Success: Birds Eye Inspirations; Adapting brand image to suit modern living

Success: Birds Eye Inspirations; Adapting brand image to suit modern living


  • Products Id :- CS0021SF
  • |
  • Pages: 16
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Summary

The frozen fish and seafood category is predicted to see a compound annual growth rate (CAGR) of 3% between 2015 and 2019 in the UK, and frozen meat is expected to have a CAGR of 0.8% in the same period. This could be due to the increase in time-poor consumers wanting something quick and efficient, with frozen food often seen as a backup option, which can be an essential part of such lifestyles. However, consumers generally do not want to sacrifice the quality of their consumption experience. The frozen food industry must convince consumers that it can offer indulgent, high-quality meals that consumers will pick as their first choice rather than simply due to convenience.

Key Findings

Understand the limitation of frozen food when it comes to premiumization, since consumers usually buy these products in the middle of the price range. It would be unrealistic to expect consumers to pay a much higher price.

The concept of family is changing, which will expand both the target audience of frozen food and the opportunities for wider product ranges.

Authenticity is also a key factor when making purchase decisions, especially for premium items. Authenticity is associated with quality, as it suggests that a product is made from good ingredients. Quality is often seen by consumers as lacking in many frozen foods on the market. Birds Eye has made it clear that frozen food can be consumers' first choice rather than a convenient backup food.

Synopsis

"Success: Birds Eye Inspirations" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of Birds Eye Inspirations range. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

About this Research

Summary: Birds Eye Inspirations

Inspirations was launched as a premium range

Birds Eye is a well-loved, established brand

Using clear differentiation to distinguish the range

Targeting a broader range of consumers

Enticing consumers with new flavors

Take-outs: conveying reality through "real people"

Take-outs: a change in family structure

Canadean's TrendSights

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Iglo

Success, failure, CPG, FMCG, innovation, Birds Eye, Inspirations, frozen, fish, chicken, food, premium, authenticity, modern living, family, sampling, time-poor, trust

select a license

Single User License
USD 995 INR 64456
Site License
USD 1990 INR 128912
Corporate User License
USD 2985 INR 193368

NEWSLETTER BY CATEGORY




Testimonials

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies....

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ...

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!...



Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

query [@] kenresearch.com