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Success Case Study: Green Giant Swap-In Frozen Vegetables-Frozen vegetable innovation making healthy swaps easier

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Copy Option: No
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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Success Case Study: Green Giant "Swap-In" Frozen Vegetables-Frozen vegetable innovation making healthy swaps easier

Summary

"Success Case Study: Green Giant "Swap-In" Frozen Vegetables" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Green Giant's new "swap-in" frozen vegetable innovation in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid risk.

48% of US consumers try to eat vegetables as much as possible, rising to 54% globally, making them a key ingredient manufacturers should be turning to in new innovation. Green Giant's innovative new "swap-in" frozen vegetables line offers multiple benefits, such as helping to increase vegetable consumption by using them to replace traditional starchy food (e.g. white rice or potatoes) and helping consumers to reduce their calorie and carbohydrate consumption.

Scope

Green Giant's "swap-in" vegetable series is designed to help US consumers to swap more vegetables into their everyday meals.

The line offers multiple benefits and each benefit meets a different consumer need, which has helped to expand the target audience.

Vegetable product innovations have potential to appeal to a wide range of consumers, as consumers actively try to consume more vegetables and reduce carbohydrates.

Developing breakfast cereal influenced by Western culture to meet local sensory preferences generates opportunities.

Reasons to buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

About Successes & Failures Case Studies

Summary: Green Giant "swap-in" vegetable series

What?

Why?

Take-out

TrendSights

Appendix


List Of Figure


List Of Table

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

B&G Foods

Success Case Study: Green Giant "Swap-In" Frozen Vegetables-Frozen vegetable innovation making healthy swaps easier

Summary

"Success Case Study: Green Giant "Swap-In" Frozen Vegetables" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Green Giant's new "swap-in" frozen vegetable innovation in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid risk.

48% of US consumers try to eat vegetables as much as possible, rising to 54% globally, making them a key ingredient manufacturers should be turning to in new innovation. Green Giant's innovative new "swap-in" frozen vegetables line offers multiple benefits, such as helping to increase vegetable consumption by using them to replace traditional starchy food (e.g. white rice or potatoes) and helping consumers to reduce their calorie and carbohydrate consumption.

Scope

Green Giant's "swap-in" vegetable series is designed to help US consumers to swap more vegetables into their everyday meals.

The line offers multiple benefits and each benefit meets a different consumer need, which has helped to expand the target audience.

Vegetable product innovations have potential to appeal to a wide range of consumers, as consumers actively try to consume more vegetables and reduce carbohydrates.

Developing breakfast cereal influenced by Western culture to meet local sensory preferences generates opportunities.

Reasons to buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

About Successes & Failures Case Studies

Summary: Green Giant "swap-in" vegetable series

What?

Why?

Take-out

TrendSights

Appendix


List Of Figure


List Of Table

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Companies

B&G Foods