Consumer and Market Insights: Meat in Singapore

Consumer and Market Insights: Meat in Singapore


  • Products Id :- CS3457MF
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  • Pages: 71
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Executive Summary

High per capita income is driving the Meat market in Singapore. The market is being led by the 'Chilled Raw Packaged Meat - Whole Cuts' category while the Cooked Meats - Packaged category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the country. Tulip Food Company A/S and Amoy Canning Corporation (Singapore) Ltd. are the leading players in the Singaporean Meat market.

Key Findings

- The Meat market in Singapore is forecast to grow at a CAGR of 1.8% during 2015-2020 in value terms.

- Singaporean consumers are opting for value for money products in the Meat market.

- The 'Chilled Raw Packaged Meat - Whole Cuts' category is expected to gain market share during 2015-2020.

- Older Young Adults account for the majority of Cooked Meats - Counter consumption.

- Hypermarkets and Supermarkets is the leading distribution channel in the Singaporean Meat market.

- Frangosul and Porkee are the most popular Frozen Meat brands in Singapore.

Synopsis

Canadean's Consumer and Market Insights report on the Meat market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

Reasons To Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

- Report Scope

Country Context

- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics

- Value and volume analysis for Singapore's Meat market

- Impact of exchange rate fluctuations on Singapore's Meat market

- Degree of trade up/down in Singapore's Meat market

- Volume analysis by category

- Market value and growth rates, by category

- Historic and forecast value analysis by category

- Winners and losers by categories with change in market share

- Segment share in a category (value terms) and change in market share

- Average category level pricing

- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels

- Leading retailers in Singapore's Food market

- Leading distribution channels (value terms) in Singapore's Meat market

- Leading distribution channels (value terms) by category

Competitive Landscape

- Market share of leading brands (in value terms) by category and segment

- Penetration of private label by category in Singapore's Meat market

- Private label growth (in value terms) compared to brands

Packaging

- Meat market by type of packaging material/container (in volume terms)

- Meat market by type of packaging closure/outer (in volume terms)

- Meat market by type of packaging, forecast (in volume terms)

Innovation examples

- New products launched in the Asian Meat market

Appendix

- Country context

- Category value and volume data

- Consumer Demographics data

- Sector Overview

- Segment data

- Packaging data

- Category definitions

- Segment definitions

- Channel definitions

- Methodology

- About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Meat market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Packaging analysis -key packaging material, container, closure and outer type, 2015

Figure 17:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators -overall food value and volume, 2015

Table 2: Market value analysis in SGD and USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to SGD

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by category, 2015

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Goh Joo Hin Pte Ltd

Tulip Food Company A/S

Amoy Canning Corporation (Singapore) LTD.

Yit Hong Pte Ltd.

QAF Ltd.

Golden Bridge - Foods Manufacturing Pte Ltd

Hormel Foods Corporation

Ballgus

Stanbroker

Argyle Prestige Meats

BRF S.A.

Porkee Sausage

Group Doux

Seara Group

Singapore Food Industries

Ben Foods(S) Pte Ltd.

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