Consumer and Market Insights: Savory Snacks in India

Consumer and Market Insights: Savory Snacks in India

  • Products Id :- CS3639MF
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  • Pages: 165
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Executive Summary

Consumer and Market Insights: Savory Snacks Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The Savory Snacks market in India is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015

The Ethnic/Traditional Snacks category has the highest volume share in the overall Savory Snacks market

Convenience Stores is the leading distribution channel in the Indian Food market

The Nuts & Seeds category had the highest private label penetration in 2015


Consumer and Market Insights: Savory Snacks Market in India identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2009-2019 for the UK, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and India-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Indian Savory Snacks market

Impact of exchange rate fluctuations on the Indian Savory Snacks market

Degree of trade up/down in the Indian Savory Snacks market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Segment share in the category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer price dynamics

Retail Landscape and Key Distribution Channels

Leading retailers in Indian Food market

Leading distribution channels (value terms) in the Indian Savory Snacks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Indian Savory Snacks market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share


Savory Snacks market by type of packaging material/container (in volume terms)

Savory Snacks market by type of packaging closure (in volume terms)

Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Indian Savory Snacks market

Private Label consumption occasions by age and gender in the Indian Savory Snacks market

Under/Over-consumption levels in the Indian Savory Snacks market by gender and age

Consumption frequency by type of consumer in the Indian Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Indian Savory Snacks market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Indian Savory Snacks market:

How the trend is influencing consumption in the Indian Savory Snacks market

How to target the trend in the Indian Savory Snacks market

How the trend will evolve in Indian Savory Snacks market

Key target demographic and the rate and which the trend will evolve

What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

New products launched in the Indian Savory Snacks market

New products launched in global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the Indian Savory Snacks market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology.

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Historic and forecast value analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Category volume consumption by age, gender, education and urbanisation,2015

Figure 7: Leading distribution channels, overall Food, 2011-2014

Figure 8: Leading distribution channels, overall Savory Snacks , 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by value and volume), 2015

Figure 11: Private label penetration by categories, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Value of key Health & Wellness claims, by category, 2010-2020

Figure 14: Leading Health & Wellness companies by category, 2015

Figure 15: Packaging analysis-key packaging material, type, closure, 2015

Figure 16: Growth in key packaging material, type, closure, 2015-2020

Figure 17: Consumption occasions by gender and age, 2015

Figure 18: Private label occasions by gender and age, 2015

Figure 19: Heavy, medium, or light consumption by gender, 2015 Figure 20: Heavy, medium, or light consumption by age, 2015

Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 22: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 23: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in INR and USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to INR

Table 5: Market volume growth, by category, 2015-2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

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Delinut Cashews

Tong Garden Co. Ltd.

Kirkland Family Foods LLC

Jabsons Foods

Western India Cashew Company Pvt Ltd.

ConAgra Foods Inc.

Venkataramana Food Specialities Ltd.

Lamba Food Products

Novel & Experiential, street food, exotic, anchoring, evening snacker, comfort snacking, aging population, energy, protein, socializing, sharing, situational complexity, urbanization, individualized packaging, stress eaters, guilt-free indulgence, value, the saving culture, one size fits all, lower production cost, affordable luxury

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