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Consumer and Market Insights: Savory Snacks in Brazil

Consumer and Market Insights: Savory Snacks in Brazil


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Executive Summary

Brazil is the smallest market by volume among the BRIC economies; however, it is forecast to show fast growth at a CAGR of 5.8% over 2015-2020. Consumers' desire for products to accompany moments of fun drives demand for Savory Snacks, especially in the Potato Chips and Popcorn categories. In 2015, private label penetration was at one tenth of the market; however, it will increase as consumers consider own brands competing with brands on taste and sophistication rather than just price points exclusively.

Key Findings

Brazilian men have more Savory Snacks occasions both as a group and per capita

Across all categories, private label penetration is the highest in Ethnic/Traditional Snacks

The desire for relaxation accounts for a one-quarter of Savory Snacks consumption volume in Brazil

Across all the age groups, the need for value is the strongest among Mid-Lifers

Synopsis

Canadean's Consumer and Market Insights: Savory Snacks in Brazil identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Brazil-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Brazil's Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Brazilian Savory Snacks market

Impact of exchange rate fluctuations on the Brazilian Savory Snacks market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Price per Kg by category

Top variants and pack size distribution analysis

Retailer price dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in the Brazilian Food market

Leading distribution channels (value terms) in the Brazilian Savory Snacks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Brazilian Savory Snacks market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Savory Snacks market by type of packaging material/container (in volume terms)

Savory Snacks market by type of packaging closure/outer (in volume terms)

Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Brazilian Savory Snacks market

Private Label consumption occasions by age and gender in the Brazilian Savory Snacks market

Under/Over-consumption levels in the Brazilian Savory Snacks market by gender and age

Consumption frequency by type of consumer in the Brazilian Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Brazilian Savory Snacks market

Consumer trend analysis

Canadian's consumer trend framework and explanation of the sub-trends

For key trends in Brazilian Savory Snacks market:

How the trend is influencing consumption in the Brazilian Savory Snacks market

How to target the trend in the Brazilian Savory Snacks market

How the trend will evolve in the Brazilian Savory Snacks market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Brazilian Savory Snacks market in the future

Examples of New Product Development

New products launched in the Brazilian Savory Snacks market

New products launched in global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the Brazilian Savory Snacks market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology.

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4:Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7:Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Savory Snacks, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by categories, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Value of key Health & Wellness claims, by category, 2010-2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis-key packaging material, container, closure, outer type, 2015

Figure 18: Growth in key packaging material, container, closure, outer type, 2015-2020

Figure 19: Consumption occasions by gender and age, 2015

Figure 20: Private label occasions by gender and age, 2015

Figure 21: Heavy, medium, or light consumption by gender, 2015

Figure 22: Heavy, medium, or light consumption by age, 2015

Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 24: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 25: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to R$

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category, 2015-2020

Table 7: Segment level analysis by category, 2015

Table 8: Average price per kg comparison by categories

Table 9: Retailer price dynamics (includes % difference from average price)

Table 10: Leading retailers

Table 11: Leading brands by segments, 2015

Table 12: Leading brands by category, 2015

Table 13: Key Health & Wellness product attributes driving sales, 2015

Table 14: Key Health & Wellness consumer benefits driving sales, 2015

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Alimenty

BRF S.A

Camil Group

Cascaju Agroindustrial SA

Cashews Royale

Chinezinho

Companhia Brasileira de Distribuicao

Dr. August Oetker KG

Dr. Schar UK Ltd

General Mills Inc.

Hikari Industria e Comercio Ltda

Iracema

Pandurata Alimentos Ltda

Paulig Group

PepsiCo

Inc.

Santa Helena

SantaLucia,S.A

Seitz glutenfrei GmbH

Snyder's-Lance Inc.

TheKelloggCompany

Unilever Plc.

Vandemoortele

Vapza Alimentos S.A.

Vega Foods

premiumization, indulgence, value, anchoring, relaxation, fun, novel, experience, aging populations, savory snacks, potato chips, processed snacks, meat snacks, pretzels, ethnic/traditional Snacks, nuts &seeds, meat snacks, popcorn


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