Consumer and Market Insights: Bakery and Cereals in Thailand

Consumer and Market Insights: Bakery and Cereals in Thailand

  • Products Id :- CS3063MF
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  • Pages: 139
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Executive Summary

The Bakery and Cereals market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by an increasing GDP per Capita and a large young working age population. Cakes, Pastries and Sweet Pies is the leading value category and the Energy Bars category is forecast to register the fastest growth during 2015-2020. Bakery and Cereals consumption among Thais is mainly influenced by the Wellbeing and the Fresh, Natural and Pure consumer trends.

Key Findings

- Of the eleven categories analyzed, Energy Bars is forecast to be the fastest growing value category, registering a CAGR of 5.0% during 2015-2020

- Older consumers and Kids and Babies are the key cohorts for Bread and Rolls consumption

- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Bakery and Cereals distribution in Thailand

- General Mills and the Kellogg Company are the leading market players in the country

- Thai consumers prefer Bakery and Cereals products that are free-from artificial ingredients


Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



- Report Scope

Country Context

- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

- Retail and foodservice figures - Key Takeaways

Market Overview and Consumer Demographics

- Value and volume analysis for Thailand's Bakery and Cereals market

- Impact of exchange rate fluctuations on Thailand's Bakery and Cereals market

- Degree of trade up/down in Thailand's Bakery and Cereals market

- Volume analysis by category

- Market value and growth rates, by category

- Historic and forecast value analysis by category

- Winners and losers by categories with change in market share

- Segment share in a category (value terms) and change in market share

- Volume consumption analysis by gender, age, education and urbanization - at category level

- Average category level pricing

Retail Landscape and Key Distribution Channels

- Leading retailers in Thailand's Food market

- Leading distribution channels (value terms) in Thailand's Bakery and Cereals market

- Leading distribution channels ((value terms) by category

Competitive Landscape

- Market share of leading brands (in value and volume terms) by category and segment

- Penetration of private label by category in Thailand's Bakery and Cereals market

- Private label growth (in value terms) compared to brands

Health and Wellness analysis

- Value of Health & Wellness claims by category

- Key Health & Wellness product attributes driving sales

- Key Health & Wellness consumer benefits driving sales

- Key Health & Wellness companies and market share


- Bakery and Cereals market by type of packaging material/container (in volume terms)

- Bakery and Cereals market by type of packaging closure/outer (in volume terms)

- Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

- Canadean's consumer trend framework and explanation of the sub-trends

- For key trends in Thailand's Bakery and Cereals market:

- How the trend is influencing consumption in Thailand's Bakery and Cereals market

- How to target the trend in Thailand's Bakery and Cereals market

- How the trend will evolve in Thailand's Bakery and Cereals market

- Key target demographic and the rate at which the trend will evolve

- What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

- New products launched in Thailand's Bakery and Cereals market


- Country context

- Category value and volume data

- Consumer Demographics data

- Sector Overview

- Segment data

- Packaging data

- Category definitions

- Segment definitions

- Channel definitions

- Health & Wellness definitions

- Explanation of sub-trends

- Methodology

- About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior - Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Bakery and Cereals market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis - key packaging material, container, closure and outer type, 2015

Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators - overall food value and volume, 2015

Table 2: Market value analysis in THB and USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to THB

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (THB and USD) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

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General Mills Inc.,Kim Chua Group Co. Ltd.

Artisanal Producers


C&W Interfoods Co Ltd

C.P. Retailing,

And Marketing Co. Ltd.

European Foods PCL

President Bakery PCL

Bio-Familia AG

Bright Food (Group) Co. Ltd.

C. Hahne Muhlenwerke Gmbh & Co. Kg

Cereal Partners Worldwide S.A.

Pepsico Inc.


Dorset Cereals Ltd

Nature's Path Foods

Useful Food Co.,Ltd.

Orion Confectionery Co Ltd.

S&P Syndicate Public Company Limited

Xongdur Thai Organic Food Co.,Ltd.

A. Loacker Ag

Bahlsen Gmbh & Co. Kg

Campbell Soup Company

Ezaki Glico co.


Friendship Co. Ltd.

JG Summit Holdings Inc.

Kraft Foods Group Inc.

Lotte Co. Ltd.

Monde Nissin Corporation

Mondelez International Inc

Pt. Mayora Indah Tbk

Thai President Foods Public Company Limited.

Unilever Plc

Walkers Shortbread Ltd.

Munchy's Group

Perfect Food Manufacturing (M) Sdn. Bhd.Hup Seng Perusahaan Makanan (M) Sdn. Bhd

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