Success Case Study: Green Giant Swap-In Frozen Vegetables-Frozen vegetable innovation making healthy swaps easier

Success Case Study: Green Giant Swap-In Frozen Vegetables-Frozen vegetable innovation making healthy swaps easier

  • Products Id :- CS1729SF
  • |
  • Pages: 18
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Success Case Study: Green Giant "Swap-In" Frozen Vegetables-Frozen vegetable innovation making healthy swaps easier


"Success Case Study: Green Giant "Swap-In" Frozen Vegetables" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Green Giant's new "swap-in" frozen vegetable innovation in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid risk.

48% of US consumers try to eat vegetables as much as possible, rising to 54% globally, making them a key ingredient manufacturers should be turning to in new innovation. Green Giant's innovative new "swap-in" frozen vegetables line offers multiple benefits, such as helping to increase vegetable consumption by using them to replace traditional starchy food (e.g. white rice or potatoes) and helping consumers to reduce their calorie and carbohydrate consumption.


Green Giant's "swap-in" vegetable series is designed to help US consumers to swap more vegetables into their everyday meals.

The line offers multiple benefits and each benefit meets a different consumer need, which has helped to expand the target audience.

Vegetable product innovations have potential to appeal to a wide range of consumers, as consumers actively try to consume more vegetables and reduce carbohydrates.

Developing breakfast cereal influenced by Western culture to meet local sensory preferences generates opportunities.

Reasons to buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

About Successes & Failures Case Studies

Summary: Green Giant "swap-in" vegetable series






Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]

B&G Foods

select a license
Single User License
USD 995 INR 68655
Site License
USD 1990 INR 137310
Corporate User License
USD 2985 INR 205965



The report was very informative and gives me an interesting view on the Indian market....

We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help...

I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again...

I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ...

The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]