Success Case Study: Harvest Snaps

Region:North America

Author(s):

Product Code:CS1702SF

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Published on

February 2017

Total pages

18

Table of Content

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About the Report

About the Report

In the US, consumers are becoming more health-conscious with their snacking decisions and are living more demanding lifestyles, which, as a result, is causing the healthy snack market to grow. Snack manufacturers are embracing these consumer trends in their product innovation to respond to consumer preferences in the industry and this is proving to be successful. So successful, in fact, that producers are showing that crisps can be added to the list of healthy snacking options.

Key Findings

Harvest Snaps has established itself as a healthy snack brand through effective product design and packaging.

Once more, the snack manufacturer uses well-executed digital marketing strategies across all the major social media channels to engage with consumers, make advertising and marketing more targeted, and maximize reach.

Participation in relevant charity projects reinforces Harvest Snaps' healthy image and gives the brand a genuine, altruistic image that consumers value deeply.

Synopsis

"Success Case Study: Harvest Snaps" is part of GlobalData's Successes and Failures research. It examines the details and the reasons behind the success of Harvest Snaps, a low-calorie, high-protein snack made from green peas. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons to Buy

Increase the chance of success by learning from brands/products that have performed well: successful product innovations can enhance profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Products

Products

Success, failure, CPG, FMCG, innovation, Calbee, Harvest Snaps, strategy, strategic, convenience, time scarcity, simplicity, On-The-Go, efficient & effective, crisps, savory snack, healthy snack, experimentation, moderation and avoidance, weight management, hyper-connection, digital marketing, social media, consumer engagement


Companies

Harvest Snaps, Calbee, Calbee North America, Hippeas, Frito-Lay, Walkers

Table of Contents

Table of Contents

About this research

Summary: Harvest Snaps

What?

Why?

Take-out

Appendix

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