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Consumer and Market Insights: Savory Snacks Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
The Savory Snacks market in China will register higher growth in value terms during 2015-2020 compared to 2010-2015
China is the third largest Savory Snacks market globally in volume terms
The Nuts & Seeds category is forecast to gain maximum market share during 2015-2020
Pre-Mid-Lifers account for the majority of Meat Snacks consumption
Consumer and Market Insights: Savory Snacks Market in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2010-2020 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and China-specific product innovation targeting key consumer needs
Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis-Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the Chinese Savory Snacks market
Impact of exchange rate fluctuations on the Chinese Savory Snacks market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization-at category level
Inter-country comparison of Average Unit Price by category
Top variants and pack size distribution analysis
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in China's Food market
Leading distribution channels (value terms) in the Chinese Savory Snacks market
Leading distribution channels (value terms) by category
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Chinese Savory Snacks market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Savory Snacks market by type of packaging material/container (in volume terms)
Savory Snacks market by type of packaging closure (in volume terms)
Savory Snacks market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the Chinese Savory Snacks market
Private Label consumption occasions by age and gender in the Chinese Savory Snacks market
Under/Over-consumption levels in the Chinese Savory Snacks market by gender and age
Consumption frequency by type of consumer in the Chinese Savory Snacks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Chinese Savory Snacks market
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in China's Savory Snacks market:
How the trend is influencing consumption in China's Savory Snacks market
How to target the trend in China's Savory Snacks market
How the trend will evolve in China's Savory Snacks market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of Savory Snacks market in the future
Examples of New Product Development
New products launched in China's Savory Snacks market
New products launched in global Savory Snacks market
Actions and Recommendations
How to successfully target key trends in the Chinese Savory Snacks market
Category value and volume data
Consumer Demographics data
Health & Wellness data
Health & Wellness definitions
Explanation of sub-trends
Market Data Methodology.
Consumer Data Methodology
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Historic and forecast value analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Category volume consumption by age, gender, education and urbanisation,2015
Figure 7: Leading distribution channels, overall Food, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Brand share analysis by category (by value and volume), 2015
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Value of key Health & Wellness claims, by category, 2010-2020
Figure 13: Leading Health & Wellness companies by category, 2015
Figure 14: Packaging analysis-key packaging material, type, closure, 2015
Figure 15: Growth in key packaging material, type, closure, 2015-2020
Figure 16: Consumption occasions by gender and age, 2015
Figure 17: Private label occasions by gender and age, 2015
Figure 18: Heavy, medium, or light consumption by gender, 2015 Figure 19: Heavy, medium, or light consumption by age, 2015
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 21: Influence of a trend on consumption-by gender, age, income group and leisure time
Figure 22: Innovative new product launch-global and country specific
Table 1: Country Indicators-overall food value and volume, 2015
Table 2: Market value analysis in CNY and USD, 2010-2020
Table 3:Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Exchange rate fluctuations: USD to CNY
Table 6: Inter-country volume and growth analysis, 2010-2020
Table 7: Segment level analysis by category, 2015
Table 8: Average Price per Kg comparison by categories
Table 9: Retailer Price Dynamics (includes % difference from average price)
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health & Wellness product attributes driving sales, 2015
Table 14: Key Health & Wellness consumer benefits driving sales, 2015
Table 15: Over/ under consumption by gender and age, 2015
Table 16: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 17: Level of influence of a consumer survey trend on consumption by category volume , 2015
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Golden Orchard Farmer (Beijing) Food Co. Ltd.
Jiangsu Alishan Food Co. Ltd.
Ningbo Hengkang Food Co.
Want Want Holdings Ltd.
Yao Sheng Ji
Tenwow Food (Group) Co. Ltd.
Guangdong Kanghui Group Co. Ltd.
Qia Qia Food Co. Ltd.
Tong Garden Co. Ltd.
Anhui Zhenxin Foods. Ltd.
Zhenlin Food Co.
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Auntie Anne's Inc.
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Snyder's Lance Inc.
The Lorenz Bahlsen Snack-World Gmbh & Co Kg
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Jack Link's Nz Ltd.
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ConAgra Foods Inc.
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WuXi Nanzhaizhuang Food Co. Ltd.
Fujian Jinjiang Fuyuan Foodstuff Co. Ltd.
The Kellogg Company
Connoisseurship, quality, gourmet, age specific motivation, boredom relief, energy, caution, traditional, ethnocentrism, experience economy, exoticism, experiential marketing, Korean wave, novel & experiential, millennial, cross-category infusion,