Success Case Study: Caulipower Frozen Pizza - Bringing healthy free-from innovation to a national staple comfort food

Success Case Study: Caulipower Frozen Pizza - Bringing healthy free-from innovation to a national staple comfort food

  • Products Id :- CS1817SF
  • |
  • Pages: 20
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Success Case Study: Caulipower Frozen Pizza-Bringing healthy free-from innovation to a national staple comfort food


"Success Case Study: Caulipower Frozen Pizza", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Caulipower gluten-free cauliflower-based products. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Caulipower is a new brand of gluten-free ready-to-cook cauliflower-based food products. Its first innovation-frozen pizza-features its original cauliflower crust. The brand has made a significant impact on the frozen pizza market in the US. This demonstrates how a niche concept-gluten-free vegetable-based pizza-can become a mainstream product.


- Caulipower is a line of gluten-free ready-to-cook cauliflower-based food products, known for its cauliflower-crust pizzas, that rapidly increased its distribution across the US to reach over 8,000 stores within one year of launch.

- Caulipower strongly intersects with key consumers trends, such as convenience, comfort/enjoyment, health and ethical trends, which makes it stand out in the category and widens its appeal.

- Identifying upcoming trends (e.g. new ingredients) as well as catering to influential existing consumer trends is important for a new brand aiming to be recognized in crowded markets.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-out

5. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]


Success, failure, CPG, FMCG, innovation, frozen food, frozen pizza, pizza, gluten-free, cauliflower, convenience, healthy, comfort, baking mix, vegetables

select a license
Single User License
USD 995 INR 71003
Site License
USD 1990 INR 142006
Corporate User License
USD 2985 INR 213010



The report was very informative and gives me an interesting view on the Indian market....

We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help...

I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again...

I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ...

The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]