Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies


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Executive Summary

Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Prepared Meals sector. It includes market overview, high growth country analysis, health & wellness analysis, top brands, key distribution channels, packaging formats and case studies.

The Western Europe Prepared Meals sector is the largest in terms of both market value and volume compared to other regions in the world

Ready Meals is the largest market in the Western Europe Prepared Meals sector, followed by Pizza and Meal Kits markets.

Amongst the different high potential countries in Western Europe, Italy is the largest and fastest growing market in terms of value sales.

The Western Europe Prepared Meals sector is driven by rising demand for convenience foods on the back of hectic lifestyles led by Western Europeans

Slow economic growth in many Western European countries and rising food safety concerns on the back of the recent Horse Meat scandal in the UK are the major challenges for manufacturers of Prepared Meals.

Frosta, Ristorante, Erasco, Iglo, and Maggi are the leading brands in the Western Europe Prepared Meals sector

Hypermarkets & Supermarkets is the most popular channel for Prepared Meals in Western Europe

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Prepared Meals sector. It includes analysis on the following-

Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions

Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in the Western European region.

High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Western European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure

Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.

Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in the Western European region, in 2016. It also covers the market share of leading companies offering Prepared Meals with health and wellness attributes in the same year.

Brand Analysis: Provides an overview of leading brands in the Western European region, besides analyzing the growth of private labels in the region.

Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in the Western European region, in 2016. It covers five distribution channels-Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include-Cash & Carries and Warehouse Clubs, 'Dollar Stores', e-Retailers, and General retailers.

Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.

Reasons to buy

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.

The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates



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Table of Contents

1.Executive summary

2. Market size and growth analysis (Regional analysis ) Market Size Analysis-Western Europe compared to other regions

Growth analysis by region

Growth Analysis by country

3.Identifying high potential countries in Western Europe High potential countries in Western Europe

Identifying high potential countries-Methodology

Identifying high potential countries-Risk, reward and opportunity analysis

4. Market size and growth analysis ( High potential countries in Western Europe) High potential countries in Western Europe-Overview

Growth contribution analysis by country (1/2)

Growth contribution analysis by country (2/2)

Value share of Prepared Meals sector as a proportion of overall food by country, 2016

Change in consumption levels by country and Prepared Meals sectors

Per Capita Consumption and Expenditure Analysis

5. Country Profiles (High potential countries in Western Europe) The Netherlands

Italy

Ireland

Austria

6. Success Stories Prepared Meals in Western Europe: Case studies

7. Company and Brand Analysis

Brand Share Analysis in the Prepared Meals sector

Leading companies in West European Prepared Meals

Leading Brands in West European Prepared Meals

Private Label penetration in the Prepared Meals sector

8. Health & Wellness Analysis

Health & Wellness Analysis-Overview

Health & Wellness market growth analysis by country

Health & Wellness Analysis-Key product attributes and consumer benefits

Leading Health & Wellness companies by market share

9. Key Distribution Channels

Leading distribution channels by countries

Leading distribution channels by categories

10. Key Packaging Formats

Growth analysis by key packaging material and container type

Growth analysis by closure type and outers

11. Challenges and Future Outlook

Key challenges

Future Outlook

12. Appendix

List of Figures

Value growth analysis by region (2016-2021)

Volume growth analysis by region (2016-2021)

Value and volume growth analysis by country (2016-2021)

Top four high potential countries in Western Europe

Country level contribution to the growth of Meal Kits Market in Western Europe, 2016-2021

Country level contribution to the growth of Pizza Market in Western Europe, 2016-2021

Country level contribution to the growth of Ready Meals Market in Western Europe, 2016-2021

The Netherlands-Demographic Analysis

Italy-Demographic Analysis

Ireland-Demographic Analysis

Austria-Demographic Analysis

Leading companies in the West European Prepared Meals Sector by value sales (US$ million), 2016

Leading companies in the West European Prepared Meals sector by value sales (US$ million), 2016

Leading Brands (including Private label) in the West European Prepared Meals Sector by value sales (US$ million), 2016

Leading countries on the basis of attribute share (2016)

Key packaging material volume (units) share, 2016

Unit volume growth by packaging material (2011-2021)

Key container type volume (units) share, 2016

Unit volume growth by container type (2011-2021)

Key closure type volume (units) share, 2016

Unit volume growth by closure type (2011-2021)

Key outers volume (units) share, 2016

Unit volume growth by outers (2011-2021)

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2016-2021

High potential countries in Western Europe-Overview

Value share of Prepared Meals sector as a proportion of overall food by country, 2016

Change in consumption levels by country and Prepared Meals sectors

Leading brands in the West European Prepared Meals Sector and Markets by value, 2016

Private Label penetration in the Prepared Meals sector

Health & Wellness Analysis-Overview

Leading countries on the basis of attribute share (2016)

Leading Health & Wellness companies (value share) by markets-Prepared Meals sectors (2016)

Leading Distribution Channels by countries

Leading Distribution Channels by categories

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Unilever, Nestle, Iglo Foods, Heristo, HJ Heinz, Fleury Michon, Findus Group, Frosta, Dr August Oetkar, Continental Foods

Prepared Meals, Meal Kits, Pizza, and Ready Meals, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, volume share, value share

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