Consumer and Market Insights: Meat in Bulgaria

Consumer and Market Insights: Meat in Bulgaria


  • Products Id :- CS3425MF
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  • Pages: 67
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Executive Summary

The Meat market in Bulgaria is forecast to grow at a CAGR of 5.7% in value terms during 2015-2020. The Fresh Meat (Counter) category has the highest volume share while the Ambient Meat category is forecast to register fastest value growth among all categories. Urban consumers account for the majority of Frozen Meat consumption. Hypermarkets and Supermarkets is the leading distribution channel in the Bulgarian Meat market. Film is the most commonly used closure type in the Bulgarian Meat market.

Key Findings

- The Ambient Meat category is forecast to register the fastest value and volume growth during 2015-2020.

- The Fresh Meat (Counter) category is the leading value category in the overall Meat market.

- The Lamb segment is expected to gain maximum share growth within the Cooked Meats - Packaged category.

- Urban consumers account for the majority of Frozen Meat consumption.

- Hypermarkets and Supermarkets is the leading distribution channel in the Bulgarian Meat market.

- DUC and Fragedo are the popular brands in the 'Chilled Raw Packaged Meat - Whole Cuts' category.

Synopsis

Canadean's Consumer and Market Insights report on the Meat market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

- Report Scope

Country Context

- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

- Value and volume analysis for Bulgaria's Meat market

- Impact of exchange rate fluctuations on Bulgaria's Meat market

- Volume analysis by category

- Market value and growth rates, by category

- Historic and forecast value analysis by category

- Winners and losers by categories with change in market share

- Segment share in a category (value terms) and change in market share

- Average category level pricing

- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels

- Leading retailers in Bulgaria's Food market

- Leading distribution channels (value terms) in Bulgaria's Meat market

- Leading distribution channels (value terms) by category

Competitive Landscape

- Market share of leading brands (in value terms) by category and segment

Packaging

- Meat market by type of packaging material/container (in volume terms)

- Meat market by type of packaging closure (in volume terms)

- Meat market by type of packaging, forecast (in volume terms)

Innovation examples

- New products launched in European Meat market

Appendix

- Country context

- Category value and volume data

- Consumer Demographics data

- Sector Overview

- Segment data

- Packaging data

- Category definitions

- Segment definitions

- Channel definitions

- Methodology

- About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Meat market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value), 2015

Figure 13: Packaging analysis -key packaging material, container and closure, 2015

Figure 14:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators -overall food value and volume, 2015

Table 2: Market value analysis in BGN and USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to BGN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Bella Bulgaria S.A.

Boni Holding S.A

Bravo Ltd

Gradus Ltd

Dimitar Madjarov

EKO MES SLtd

Delikates Zhitnitsa

KEN JSC

SAMI-M

Tandem - V

OOD

Meso

delikatesi & vino OOD

Karol-FernandezMeat

GOLDEN GATE MEAT COMPANY

BROTHERS KARTEVI

DUC

Fragedo

Ameta Holding

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