Opportunities in the Latin American Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Latin American Meat Sector: Analysis of Opportunities Offered by High Growth Economies


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Executive Summary

Opportunities in the Latin American Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

This report brings together multiple data sources to provide a comprehensive overview of the Latin American Meat sector. It includes market overview, high growth country analysis, health & wellness analysis, top brands, key distribution channels, packaging formats and case studies.

Although Latin America holds a smaller value share in the global Meat sector, it is forecast to witness the highest volume growth during 2016-2021

Fresh Meat (Counter) is the largest market in the Latin American Meat sector, followed by Chilled Raw Packaged Meat-Whole Cuts and Chilled Raw Packaged Meat-Processed markets

Amongst the different high potential countries in Latin America, Brazil is the largest market in terms of value sales, while Colombia is expected to grow at the fastest pace during 2016-2021

An expanding middle-class population and a large number of youngsters who are willing to experiment with new varieties of Meat products are the major market growth drivers in Brazil

The recent scandal in Brazil (sale/export of expired Meat products) has augmented the importance of trust and transparency with respect to ingredient sources as well as nutrient content. Such instances dent consumer confidence, making them reluctant to choose processed Meat brands.

Sera, Aurora, Minerva, Sadia ,and Friboi are the leading brands in the Latin America Meat sector

Hypermarkets & Supermarkets is the most popular channel for Meat in Latin America

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin America (LATAM) Meat sector. It includes analysis on the following-

Market overview: Includes sector size, market size and growth analysis by markets

Change in consumption: Provides a shift in the consumption of Meat by markets across different countries in the Latin America region.

High potential countries: Provides Risk-Reward analysis of 6 countries across the Latin America region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.

Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat in 2016. It also covers the market share of leading companies offering Meat with Health & Wellness attributes in the same year.

Brand Analysis: Provides an overview of leading brands in the Latin America region, besides analyzing the growth of private labels in the region.

Key distribution channels: Provides analysis on the leading distribution channels in the global Meat sector in 2016. It covers five distribution channels-Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include-Cash & Carries and Warehouse Clubs, 'Dollar Stores', e-Retailers, and General Retailers.

Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, containers, closures, and outer types based on the volume sales (by pack units) of Meat.

Reasons to buy

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.

The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates



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Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

Market Size in Context-Latin America compared to other regions

Growth analysis by region

Growth Analysis by country

Growth Analysis by Market

3. Identifying high potential countries in Latin America

High potential countries in Latin America

Identifying high potential countries-Methodology

Identifying high potential countries-Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Latin America)

High potential countries in Latin America-Overview

Growth Contribution Analysis by Country

Share of Meat compared to other Food sectors

Change in consumption levels by country and markets

Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Latin America)

Chile

Colombia

Argentina

Brazil

6. Success Stories

7. Company and Brand Analysis

Brand Share analysis in the Meat sector

Top companies in Latin American Meat sector

Top brands in Latin American Meat sector

Private Label penetration in the Meat sector

8. Health & Wellness Analysis

Health & Wellness Analysis-Overview

Health & Wellness Analysis-Growth contribution by country

Health & Wellness Analysis-Key product attributes and consumer benefits

Leading Health & Wellness brands by market share

9. Key Distribution Channels

Leading Distribution Channels by countries

Leading Distribution Channels by categories

10. Key Packaging Formats

Growth analysis by key packaging material and container type

Growth analysis by closure type and outer type

11. Challenges and Future Outlook

Key Challenges

Future Outlook

12. Appendix

List of Figures

Year-on-year value growth analysis by region (2016-2021)

Year-on-year volume growth analysis by region (2016-2021)

Value and volume growth analysis by country (2016-2021)

Value and volume growth analysis by market (2016-2021)

Country level contribution to the growth by Markets in the Latin Americam region, 2016-2021

Chile Meat-Demographic Analysis

Colombia Meat-Demographic Analysis

Argentina Meat-Demographic Analysis

Brazil Meat-Demographic Analysis

Country level contribution to the growth of H&W Market in the Latin American region, 2016-2021

Key packaging material volume (units) share, 2016

Unit volume growth by packaging material (2011-2021)

Key container type volume (units) share, 2016

Unit volume growth by container type (2011-2021)

Key closure type volume (units) share, 2016

Unit volume growth by closure type(2011-2021)

Key outers volume (units) share, 2016

Unit volume growth by outers (2011-2021)

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2016-2021

Identifying high potential countries-Risk, reward and opportunity analysis

High potential countries in Latin America-Overview

Value share of Meat sector as a proportion of overall food by country

Change in consumption by market within Meat (value terms), 2016-2021

Per Capita Consumption in Latin America and high potential countries, 2016

Per Capita Expenditure in Latin America and high potential countries, 2016

Chile Meat-Overview, % value share by market, 2016

Colombia Meat-Overview % value share by market, 2016

Argentina Meat-Overview % value share by market, 2016

Brazil Meat-Overview % value share by market, 2016

Leading brands in the Latin American Meat Sector and Markets by value, 2016

Leading companies in the Latin American Meat Sector by value sales (US$ million), 2016

Leading Brands (including Private label) in the Latin American Meat Sector by value sales (US$ million), 2016

Private Label penetration in the Meat sector

Health & Wellness value and its share in overall sales, 2011-2021

Share of product attributes and consumer benefits in high potential countries Latin America, 2016

Leading Health & Wellness companies with market share by Meat markets (2016)

Leading Distribution Channels in the Latin American region by countries, 2016

Leading Distribution Channels in the Latin American region by categories, 2016

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Tyson Foods, Minerva, Kurson Kosher, Jbs, Cargill, BRF, Aurora Alimentos, Alfa group

Meat, Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, volume share, value share

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