Consumer and Market Insights: Savory Snacks in China

Consumer and Market Insights: Savory Snacks in China


  • Products Id :- CS3628MF
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  • Pages: 170
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Executive Summary

Consumer and Market Insights: Savory Snacks Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The Savory Snacks market in China will register higher growth in value terms during 2015-2020 compared to 2010-2015

China is the third largest Savory Snacks market globally in volume terms

The Nuts & Seeds category is forecast to gain maximum market share during 2015-2020

Pre-Mid-Lifers account for the majority of Meat Snacks consumption

Synopsis

Consumer and Market Insights: Savory Snacks Market in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2010-2020 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and China-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Chinese Savory Snacks market

Impact of exchange rate fluctuations on the Chinese Savory Snacks market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Unit Price by category

Top variants and pack size distribution analysis

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in China's Food market

Leading distribution channels (value terms) in the Chinese Savory Snacks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Chinese Savory Snacks market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Savory Snacks market by type of packaging material/container (in volume terms)

Savory Snacks market by type of packaging closure (in volume terms)

Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Chinese Savory Snacks market

Private Label consumption occasions by age and gender in the Chinese Savory Snacks market

Under/Over-consumption levels in the Chinese Savory Snacks market by gender and age

Consumption frequency by type of consumer in the Chinese Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Chinese Savory Snacks market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in China's Savory Snacks market:

How the trend is influencing consumption in China's Savory Snacks market

How to target the trend in China's Savory Snacks market

How the trend will evolve in China's Savory Snacks market

Key target demographic and the rate and which the trend will evolve

What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

New products launched in China's Savory Snacks market

New products launched in global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the Chinese Savory Snacks market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology.

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Historic and forecast value analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Category volume consumption by age, gender, education and urbanisation,2015

Figure 7: Leading distribution channels, overall Food, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Brand share analysis by category (by value and volume), 2015

Figure 10: Private label penetration by categories, 2015

Figure 11: Private label and brand share growth, 2012-2015

Figure 12: Value of key Health & Wellness claims, by category, 2010-2020

Figure 13: Leading Health & Wellness companies by category, 2015

Figure 14: Packaging analysis-key packaging material, type, closure, 2015

Figure 15: Growth in key packaging material, type, closure, 2015-2020

Figure 16: Consumption occasions by gender and age, 2015

Figure 17: Private label occasions by gender and age, 2015

Figure 18: Heavy, medium, or light consumption by gender, 2015 Figure 19: Heavy, medium, or light consumption by age, 2015

Figure 20: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 21: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 22: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in CNY and USD, 2010-2020

Table 3:Market volume growth analysis, 2010-2020

Table 4: Market volume growth, by category, 2015-2020

Table 5: Exchange rate fluctuations: USD to CNY

Table 6: Inter-country volume and growth analysis, 2010-2020

Table 7: Segment level analysis by category, 2015

Table 8: Average Price per Kg comparison by categories

Table 9: Retailer Price Dynamics (includes % difference from average price)

Table 10: Leading retailers

Table 11: Leading brands by segments, 2015

Table 12: Leading brands by category, 2015

Table 13: Key Health & Wellness product attributes driving sales, 2015

Table 14: Key Health & Wellness consumer benefits driving sales, 2015

Table 15: Over/ under consumption by gender and age, 2015

Table 16: Level of influence of a consumer survey trend on consumption by volume, 2015

Table 17: Level of influence of a consumer survey trend on consumption by category volume , 2015

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Golden Orchard Farmer (Beijing) Food Co. Ltd.

Jiangsu Alishan Food Co. Ltd.

Ningbo Hengkang Food Co.

Want Want Holdings Ltd.

Yao Sheng Ji

Tenwow Food (Group) Co. Ltd.

Guangdong Kanghui Group Co. Ltd.

Qia Qia Food Co. Ltd.

Tong Garden Co. Ltd.

Anhui Zhenxin Foods. Ltd.

Zhenlin Food Co.

Shanghai Baiweilin Industry Co. Ltd.

Auntie Anne's Inc.

Ezaki Glico Co. Ltd.

Pepsico Inc.

Snyder's Lance Inc.

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

Mars Inc.

Boehli

Pepperidge Farm Inc.

Laosichuan

Jack Link's Nz Ltd.

Shishi Huabao Ming Xiang Food Co. Ltd.

ConAgra Foods Inc.

WuXi Nanzhaizhuang Food Co. Ltd.

WuXi Nanzhaizhuang Food Co. Ltd.

Fujian Jinjiang Fuyuan Foodstuff Co. Ltd.

PT Liwayway

The Kellogg Company

Connoisseurship, quality, gourmet, age specific motivation, boredom relief, energy, caution, traditional, ethnocentrism, experience economy, exoticism, experiential marketing, Korean wave, novel & experiential, millennial, cross-category infusion,

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