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Success Case Study: GOOD THiNS-Addressing consumer demand for natural and healthy sharable snacks

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Multiple Users within the Company/ Enterprise
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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Success Case Study: GOOD THiNS-Addressing consumer demand for natural and healthy sharable snacks

Summary

"Success Case Study: GOOD THiNS", is part of GlobalData's Successes and Failures research. It examines the details and the reasons behind the success of Good THiNS in the US. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products in the bakery & cereals market.

Good THiNS was launched in the US by Mondel?z in March 2016, with the intention of enticing consumers seeking moderate indulgences. These baked, natural savory crackers, have capitalized on the demand for healthier foods, natural ingredients, smaller portions, and products design for sharing.

Scope

Good THiNS succesful first year has led the launch to surpass well-established brands.

Reasons to buy

Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table Of Content

Scope

Table of Contents

About Successes & Failures Case Studies

Summary

What?

Why?

Take-out

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Success, innovation, US, natural, healthy, nutrition, sharing, clean, simple, gluten-free, portion control


Companies

Mondel?z International

The Kellogg Company

Campbell Soup Company

Annie's Homegrown

Girl Scouts Of The USA

Oreo Thins

McVitie's Thin Digestives

BarkTHINS