)

- Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

- Canadean's consumer trend framework and explanation of the sub-trends

- For key trends in the Mexican Bakery and Cereals market:

- How the trend is influencing consumption in the Mexican Bakery and Cereals market

- How to target the trend in the Mexican Bakery and Cereals market

- How the trend will evolve in the Mexican Bakery and Cereals market

- Key target demographic and the rate at which the trend will evolve

- What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

- New products launched in the Mexican Bakery and Cereals market


- Country context

- Category value and volume data

- Consumer Demographics data

- Sector Overview

- Segment data

- Health & Wellness data

- Packaging data

- Category definitions

- Segment definitions

- Channel definitions

- Health & Wellness definitions

- Explanation of sub-trends

- Methodology

- About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior - Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 16: Packaging analysis - key packaging material, container, closure and outer type, 2015

Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators - overall food value and volume, 2015

Table 2: Market value analysis in MXN and USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to MXN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

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Carozzi S.A.


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S.A. De C.V.


Cereal Partners Worldwide S.A.

Grupo IndMexicotrial Vida

S.A. DE C.V.

Bright Food (Group) Co.


Nestle S.A.

Post Holdings Inc


Dare Foods Limited


Galletas Gullon S.A.


Mrs. Fields Gifts Inc.



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